Showing results for "The Names" in New Business Enterprises

Every year, six million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz-worthy brand names. No degree in linguistics required.

The ultimate guide to naming your product or business has been updated throughout, with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace.

Do you want to find the best name for your business in the United States? If you are a US or foreign entrepreneur, this practical guide is for you! This second guide in the Yes to Entrepreneurs® series will help you understand the essential characteristics of your business name. It will also provide you with the tools you need to choose and protect your company name in the United States and around the world.

Désirez-vous trouver le meilleur nom pour votre entreprise aux États-Unis? Si vous êtes un entrepreneur américain ou étranger, ce guide pratique est pour vous!