What happens to the value of software when everyone can make software?

Timestamps:
00:00 Welcome to The Panel
00:31 Brian’s Brighton Ruby trip
03:12 Building FlyWrite in the car
05:01 Why existing coding tools don’t work for writing
07:20 What FlyWrite actually does
11:37 Building version one with Fable
16:04 Jordan’s weekend build and first AI-native workflow
28:38 Claude Design and interactive prototyping
36:41 AI, software supply, and productivity
39:09 The Jeremy Giffin podcast episode
48:55 What AI means for Transistor and hosting
58:19 Google, Microsoft, Apple, and the AI distribution war
63:28 Figma, design careers, and the white-flag mindset
74:08 What happens to agencies and web designers
81:05 Transition pain vs. long-term upside
90:13 Becoming AI-native and where do displaced workers go?

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Links mentioned in this episode:

• Superconductor
• faster.dev
• ConductorAI
• Cursor
• Flywrite
• Railway
• Base44
• Lovable
• Wildbit Blog (Natalie Nagele)
• Harvey ROI Calculator
• Spots.fm
• Spots (2018 archive)
• Product People shoutout (2013 archive)
• Claude Design
• Invest Like the Best — Jeremy Giffon
• Gal Shir on X
• Chef hierarchy pyramid
• The widening productivity-pay gap

Justin and Jordan talk about how Jordan made a change to their funnel and increased sign ups dramatically, improving team communication, conducting better employee reviews, and developing better workflows for project handoffs between employees when AI is being used.

Timestamps:
00:00 Intro
02:45 Taking control of your funnel
05:24 Why trust matters in e-commerce
08:18 Optimizing the customer experience
19:10 Doubling sign-ups
23:08 Customer demand wins
25:34 Putting the credit card upfront
29:26 Customer demand and the funnel
31:56 Question your assumptions
35:00 Reviews, pay, and philosophy
44:14 Surviving survival mode
46:40 How we think about pay
49:00 Motivation and career growth
54:05 AI and developer ownership
01:00:54 Keeping the quality bar high
01:03:51 Building a culture of accountability

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Links mentioned in this episode:

• Transistor.fm
• HeyRosy
• Claude AI
• Victor's Post on Market Pull
• Ryan Cohen
• Tony Fadell
• Cardhook
• The Walt Disney Company | Acquired

If you're trying to fix your funnel, where do you start? And how much of an impact do we think Fable is going to have on AI pricing?

Timestamps:
00:00 Intro
03:27 Impact of AI and Market Dynamics
06:24 Taking Control of Your Funnel
17:12 The impact of Fable on AI Costs
26:04 SpaceX IPO and Betting on Space
42:56 Opportunities for SaaS Businesses in 2026 with Domain Expertise
01:07:36 Allowances for kids works best in with communism

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Links mentioned in this episode:

• Data School
• Kickbacks.ai - Get paid for waiting
• SpaceX IPO Prospectus
• Fable AI
• AI sandwich
• After Automation
• OpenAI Considers Drastic Price Cuts (WSJ)
• SpaceX stock jumps after record IPO, making Musk the first trillionaire
• SpaceX is asking for $1.75. That's ridiculous (but I'm giving them money anyway)
• Andrew McCalip

Justin's got a major life question for the podcast, Jordan's trying to not be angry, and Brian thinks he's cracked the video editing code.

Timestamps:

• 00:00 Introduction
• 01:06 Justin's Big Question
• 10:04 Personal Reflections on City Life
• 13:05 Family Dynamics and Future Living Plans
• 24:37 The Energy of New Beginnings
• 30:22 The Wisdom of Solitude vs. Ambition
• 38:58 Accelerating Growth and Optimization
• 50:41 Navigating Advertising Challenges
• 53:17 The Impact of Confidence on Communication
• 01:01:58 Innovating Video Editing with AI
• 01:08:00 Balancing Quality and Quantity in Content Creation
• 01:14:44 The Human Cost of Rapid AI Adoption

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Links mentioned in this episode:

• Do the Hard Thing
• video-use
• HyperFrames
• Mediocre ideas
• Building Software is Learning
• Transistor Video Podcast Hosting

After figuring out how to stay in shape with exercise, Jordan and Brian wrestle with what each other's north star should be in their day to day work.

