If you are struggling with your rates as a virtual assistant, it probably feels like a pricing problem.

Naturally. We are talking about rates so it seems like that's the culprit if things aren't going right.

You might be thinking you need a better number, a better structure, or more proof that you are allowed to charge more.

But ... your rates are not the real problem.

They are a symptom. And until you address what is underneath them, no pricing strategy will ever feel solid or sustainable.

It starts with figuring it out, then understanding it, and finally totally believing it.

It helps to have the first client say yes, of course, but you've got this! I'm here to help. It's the only reason I'm here at all, to help you become a ridiculously good virtual assistant.

In the next episode of this mini series, we are going to talk about what clients really think about your rates, and why most VAs are worrying about the wrong things entirely.

Because once you understand that, pricing conversations become a lot less scary.

If pricing has been coming up for you as you listen to this mini series, that's not an accident.

Most VAs don't struggle with rates because they're doing something wrong. They struggle because their pricing no longer matches the level of work they're actually doing.

That's why I'm running a live Packages Workshop next month.

In this workshop, we're going to focus on turning your services into clear, confident packages that make pricing easier to communicate and easier for clients to say yes to.

This is not about templates or scripts you have to force yourself to use.

It's about creating packages that:
✓ reflect your experience
✓ support sustainable income
✓ set clear boundaries
✓ and help you stop undercharging without feeling awkward

If you're ready for pricing to feel simpler and more aligned, I'd love to support you inside that workshop.

You can register here or drop me a DM for more details!

I'd love to have you join me.

That's all I've got for you this week. See you next time!

Last episode we talked about planning before goal setting, and that's so important. I hope you got some good takeaways and got your own lookback process done for your VA business.

The new year brings a lot of emotions - a mix of excitement and pressure. Big promises. Big goals. Big declarations.

But confidence does not come from making bold statements. It comes from trusting yourself to follow through in a grounded, realistic way.

This episode is about setting goals that build confidence rather than erode it.

Because the wrong goals do not just fail. They chip away at your belief in yourself.

I am all about helping you build your confidence so you can do the work you want to do with the people you want to work with, and make good money doing it.

This is how confidence is built. One decision at a time.

This is what I help VAs like you with all the time.

Figuring out what you want, how to get it, and what you need to do to start taking those steps toward it.

Goal setting comes first, then the strategy. Let's talk about your goals! Connect with me at YourVAMentor.com/links.

I'm here to help. It's the only reason I'm here at all – to help you become a ridiculously good virtual assistant.

I appreciate you tuning in so much - every single week. I love talking to you and hearing that you love the podcast.

It's my favourite way of connecting with you, and I would love for that to translate into a conversation for us too.

I'm here when you're ready.

Thanks so much for tuning in this week.

If I haven't talked to you yet, Happy New Year to you and your loved ones – I'll see you next time!

There is a lot of pressure at the end of any year to rush straight into planning. New planners. New goals. New intentions. New versions of ourselves.

As a matter of fact my to-do list has exactly that type of stuff right at the top of it right now.

What do I want to do? What do I need to plan it? What exciting new things will I do?

But reflection is the part most people skip.

And when reflection is skipped, the same patterns quietly repeat themselves.

This episode is not about fixing anything. It is not about setting goals yet. It is about slowing down long enough to actually see what this year gave you, what it took from you, and what it revealed about how you operate as a business owner.

Because clarity does not come from pushing forward harder. It comes from looking back honestly.

I have a lookback process that I have done with my clients that walks through a lot more than just how much money you made or whether you liked all your clients and work or not.

Looking back at what you have done can show you the bad stuff that you don't want to repeat, but also all the good stuff that you might not have even realized happened.

This past year probably stretched you in ways you did not expect. Some of those stretches were good. Some were uncomfortable. Some may have felt disappointing.

Instead of labeling the year as good or bad, successful or unsuccessful, this is your invitation to look at it as information.

Information about how you make decisions.
Information about how you handle uncertainty.
Information about where your confidence showed up and where it disappeared.

And use that information to make this year better!

Get help when you don't know how to do something. It could be a simple coaching call, or a short course, or maybe you do need longer term help with accountability.

Whatever it is, know that there are options and you can move forward when you invest in getting help.

When I work with VAs one of the things I tell them is that I teach them things ONCE, that they can continue to apply over and over again. They are fundamentals. So if you need help with some fundamentals, reach out.

Connect with me at YourVAMentor.com/links and let's chat.

In the next episode, we will talk about setting goals that actually support who you are becoming, not who you think you should be.

But for now, let reflection do its quiet work.

Pause. Then plan. It's a much better way to do it.

Thanks so much for tuning in this week. I'm Tracey D'Aviero, The Confidence Coach for Virtual Assistants. I'll see you next time!