Ever clicked on a post and felt tense? Before you even knew why? Or read something and instantly felt calm and safe?

That’s not an accident. That’s energy.

In this episode of Content With Heart, I’m talking about something we don’t discuss enough in content marketing circles - the internal state behind your content. Because your audience doesn’t just read your words. They feel you.

If your content feels rushed, pressured, or heavy, there’s usually something happening underneath. And when your content feels calm, grounded, and clear, that’s not luck either. That’s intention. That’s nervous system safety. That’s alignment.

Trust is built in content that feels good to create and safe to consume.

Key Takeaways

• Your energy shapes how your content is received, whether you realise it or not.
• Calm, regulated content builds trust faster than clever or urgent content.
• Process creates safety. Pressure creates noise.
• Authenticity isn’t about sharing everything. It’s about sharing from a place of integration, not activation.

Episode Breakdown

• 00:00 The hidden energy behind your content
• 00:49 Why your audience feels you before they understand you
• 04:06 Five insights about energy and content
• 05:32 Nervous system safety and why it matters in business
• 07:48 Calm content attracts calm audiences
• 09:07 Creating through process, not pressure
• 11:05 Authenticity: regulated, not raw
• 15:07 Reflection questions to realign your content
• 15:41 Final thoughts on creating content with heart

If this episode resonated, take a moment to notice how your content has been feeling lately. Not how it’s performing. How it feels in your body when you create it.

And if you’re ready for a slower, steadier way to approach your content, you’ll love exploring more inside The Power of Content or joining me inside The Content Effect.

Because content with heart isn’t about doing more. It’s about creating in a way that feels aligned, sustainable, and deeply human.

Links mentioned in this podcast

The Power of Content

The Content Effect

If you enjoyed listening to this episode, then you’ll also love:

Episode 201 - How to start 2026 with content that feels easy

Episode 200 – What your content really needs from you in 2026

Ready to work with me?

• Buy my book The Power of Content
• Join my membership The Content Effect
• Work with me 1:1 with The Content Accelerator
• Join my free Facebook Group The Content Project

For more conversations on powerful content, connect with me here:

Instagram | Facebook | LinkedIn | Website

I use and recommend Podbean and Descript to edit my podcast.

There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.

Ever sit down to plan content and immediately feel stuck, scattered, or already behind? This episode is for that moment.

With the kids back at school and business mode creeping back in, this conversation is a gentle nudge to look at planning a different way. Not a plan that looks good on paper and falls apart by week two, just a more grounded way to think about content planning so it actually supports you and your business.

In this episode, I’m talking about why planning often feels harder than creating, how ease can be a genuine content strategy, and what it looks like to plan content in a way that fits your real life, not an ideal version of it.

If you want content that feels simpler, lighter, and more sustainable this year, you’ll feel right at home here.

Key Takeaways

• Why content planning feels heavy for so many business owners
• How choosing ease can create more clarity and consistency
• What it means to simplify your content without losing momentum
• How to find a rhythm that works with your energy, not against it

Episode Breakdown

00:00 Back to business and why getting back into content can feel hard

00:53 Welcome to Content With Heart

02:17 Why planning matters, and why it often goes wrong

03:15 Common content planning traps to watch out for

05:02 Reframing ease as a smart content strategy

06:38 Simple ways to make content feel lighter

09:54 Finding a content rhythm you can actually maintain

12:44 Reflecting on how you currently plan content

13:55 An invitation to the 90 Day Content Planning session

If this episode resonated, you might love the upcoming 90 Day Content Planning session inside The Content Effect, or spending some quiet time with my book The Power of Content. Both are there to help you create content that feels supportive, not stressful.

Links mentioned in this podcast

The Content Effect

The Power of Content

DM on Instagram

If you enjoyed listening to this episode, then you’ll also love:

Episode 167 – How MVC saved my sanity (and my business)

Episode 200 – What your content needs from you in 2026

Ready to work with me?

• Buy my book The Power of Content
• Join my membership The Content Effect
• Work with me 1:1 with The Content Accelerator
• Join my free Facebook Group The Content Project

For more conversations on powerful content, connect with me here:

Instagram | Facebook | LinkedIn | Website

I use and recommend Podbean and Descript to edit my podcast.

There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.

What if content didn’t have to feel so heavy this year? What if you didn’t need to push harder, show up more or fix yourself to make it work?

Episode 200 marks a big moment for the podcast, and it also marks a shift. A new look. A new feel. And a more intentional conversation about content as we move into 2026.

