Showing results for "Weapon" in Business & Careers

From drones to satellites, missile defense systems to cyber warfare, Israel is leading the world when it comes to new technology being deployed on the modern battlefield. The Weapon Wizards shows how this tiny nation of 8,000,000 learned to adapt to the changes in warfare and in the defense industry and become the new prototype of a 21st century superpower, not in size, but rather in innovation and efficiency - and as a result of its long war experience.

The instant New York Times bestseller. From Microsoft's president and one of the tech industry's broadest thinkers, a frank and thoughtful reckoning with how to balance enormous promise and existential risk as the digitization of everything accelerates. “A colorful and insightful insiders’...

When you investigate the most powerful and influential people in the world, you will discover that they all have something in common. Effective communication. Whether they personally possess such skills, or have hired a support team that did, ultimately effective communication was one of the fundamental keys to their success. Using the principles of powerful communication, they developed the ability to influence others in a profound way, all the while winning both respect and admiration.

TNTs are tiny noticeable things. They are all the little things that people don't need to do but do. Though small, they create the biggest, longest lasting impressions in people's minds; they show how much you care; they make and break relationships - yet they cost nothing. In Tiny Noticeable Things: The Secret Weapon to Making a Difference in Business, you'll learn how to use the explosive power of TNTs to get where you want to be in business and in everything you do.

What if you knew how to sell on the subconscious level? What if you knew the tactics and techniques that allowed you to penetrate through your customer’s conscious faculty and reach them on a deep and influential level? What if you knew exactly how to produce the emotional reaction that would cause them to buy? What if you knew how to read your customer’s body language so well that you could lead them to the decision you wanted, with ease? Listen to find out more.

Prevent the grinding sands of conflict from seizing the gears of business decision-making. A CEO’s Secret Weapon offers 10 results-oriented chapters packed with essential techniques every CEO needs to know. The book begins with the real cause, purpose, and reason the enterprise exists. Then it dives into the most troublesome issues confronting the CEO every day and how to conquer each. Every leader using these methods begins with a huge advantage.

Gain the advantage in any verbal encounter by learning the secret language of covert communications. Shine socially, uncover opportunities, and be perceived as smarter, sharper, and savvier... using the nine "secret weapons" of the world's greatest communicators! The most powerful and influential people in the world all have one critical thing in common: effective communication.

Too many small and mid-sized businesses offer gold-medal quality and service yet struggle to pay their bills and stay in business. Their only missing component is guerrilla marketing, a method that puts energy where the dreams are. The 100 targeted weapons detailed in this audiobook add potency to a marketing attack and substantially increase profits. Most important, they work for all types of small and medium businesses, and even for nonprofit organizations.

There is a simple formula to creating a Fortune as a Builder or Remodeler and it all relies on your ability to "Close more deals at Higher Price Points." And YES, I said simple, I did NOT say easy. The Elite Builders Sales System is your Key to it all! This book is your Step by Step Guide with the 5 Secret Weapons and 2 Bonus Weapons you need to create a Sales System that will blow the minds of your clients and blow away your competition. Separating yourself from the competition is your only way to charge more than they do. The Elite Builders Sales System is your golden ticket.

Drawing on behavioral psychology and real executive case studies, the author reveals proven tactics to quietly get HR on your side so you never lose momentum on a big project. You’ll learn how to involve HR at just the right moments to neutralize their concerns before they even become roadblocks, how to speak “HR’s language” to secure rapid buy-in, and how to create a culture where HR actively smooths the path for innovation.

Sales genius is a team sport. As a B2B sales leader, you know that by Murphy’s Law, despite your team's best efforts, some deals will inevitably get stuck or key relationships will go sour. And too often, it's the most important ones—the last thing you need when millions of dollars are on...

What if you could train yourself ahead of time to handle life’s curveballs? What if you had a secret training program doable for even the busiest business owners (that are raising a family too)? What if you allowed yourself to be imperfect while still making rapid progress in life and business? Step inside the mind of Ryan Cote, serial entrepreneur, founder of the Morning Upgrade, and passionate believer in the mantra that small habits make big changes.

Could it be that your employees are currently an underutilized resource and offer you only a fraction of the performance they could offer you? How about a leverage effect that would allow you to double their level of commitment? In this book, I present to you the latest discoveries in staff mobilization and leadership. Find out why your previous efforts have not paid off. Find out why your mobilization attempts were like a sword blows in the water. The Archimedes Effect is the tool of choice for leaders who want to seek the best of the people entrusted to them.

The only distinction between people is how they use their time. Success strategist and author, Dr. Paul Crites pulls back the curtain and reveals the secret weapon of the wise and wealthy. A weapon called time.

Britain was encouraged to participate in the second Gulf War by the publication of an intelligence report that suggested that Saddam Hussein could attack the UK with weapons of mass destruction within 45 minutes. When the WMDs failed to materialise, the original report was questioned, it was suggested in parliament that it had been "sexed up" as a way to scare the UK into war. Ann Taylor (MP) led an investigation to determine if the the public had been misled, and this is what they found.

This blogcast, blog turned podast, is the blog titled "The Secret Weapon of B2B Marketing: Podcasting," which explores how podcasting can be a powerful tool in business-to-business (B2B) marketing. It discusses the unique benefits of podcasts, such as their ability to build thought leadership, foster personal connections with audiences, and provide in-depth insights on industry topics. The blog highlights how podcasts can enhance brand visibility, engage prospects in a more personalized way, and position companies as experts in their field—ultimately helping to drive business growth and ...

Jay Levinson is the author of eight volumes in the Guerrilla Marketing series. More small businesses use his techniques than any other.

People love radio. It's been the most effective way to get your message across to a wide audience for decades. The written word, on the other hand, doesn't really have the same level of power that radio has. You can't hear a blog post about your product name, but you can hear us talking about it on your favorite podcast or in an audio commercial for your website. Audio files take up less bandwidth than their written counterparts, and this means that you can reach people from across the world with relative ease.

Content Weapons is about the leveraging of all content forms to get your brand to the top of the attention economy!

Because the battle begins before a book even hits the shelves, an author needs every weapon to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details 100 “Classified secrets” that will help authors sell their work before and after it’s published. This life range of weapons—practical low-cost and no-cost marketing techniques—will help authors design a powerful strategy for strengthening their proposals, promoting their books, and maximizing their sales.