If you are struggling with your rates as a virtual assistant, it probably feels like a pricing problem.

Naturally. We are talking about rates so it seems like that's the culprit if things aren't going right.

You might be thinking you need a better number, a better structure, or more proof that you are allowed to charge more.

But ... your rates are not the real problem.

They are a symptom. And until you address what is underneath them, no pricing strategy will ever feel solid or sustainable.

It starts with figuring it out, then understanding it, and finally totally believing it.

It helps to have the first client say yes, of course, but you've got this! I'm here to help. It's the only reason I'm here at all, to help you become a ridiculously good virtual assistant.

In the next episode of this mini series, we are going to talk about what clients really think about your rates, and why most VAs are worrying about the wrong things entirely.

Because once you understand that, pricing conversations become a lot less scary.

If pricing has been coming up for you as you listen to this mini series, that's not an accident.

Most VAs don't struggle with rates because they're doing something wrong. They struggle because their pricing no longer matches the level of work they're actually doing.

That's why I'm running a live Packages Workshop next month.

In this workshop, we're going to focus on turning your services into clear, confident packages that make pricing easier to communicate and easier for clients to say yes to.

This is not about templates or scripts you have to force yourself to use.

It's about creating packages that:
✓ reflect your experience
✓ support sustainable income
✓ set clear boundaries
✓ and help you stop undercharging without feeling awkward

If you're ready for pricing to feel simpler and more aligned, I'd love to support you inside that workshop.

You can register here or drop me a DM for more details!

I'd love to have you join me.

That's all I've got for you this week. See you next time!

Last episode we talked about planning before goal setting, and that's so important. I hope you got some good takeaways and got your own lookback process done for your VA business.

The new year brings a lot of emotions - a mix of excitement and pressure. Big promises. Big goals. Big declarations.

But confidence does not come from making bold statements. It comes from trusting yourself to follow through in a grounded, realistic way.

This episode is about setting goals that build confidence rather than erode it.

Because the wrong goals do not just fail. They chip away at your belief in yourself.

I am all about helping you build your confidence so you can do the work you want to do with the people you want to work with, and make good money doing it.

This is how confidence is built. One decision at a time.

This is what I help VAs like you with all the time.

Figuring out what you want, how to get it, and what you need to do to start taking those steps toward it.

Goal setting comes first, then the strategy. Let's talk about your goals! Connect with me at YourVAMentor.com/links.

I'm here to help. It's the only reason I'm here at all – to help you become a ridiculously good virtual assistant.

I appreciate you tuning in so much - every single week. I love talking to you and hearing that you love the podcast.

It's my favourite way of connecting with you, and I would love for that to translate into a conversation for us too.

I'm here when you're ready.

Thanks so much for tuning in this week.

If I haven't talked to you yet, Happy New Year to you and your loved ones – I'll see you next time!

There is a lot of pressure at the end of any year to rush straight into planning. New planners. New goals. New intentions. New versions of ourselves.

As a matter of fact my to-do list has exactly that type of stuff right at the top of it right now.

What do I want to do? What do I need to plan it? What exciting new things will I do?

But reflection is the part most people skip.

And when reflection is skipped, the same patterns quietly repeat themselves.

This episode is not about fixing anything. It is not about setting goals yet. It is about slowing down long enough to actually see what this year gave you, what it took from you, and what it revealed about how you operate as a business owner.

Because clarity does not come from pushing forward harder. It comes from looking back honestly.

I have a lookback process that I have done with my clients that walks through a lot more than just how much money you made or whether you liked all your clients and work or not.

Looking back at what you have done can show you the bad stuff that you don't want to repeat, but also all the good stuff that you might not have even realized happened.

This past year probably stretched you in ways you did not expect. Some of those stretches were good. Some were uncomfortable. Some may have felt disappointing.

Instead of labeling the year as good or bad, successful or unsuccessful, this is your invitation to look at it as information.

Information about how you make decisions.
Information about how you handle uncertainty.
Information about where your confidence showed up and where it disappeared.

And use that information to make this year better!

Get help when you don't know how to do something. It could be a simple coaching call, or a short course, or maybe you do need longer term help with accountability.

Whatever it is, know that there are options and you can move forward when you invest in getting help.

When I work with VAs one of the things I tell them is that I teach them things ONCE, that they can continue to apply over and over again. They are fundamentals. So if you need help with some fundamentals, reach out.

Connect with me at YourVAMentor.com/links and let's chat.

In the next episode, we will talk about setting goals that actually support who you are becoming, not who you think you should be.

But for now, let reflection do its quiet work.

Pause. Then plan. It's a much better way to do it.

Thanks so much for tuning in this week. I'm Tracey D'Aviero, The Confidence Coach for Virtual Assistants. I'll see you next time!

In this episode, we are talking about a really important mindset shift you must make as a virtual assistant.

It is also one that will directly affect how much you earn, the kind of clients you work with, and how your business grows. See? Important, right!??

We are talking about clients who gladly pay premium prices for the support they need.

Not the budget shoppers. Not the tire kickers. Not the people who say they want help and then disappear when you send your rates.

We are talking about the clients who appreciate expertise. The ones who value your time. The ones who understand return on investment. The ones who want their business to grow and will pay well for the right support.

And yes, there are many of them.

