Ever sit down to plan content and immediately feel stuck, scattered, or already behind? This episode is for that moment.

With the kids back at school and business mode creeping back in, this conversation is a gentle nudge to look at planning a different way. Not a plan that looks good on paper and falls apart by week two, just a more grounded way to think about content planning so it actually supports you and your business.

In this episode, I’m talking about why planning often feels harder than creating, how ease can be a genuine content strategy, and what it looks like to plan content in a way that fits your real life, not an ideal version of it.

If you want content that feels simpler, lighter, and more sustainable this year, you’ll feel right at home here.

Key Takeaways

• Why content planning feels heavy for so many business owners
• How choosing ease can create more clarity and consistency
• What it means to simplify your content without losing momentum
• How to find a rhythm that works with your energy, not against it

Episode Breakdown

00:00 Back to business and why getting back into content can feel hard

00:53 Welcome to Content With Heart

02:17 Why planning matters, and why it often goes wrong

03:15 Common content planning traps to watch out for

05:02 Reframing ease as a smart content strategy

06:38 Simple ways to make content feel lighter

09:54 Finding a content rhythm you can actually maintain

12:44 Reflecting on how you currently plan content

13:55 An invitation to the 90 Day Content Planning session

If this episode resonated, you might love the upcoming 90 Day Content Planning session inside The Content Effect, or spending some quiet time with my book The Power of Content. Both are there to help you create content that feels supportive, not stressful.

Links mentioned in this podcast

The Content Effect

The Power of Content

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If you enjoyed listening to this episode, then you’ll also love:

Episode 167 – How MVC saved my sanity (and my business)

Episode 200 – What your content needs from you in 2026

Ready to work with me?

• Buy my book The Power of Content
• Join my membership The Content Effect
• Work with me 1:1 with The Content Accelerator
• Join my free Facebook Group The Content Project

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