In this episode, I’m inviting you to step back from the noise and reconnect with what actually matters in your content. We talk about letting go of old expectations, releasing the pressure to do content a certain way and creating from a place that feels supportive rather than draining.

This is about intention over obligation and remembering that content is meant to connect us, not exhaust us.

Key Takeaways

• Why content often starts to feel heavy, and what’s really going on underneath that feeling
• How to release old “shoulds” that no longer fit the season you’re in
• A gentler way to think about content creation as support, not pressure
• Simple ways to bring more intention and lightness into your content for 2026

Episode Breakdown

00:00 Welcome to the new-look Content With Heart

01:30 Why this podcast is evolving and what’s changing

01:59 Letting go of heaviness and creating with clarity

04:11 Human connection in a noisy digital world

06:28 Reframing content creation for 2026

09:52 Practical ways to create content with intention

16:58 Reflecting on what your content really needs

17:44 Closing thoughts and a gentle invitation

If content has been feeling out of sync, overwhelming, or heavier than it needs to be, this episode is a calm place to start again. Press play and let’s step into 2026 with content that feels more like you.

Links mentioned in this podcast

The Power of Content

The Content Effect

If you enjoyed listening to this episode, then you’ll also love:

Episode 167 – How MVC saved my sanity (and my business)

Episode 199 - The end of an era and what’s next

Ready to work with me?

• Read my book The Power of Content
• Join my membership The Content Effect
• Work with me 1:1 with The Content Accelerator

For more conversations on powerful content, connect with me here:

Instagram | Facebook | LinkedIn | Website

I use and recommend Podbean and Descript to edit my podcast.

There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.

Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me review and let me know your ‘aha’ moment!

Episode 199: A change is coming (and here’s why it matters)

Have you ever looked at your content and thought, this doesn’t feel like me anymore? That’s exactly where I’ve been. And it’s why this episode exists.

In episode 199 of The Powerful Content Podcast, I’m sharing changes that are coming in 2026 - a new podcast name and a new look. But more than that, a shift towards lighter, more honest, less polished content that actually feels good to create.

Just like all things in life, this podcast has evolved. I’ve evolved. So I wanted to share why trying to perform or be perfect eventually drains the life out of your content.

If your content has started to feel heavy, forced, or disconnected, this one’s for you.

In this episode, I talk about:

• Why content sometimes stops feeling aligned

• How different “eras” of content reflect personal growth

• Letting go of perfectionism and performance

• What’s changing with the podcast in 2026

• How to reconnect with your intuition and values when creating

• Reflection questions to help you realign your content

Episode breakdown:

• 00:00 A conversation about change and 2026

• 00:23 Welcome and what’s coming in this episode

• 01:41 Looking back on the journey of the podcast

• 04:20 The different eras of content and growth

• 06:31 Why change is needed sometimes

• 08:27 What’s shifting and what’s next

• 13:38 Reflection questions for content creators

• 14:25 Closing thoughts

• 15:02 How to stay connected and work with me

This episode is an invitation to release the pressure. And to remember that content gets to evolve as you do.

Have a listen, take what you need, and see what comes up for you.

And if you feel like sharing your reflections, I’d love to hear them.

Links mentioned in this podcast

The Content Effect

The Power of Content

If you enjoyed listening to this episode, then you’ll also love:

Episode 191 - Messy, honest and real. Reflections on life and business in 2025 with Annie Love

Episode 192 – 2025 - The year that was

Loved the episode? Leave a review!

Ready to work with me?

• Buy my book The Power of Content

• Join my membership The Content Effect

• Work with me 1:1 with The Content Accelerator

For more conversations on powerful content, connect with me here:

Instagram | Facebook | LinkedIn | Website

I use and recommend Podbean and Descript to edit my podcast.

There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.

Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me review and let me know your ‘aha’ moment!

In this episode of The Powerful Content Podcast, Mel Daniels unpacks what it really takes to create content that stands the test of time, without running yourself into the ground.

She explores how business owners can stay visible and connected to their audience in a way that feels sustainable, meaningful, and true to their voice. Instead of chasing trends or constantly creating from scratch, Mel encourages you to embrace reimagination, listen closely to what their audience needs, and lean into the strength of your full content ecosystem.

Mel also shares her personal story of pausing full-time business and the surprising impact it had on engagement. She shows how building trust and staying anchored in your message can carry your content further than any quick-fix strategy.

You’ll also hear how Mel’s signature 4P Framework (Prepare, Plan, Produce, Process) supports long-term content strategy, along with powerful reflective prompts to realign your approach with their current season of business.