Even if you haven't found any yet, don't make the mistake thinking that they aren't out there. Because I guarantee you - they are.

Today we will walk through why premium clients exist, what they are really paying for, and how you can position your VA business to attract them.

If today's episode helped you rethink who you are meant to work with, I would love for you to share it with another VA who needs this message too.

And as always, if you want support in stepping into this version of your business, my programs and workshops are designed to help you make confident, sustainable progress every single week.

You can connect with me at YourVAMentor.com/links

I'm here to help. It's the only reason I'm here at all - to help you become a ridiculously good virtual assistant.

That's all I've got for you this week. I'll see you next time!

Today let's talk about something a lot of VAs wonder about ... and some even ask questions about out loud.

That question? Can a coach actually help me land clients?

If you've been asking yourself that question, you are not alone, and it's a really good question.

Coaching is an investment - not just financially, but also mentally and emotionally. And before you decide whether it's right for you, it helps to understand what parts of the process belong to you, and what parts a coach can truly make easier.

So in this episode, I want to try to give you a simple way to evaluate where you are right now, and whether working with a coach would help you move forward faster… or whether there's a bit of groundwork you may need to do on your own first.

My private coaching clients tell me every day how I helped them see things more clearly. How I explained what they didnt understand, so that they did understand it.

If you love this podcast, you know how I can help you. I understand what you do and I can help you get where you want to go. I haven't walked the exact path that you have, but I have walked my own path, doing loads of things wrong. And I have worked with hundreds of other VAs and helped them reach their goals. I'd love to help you.

Connect with me and if you are ready, work with me here: https://YourVAMentor.com/links

Thanks for being here with me this week! I am Tracey D'Aviero, The Confidence Coach for VAs - and I'll see you next time!

Today we are talking about something that every virtual assistant needs… but very few actually take the time to build properly.

Standard Operating Procedures - better known as SOPs.

Okay so maybe it's not entirely true about very few building them properly.

But there are a LOT of VAs that I have talked to that do not have anything documented. If that's you, then I'm glad you're here listening in today.

How detailed does an SOP need to be when it's for something you specialize in?

This question comes up all the time in my coaching calls, in my mastermind group, and in conversations with newer VAs who feel pressure to write SOPs that are either way too complicated or not detailed enough.

So today I'm going to walk you through what your SOPs should include, how to know the right level of detail, and how your SOPs actually make you more confident and more valuable to your clients.

SOPs don't just help you deliver great work. They help you feel more confident about the work you're doing, and they help clients feel more confident in hiring you.

If you want to get some help creating SOPs for your VA business, or you want templates you can start with right away, reach out to me anytime.

You can get in touch with me at YourVAMentor.com/links

I'd love to help you get some standards into your VA business so you can work more efficiently, get more done, and love your VA business again.

That's all I've got for you this week - thanks for tuning in to this episode of The Ridiculously Good VA Show. I'll see you next time!

Today we are talking about something I think is both fun and maybe even eye-opening.

We are going to look at how you can take the skills you already have from any past job or career and transfer them into the VA services you offer.

So many new and growing VAs assume they have to reinvent themselves or learn an entirely new set of skills before they can statt their business or get clients. That is not true at all.

Most of the time the work you have already done in your life, whether it was in corporate, health care, hospitality, retail, education, or anything else, already set you up with abilities that clients need.

Your confidence grows when you realize you are not starting from scratch. You are simply repackaging what you already know, and then learning how to deliver it to clients in a business setting.

Today we will talk about how to do that, how to think more creatively about your strengths, and how to look outside the box so you can see what you are actually best at.

So today is about YOU. And how amazing you are!!

If you want to grow as a VA and step into higher level clients, better rates, and more confidence, this is where it starts. Stop assuming you need to learn more or learn something different to get started. You already have plenty to begin. You already have strengths that clients will pay for.

Your job is simply to uncover them, trust them, and build your business around them.

There is no one path to becoming a Ridiculously Good VA. But every path becomes easier when you realize you already have the foundation.

If you want some help doing this, please connect with me at YourVAMentor.com/links.

And if you haven't picked up my Skills Inventory yet, you can do that right here.

You are not lacking skills. You are simply learning how to use them differently. And that is the real shift.

Thanks for listening today. I'll see you next time!

Today, I want to talk to you about something that can feel like the hardest hurdle in this whole business: getting your first client.

If you've been trying for a while and it's just not happening, I get it.

It can feel discouraging.

You start second-guessing everything - your services, your prices, even whether you should be doing this at all.

But here's what you need to know: landing that first client is rarely about changing what you offer.

It's about changing how you connect.

So, let's talk about how I got my first client, and what I learned that can help you get yours, too.

Your homework this week is simple: talk to people. Talk to one person, or two people. Actually talk to them.

The more you do it, the easier it gets.
The easier it gets, the more confident you feel.
And the more confident you feel, the faster your business grows.

That's the truth.

Thanks for tuning in to The Ridiculously Good VA Show. I'm Tracey D'Aviero, and I help Virtual Assistants build the confidence to get better clients, charge higher rates, and create a business that feels amazing.

If you're ready to get out there and start building those connections, I'd love to help you do it. You can learn more about how we can work together at YourVAMentor.com/links

Until next time, keep showing up, keep talking to people, and keep moving forward, one confident conversation at a time.

That's all I've got for you this week, I'll see you next time!