In this episode of VMJPod’s Employer Brand Series, hosts David Macciocca and Brie Mason sit down with Elizabeth Clerk, a former ad agency veteran turned candidate experience expert, to unpack what great recruitment marketing really looks like when it’s embedded inside talent acquisition.

Elizabeth shares why recruitment marketing should never sit on the fringes of TA, and how bringing brand, recruiters and HR together early creates stronger campaigns, better candidate experiences, and real business impact. She breaks down the realities of measurement in recruitment marketing, why it’s not “magic”, and how to prove value even when perfect data doesn’t exist.

The conversation also explores the importance of collaboration with recruiters, educating internal stakeholders on the strategy behind employer brand work, and why courage and consistency matter when protecting your message in-market.

A practical, honest conversation for anyone trying to move recruitment marketing from “nice to have” to a core TA capability.

Key Topics:
02:10 – What recruitment marketing actually means in practice
04:30 – Why recruitment marketing must live inside TA
07:45 – Measurement realities: Proving impact without perfect data
12:00 – Educating recruiters and HR on the “why” behind campaigns
16:40 – Collaboration: Getting recruiters involved early
22:30 – Protecting your message when the business goes off-script
28:10 – Why recruitment marketing isn’t magic — it’s hard graft
34:50 – The recruiter partnership that made it all work

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

In this Sydney edition of the VMJPod’s Employer Brand Series, hosts David Macciocca and Brie Mason are joined by Belinda Willis, Head of Talent Acquisition and Mobility at Deloitte, to explore how organisations can rethink talent movement as a core part of their hiring strategy.

Belinda shares how Deloitte approaches talent acquisition and internal mobility as connected systems, rather than competing priorities. The conversation looks at why visibility of internal talent matters, how mobility supports retention and engagement, and where organisations unintentionally create barriers between roles, teams and career pathways.

Together, they discuss shifting mindsets around internal movement, balancing external hiring with internal opportunity, and how TA teams can play a more proactive role in unlocking capability that already exists within the organisation.

This episode will resonate with TA, mobility and people leaders looking to create more fluid, transparent and future-focused talent ecosystems.

Key Topics:
01:10 – Belinda’s role spanning talent acquisition and mobility.
03:00 – How talent mobility fits into Deloitte’s broader people strategy.
05:00 – Why internal mobility should be treated as a strategic lever, not a side program.
06:50 – Common barriers that prevent internal movement.
08:40 – Shifting mindsets from role ownership to organisation-wide capability.
10:40 – The role of transparency and visibility in unlocking internal talent.
12:30 – How mobility supports retention, engagement and career development.
14:20 – Balancing internal movement with external hiring needs.
16:10 – The role of TA in enabling internal mobility.
18:00 – Partnering with leaders to support talent movement.
19:50 – Risks, concerns and misconceptions about internal mobility.
21:40 – Measuring success beyond vacancy fill rates.
23:20 – Technology, process and governance considerations.
25:10 – Advice for organisations starting or evolving their mobility approach.
27:10 – The future of talent acquisition and mobility.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

In this episode of VMJPod’s Employer Brand Series, hosts David Macciocca and Brie Mason are joined by employer brand expert Daniel Connolly, to unpack one of the biggest challenges facing employer brand teams today: proving value.

Daniel shares how employer brand teams can move beyond reactive requests and position their work as a solution to real business problems. Drawing on experience across employer brand, employee experience, learning and organisational development, he breaks down how to diagnose the root issue, build a compelling brief, and align talent attraction activity with commercial outcomes.

The conversation explores what makes a strong employer brand brief, how marketing principles can strengthen credibility, and why validating insights with the business is just as important as gathering them. Daniel also reflects on measuring ROI, keeping stakeholders engaged throughout a campaign, and using data and storytelling to earn long-term trust and investment.

This episode is a must-listen for employer brand, TA and people leaders looking to secure buy-in, funding and impact through smarter, more commercial thinking.

Key topics
01:10 – Daniel’s background across employer brand, employee experience, learning and organisational development.
03:20 – Why employer brand often becomes reactive and why starting with a business case matters.
05:10 – How employer brand work usually surfaces through Talent Acquisition and TA business partners.
07:00 – Diagnosing the real problem: attraction, retention or capability gaps.
09:10 – Why recruiter insight alone is not enough and the need for multiple data sources.
11:20 – Getting out of the HR bubble and speaking directly with the business.
13:00 – Daniel’s marketing foundation at Lion and what employer brand can learn from consumer marketing.
15:40 – Why a strong brief is critical to crystallise thinking and guide decision-making.
17:40 – Managing expectations and avoiding unrealistic “unicorn candidate” promises.
19:20 – Case study: building a female talent attraction campaign for field sales at Lion.
22:10 – Challenging industry stereotypes and uncovering hidden perception barriers.
24:40 – Distilling myths through insight and documenting them in the brief.
26:30 – Validating the brief with the business and creating shared ownership.
28:20 – Using the brief as a credibility tool when asking for time, budget and support.
30:10 – Measuring success beyond applications: quality, retention and long-term ROI.
32:10 – Why employer brand teams need to think and act more commercially.
34:10 – Keeping stakeholders engaged throughout a campaign, not just at the end.
36:00 – Capacity planning with TA to protect candidate experience.
38:00 – Feeding campaign learnings into future hiring strategies.
40:10 – What every strong brief must include: audience clarity and actionable insight.
41:50 – Final reflections on credibility, commercial thinking and employer brand impact.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!