Episode Breakdown:

00:00 Introduction and episode overview 00:59 Welcome to The Powerful Content Podcast 01:59 Acknowledgement of Country

02:17 Personal updates and reflections 02:40 What long-term engagement really looks like 07:23 Using the 4P Framework to support sustainable content 13:53 Mel’s personal experience navigating a pause 15:52 Reflective prompts for deeper alignment 17:37 Outro and ways to connect

Links mentioned in this podcast

The Content Effect

If you enjoyed listening to this episode, then you’ll also love:

Episode 166 - Why I pressed paused on my full-time business (and what happened next)

Episode 168 - Reimagine your content: How to do less and still make an impact

Loved the episode? Leave a review!

Ready to work with me?

• Buy my book The Power of Content

• Join my membership The Content Effect

• Work with me 1:1 with The Content Accelerator

• Join my free Facebook Group The Content Project

For more conversations on powerful content, connect with me here:

Instagram | Facebook | LinkedIn | Website

I use and recommend Podbean and Descript to edit my podcast.

There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.

In this special episode of the Powerful Content Podcast, I’m sharing the audio from a 2025 summit presentation. I help you ditch the cookie-cutter strategies and show you how to take a heart-first approach to content so your message lands authentically, strategically, and in a way that actually moves your business forward.

I’m talking about why those conventional sales funnels can kill your creative flow and how my simple four-step framework makes content creation feel effortless, not exhausting.

Episode breakdown

00:00 – Introduction to the Best of 2025 Episode

00:52 – Welcome to the Powerful Content Podcast

01:52 – Shifting Perspectives: why doing it the “old way” doesn’t work

02:44 – Breaking free from conventional content strategies

07:14 – Understanding the holistic content approach

10:18 – Tackling content creation challenges without overwhelm

15:16 – The client journey vs traditional sales funnels

18:39 – Creating consistent content that’s aligned and authentic

28:45 – Final thoughts and encouragement

29:48 – Wrap up and ways to connect

Tune in, ditch the “shoulds,” and start creating content that actually feels like you.

Links mentioned in this podcast

Content Creator Archetype Quiz

The Content Effect

If you enjoyed listening to this episode, then you’ll also love:

Episode 185 – Ditch the sales funnels to create content that feels good

Episode 183 – How to stop socials sucking the life out of you

Loved the episode? Leave a review!

Ready to work with me?

• Buy my book The Power of Content

• Join my membership The Content Effect

• Work with me 1:1 with The Content Accelerator

• Join my free Facebook Group The Content Project

For more conversations on powerful content, connect with me here:

Instagram | Facebook | LinkedIn | Website

I use and recommend Podbean and Descript to edit my podcast.

There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.

Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me review and let me know your ‘aha’ moment!

In the first of BEST OF 2025 series, I’m releasing the chat I had with Melanie Campbell on the Holistic Women in Business Podcast about building content that actually feels good.

We dive into creating authentic core content (blogs, podcasts, videos) that works for your business and your energy. No more burning out chasing likes or following every social media “rule.” By the end, you’ll have practical ways to connect with your audience, stay true to your values, and finally ditch the draining social media ‘shoulds.’

Here’s what we cover:

• 00:00 Introduction to the Best of 2025 Series

• 00:58 Welcome to the Holistic Women’s Business Podcast

• 02:34 Why social media can feel like pressure for heart-led entrepreneurs

• 08:09 Alternatives to social media: the power of a core content strategy

• 09:32 My journey with content and lessons learned

• 17:36 How to create content that truly aligns with your values

• 26:29 Inside The Content Effect membership

• 33:56 Wrap-up and final thoughts

Listen in if you’re ready to step off the social media hamster wheel and create content that actually lights you up.

Where to find Melanie Campbell

Instagram: www.instagram.com/melaniecampbell_holisticguide/

Website: https://www.melaniecampbell.com.au/

Meanie’s ChatGPT with Authenticity course: https://www.melaniecampbell.com.au/learn-chatgpt-with-authenticity

Mel’s episode on the Holistic Women’s Business Podcast – Episode 25: Build connection through value-led content marketing

Links mentioned in this podcast

The Content Effect

If you enjoyed listening to this episode, then you’ll also love:

Episode 150 – Embracing your authentic self in 2025

Episode 154 – How to speak with authenticity and confidence in your content with Cat Matson

Loved the episode? Leave a review!

Ready to work with me?

• Buy my book The Power of Content

• Join my membership The Content Effect

• Work with me 1:1 with The Content Accelerator

• Join my free Facebook Group The Content Project

For more conversations on powerful content, connect with me here:

Instagram | Facebook | LinkedIn | Website

I use and recommend Podbean and Descript to edit my podcast.

There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.