Ever clicked on a post and felt tense? Before you even knew why? Or read something and instantly felt calm and safe?

That’s not an accident. That’s energy.

In this episode of Content With Heart, I’m talking about something we don’t discuss enough in content marketing circles - the internal state behind your content. Because your audience doesn’t just read your words. They feel you.

If your content feels rushed, pressured, or heavy, there’s usually something happening underneath. And when your content feels calm, grounded, and clear, that’s not luck either. That’s intention. That’s nervous system safety. That’s alignment.

Trust is built in content that feels good to create and safe to consume.

Key Takeaways

• Your energy shapes how your content is received, whether you realise it or not.
• Calm, regulated content builds trust faster than clever or urgent content.
• Process creates safety. Pressure creates noise.
• Authenticity isn’t about sharing everything. It’s about sharing from a place of integration, not activation.

Episode Breakdown

• 00:00 The hidden energy behind your content
• 00:49 Why your audience feels you before they understand you
• 04:06 Five insights about energy and content
• 05:32 Nervous system safety and why it matters in business
• 07:48 Calm content attracts calm audiences
• 09:07 Creating through process, not pressure
• 11:05 Authenticity: regulated, not raw
• 15:07 Reflection questions to realign your content
• 15:41 Final thoughts on creating content with heart

If this episode resonated, take a moment to notice how your content has been feeling lately. Not how it’s performing. How it feels in your body when you create it.

And if you’re ready for a slower, steadier way to approach your content, you’ll love exploring more inside The Power of Content or joining me inside The Content Effect.

Because content with heart isn’t about doing more. It’s about creating in a way that feels aligned, sustainable, and deeply human.

Links mentioned in this podcast

The Power of Content

The Content Effect

If you enjoyed listening to this episode, then you’ll also love:

Episode 201 - How to start 2026 with content that feels easy

Episode 200 – What your content really needs from you in 2026

Ready to work with me?

• Buy my book The Power of Content
• Join my membership The Content Effect
• Work with me 1:1 with The Content Accelerator
• Join my free Facebook Group The Content Project

For more conversations on powerful content, connect with me here:

Instagram | Facebook | LinkedIn | Website

I use and recommend Podbean and Descript to edit my podcast.

There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.