Showing results for "Humans" in Marketing & Sales

A ground-breaking new business book from the New York Times No.1 Bestseller. We're all in Sales now. Each day millions of people earn their keep by convincing someone else to make a purchase. They sell planes to airlines, oil shares to sheiks, cars to drivers. They sell consulting agreements...

'A book for the ages' – Rory Sutherland, author of Alchemy How did the world's best brands get so big? They had more than great products – they hacked the human mind. This book reveals their secrets. Richard Shotton, author of The Choice Factory and The Illusion of Choice combines with...

Ontdek hoe je door echte aandacht en persoonlijke benadering klanten in ambassadeurs verandert, met praktische tips voor onderscheidend verkopen in de moderne economie.

An exposé of the unprecedented form of power called “surveillance capitalism,” and the quest by powerful corporations to predict and control our behavior “Groundbreaking, magisterial, alarming.” – Financial Times The heady optimism of the Internet’s early days has turned dark...

#1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller From the bestselling author of Drive: the insightful and pragmatic book that explores the powerful role selling plays in our lives. According to the U.S. Bureau of Labor Statistics, one...

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.

The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know...

In The Human Experience, John Sills draws upon extensive research and illustrative case studies to explain that the emotional experience is just as important as the functional one, and, if done right, will create a more efficient business. He also demonstrates that the customer experience is not just the responsibility of front-line employees, but shared across the company.

Marketing isn't working like it used to. All content feels the same. Ads are being ignored. No one trusts brands. How do you ensure your marketing strategy helps you stand out in the era of AI, ad fatigue and rising consumer expectations.

Leverage Human Design for Business (BG5) to create sold-out offers and a joyful marketing strategy without dependency on social media. Learn how to build strategic and energetically aligned support, partnerships, and teams (even if you're a solopreneur and don't have the budget to hire yet). On this podcast, I answer questions like: • How to make money with your Human Design chart?• How to create an offer suite using Human Design?• How to use Human Design to attract your ideal clients? • How to increase visibility using your Human Design?• How to use Human Design in marketing ...

You deserve getting what you want only if you know how to ask for it rightly. Master the art of dealing with people effectively, learn how to get what you want every time without giving in, and create a life of abundance and joy. Negotiation is not something that is only for selected few or endowed on some gifted people. Anyone can learn and master this crucial skill to get what they want in life personally or professionally. The Art of Negotiation is written to help listeners understand and master the most common strategies used by successful negotiators.

 The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, and activists operate on a deep assumption. It is the belief that the best way to convince people to embrace a new idea is to heighten the appeal of the idea itself. 

Globalization is making our system changing so fast and, if you want to survive, you have to keep innovating, you have to keep running! And who wins the marathon in the end? The business with the best players. The most motivated, the most skill-matched team. There is no enterprise without people. And there is no successful product without loyal customers.The success of your startup is limited by the number of potential customers who know about it.

This book offers an innovative, research-based approach to one of the toughest challenges businesses face today: how to drive success by effectively managing the moments when employees interact with customers. Based on research spanning 10 million employees and 10 million customers around the globe, the Human Sigma approach combines a proven method for assessing the health of the employee-customer encounter with a disciplined process for improving it.

Conventional ways of selling are becoming outdated. Learn what it takes to go from the traditional sales mindset to a tech-enabled sales superhero. In tough markets and with more people working remotely, creating a quality sales pipeline in traditional ways is more challenging than ever. As...

If you want to succeed in life or career; regardless of your industry, profession (not just marketing or sales profession), location, age, gender, or any other aspect, you need to become more persuasive, you need to influence people. You cannot do it all on your own - you need people to leverage your efforts and get results faster. Persuasion is not merely for marketing and sales people - it’s the basic life skill that every human being needs to sell their view point, ideas, and get people along - everyone is into salesmanship.

The platform-backed blueprint for building the next generation of market-leading brands. Visionary marketing insider, Christian Muche, Founder of the annual Possible conference, has built his career by turning bold ideas into transformative platforms that shape industries and inspire global...

A Friendly Human in Presales is your definitive guide to mastering the human side of technical sales. Authored by Ron Whitson, a distinguished presales leader with decades of experience, this audiobook identifies the Seven Timeless Behaviors essential for excelling in presales.

This audiobook will be your comprehensive guide to understanding the concepts of persuasion and how to apply them through all areas of your life. Mastering these techniques will quickly improve the quality of your life. This audiobook is an essential tool for anyone who wants to lead and influence others and ultimately take control of one's own life.

The Human Side of Online Marketing is a practical guide that reminds listeners that successful marketing is ultimately about people, not just platforms, algorithms, or technology. Designed for entrepreneurs, creators, freelancers, and small business owners, this book explores how authentic communication, trust-building, and meaningful audience relationships can create a stronger and more sustainable online presence.