In this episode of VMJPod’s Employer Brand Series, hosts David Macciocca and Brie Mason sit down with Elizabeth Clerk, a former ad agency veteran turned candidate experience expert, to unpack what great recruitment marketing really looks like when it’s embedded inside talent acquisition.

Elizabeth shares why recruitment marketing should never sit on the fringes of TA, and how bringing brand, recruiters and HR together early creates stronger campaigns, better candidate experiences, and real business impact. She breaks down the realities of measurement in recruitment marketing, why it’s not “magic”, and how to prove value even when perfect data doesn’t exist.

The conversation also explores the importance of collaboration with recruiters, educating internal stakeholders on the strategy behind employer brand work, and why courage and consistency matter when protecting your message in-market.

A practical, honest conversation for anyone trying to move recruitment marketing from “nice to have” to a core TA capability.

Key Topics:
02:10 – What recruitment marketing actually means in practice
04:30 – Why recruitment marketing must live inside TA
07:45 – Measurement realities: Proving impact without perfect data
12:00 – Educating recruiters and HR on the “why” behind campaigns
16:40 – Collaboration: Getting recruiters involved early
22:30 – Protecting your message when the business goes off-script
28:10 – Why recruitment marketing isn’t magic — it’s hard graft
34:50 – The recruiter partnership that made it all work

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!