Timestamps:

00:00 Introduction
01:19 Peptides and Supplements
08:06 Gym vs Home Workouts
14:02 Daily Walking
17:01 Brian's Calorie Tracking
21:40 The Importance of Optimization
24:27 Jordan's Ad Spend Thoughts
29:08 SEO and Email Marketing Automation
33:58 Brian's trying to leverage AI to limit bottlenecks
53:23 Balancing Urgency and Ambition
55:52 Connecting Daily Tasks to Long-Term Goals
01:03:29 Navigating Multiple North Stars

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Links mentioned in this episode:

• Lose It! - Weight Loss That Fits
• HeyRosy.com
• Builder Methods
• Claude AI
• Hermes Agent Platform

How is multiplayer being addressed in AI, should we scale humans or agents, and is every small business going to vibe code their own apps? With special guest Henry Poydar.

Timestamps:
00:00 Welcome to The Panel
03:06 Business Updates
05:53 Coordination Challenges in Teams with AI
11:48 Trust and Accountability in Team Dynamics
17:45 The Future of Team Structures
20:30 Scaling with Agents vs. Traditional Teams
25:48 The Future of Company Organization
27:58 The Intersection of AI and Creativity
36:02 Challenges in the Music Industry with AI
40:32 Navigating the VC Landscape
45:45 The Indie Entrepreneur Path
48:20 Vertical Saas and tool building
01:01:17 Weeknd plans and talking politics

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Links mentioned in this episode:

• Steady
• Henry Poydar
• TinaFey on what it's really like to have a teenage daughter
• Charlie AI
• Devin
• How I build agents that work the night shift
• Granola
• Vibe-Coded AI 'Slop' Is Flooding the World With Potentially Dangerous Code—'Eventually It Will Catch Up to Us'

Are you feeling a mixture of excitement and burnout at the pace AI coding seems to be pushing you? Is it sustainable in the long run or do you worry about what you'll be like in 6 months time?

Timestamps:
00:00 Introduction
03:22 Advertising Strategies and Funnels
08:12 Jordan experiments with Partnership Ads and Organic Content Ads
12:03 Transistor's Video Podcasting Platform Launch
21:32 Brian's YouTube Channel Growth
30:27 Understanding Customer Engagement and Sales Dynamics
35:56 Navigating Pricing Changes in AI Tools
01:02:36 The Impact of AI on Work Intensity and Burnout
01:06:19 The Evolution of Product Development and Market Dynamics
01:13:48 The New Normal: Speed, Pressure, and Success in Business

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Links mentioned in this episode:

• Claude changes its pricing
• Wrappers vs steamrollers (and who owns the customer)
• Hire creators to do your ads
• Post to all social platforms
• AI brain exhaustion + burnout
• Matt Wensing: "Burnout happens when the reward no longer justifies the effort / perceived risk."
• Brian's new course: "Become the builder"
• The meme that took over Twitter this week

Jason Cohen (founder of WP Engine) joined as a surprise guest. We got into his writing process, why "distribution is the new moat" is either not new or not true, what actually counts as a moat (Basecamp, Linear, Lemon Squeezy), and his framework for funnels: the quality of who enters the top matters more than every other step combined.

Jason's new book Hidden Multipliers is available for preorder.

Timestamps:
00:00 Introduction
01:28 Jason Cohen's Journey and Insights
04:18 Writing Process and Content Creation
10:24 Distribution as a Business Strategy
13:15 Debate on Distribution as a Moat
25:20 The Concept of Moats in Business
26:31 Social Media vs. AdWords: The Distribution Debate
32:09 Basecamp's Unique Positioning and Brand Identity
38:32 The Role of Brand in Modern Business
48:46 Understanding Customer Behavior Through Data
51:08 The Importance of Ideal Customer Profile (ICP)
57:35 The Challenge of End-to-End Funnel Visibility
01:07:00 Metrics and Their Role in Business Strategy

YOU ARE THE PANEL – send us your thoughts 🗣️

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Links mentioned in this episode:

• Jason's new book: Hidden Multipliers
• Jason's blog
• "Elephant in the room: the myth of exponential hypergrowth"
• Lenny's tweet: "Distribution is the new moat"
• JR Farr's tweet: practical distribution framework
• Jason's post: "Things mostly “fail” even at the best companies. It's weird, if you think about it."
• "Selecting the right product KPIS"