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The Panel

The Panel

By: Justin Jackson Brian Casel Jordan Gal
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When it comes to bootstrapping and building software, there's rarely one right answer. We want to dive into the nuance. In every episode, veteran founders Justin Jackson, Brian Casel and Jordan Gal tackle thorny topics – from pricing and product strategy to work-life balance. No gurus, no easy answers – just real conversations we'd normally have behind closed doors.© 2026 The Panel Podcast Economics Leadership Management & Leadership
Episodes
  • DRUNK ON FABLE
    Jul 11 2026

    What happens to the value of software when everyone can make software?

    Timestamps:
    00:00 Welcome to The Panel
    00:31 Brian’s Brighton Ruby trip
    03:12 Building FlyWrite in the car
    05:01 Why existing coding tools don’t work for writing
    07:20 What FlyWrite actually does
    11:37 Building version one with Fable
    16:04 Jordan’s weekend build and first AI-native workflow
    28:38 Claude Design and interactive prototyping
    36:41 AI, software supply, and productivity
    39:09 The Jeremy Giffin podcast episode
    48:55 What AI means for Transistor and hosting
    58:19 Google, Microsoft, Apple, and the AI distribution war
    63:28 Figma, design careers, and the white-flag mindset
    74:08 What happens to agencies and web designers
    81:05 Transition pain vs. long-term upside
    90:13 Becoming AI-native and where do displaced workers go?

    YOU ARE THE PANEL – send us your thoughts 🗣️

    🎤 Send us an audio or video message

    📧 Email us: panelpodcastshow@gmail.com

    📺 Leave a comment on YouTube

    🦋 Reply on Bluesky

    Links mentioned in this episode:

    • Superconductor
    • faster.dev
    • ConductorAI
    • Cursor
    • Flywrite
    • Railway
    • Base44
    • Lovable
    • Wildbit Blog (Natalie Nagele)
    • Harvey ROI Calculator
    • Spots.fm
    • Spots (2018 archive)
    • Product People shoutout (2013 archive)
    • Claude Design
    • Invest Like the Best — Jeremy Giffon
    • Gal Shir on X
    • Chef hierarchy pyramid
    • The widening productivity-pay gap
    Show More Show Less
    1 hr and 40 mins
  • I Want it That Way
    Jun 26 2026

    Justin and Jordan talk about how Jordan made a change to their funnel and increased sign ups dramatically, improving team communication, conducting better employee reviews, and developing better workflows for project handoffs between employees when AI is being used.

    Timestamps:
    00:00 Intro
    02:45 Taking control of your funnel
    05:24 Why trust matters in e-commerce
    08:18 Optimizing the customer experience
    19:10 Doubling sign-ups
    23:08 Customer demand wins
    25:34 Putting the credit card upfront
    29:26 Customer demand and the funnel
    31:56 Question your assumptions
    35:00 Reviews, pay, and philosophy
    44:14 Surviving survival mode
    46:40 How we think about pay
    49:00 Motivation and career growth
    54:05 AI and developer ownership
    01:00:54 Keeping the quality bar high
    01:03:51 Building a culture of accountability

    YOU ARE THE PANEL – send us your thoughts 🗣️

    🎤 Send us an audio or video message

    📧 Email us: panelpodcastshow@gmail.com

    📺 Leave a comment on YouTube

    🦋 Reply on Bluesky

    Links mentioned in this episode:

    • Transistor.fm
    • HeyRosy
    • Claude AI
    • Victor's Post on Market Pull
    • Ryan Cohen
    • Tony Fadell
    • Cardhook
    • The Walt Disney Company | Acquired


    Show More Show Less
    1 hr and 8 mins
  • Price Fixing FTW!
    Jun 12 2026

    If you're trying to fix your funnel, where do you start? And how much of an impact do we think Fable is going to have on AI pricing?

    Timestamps:
    00:00 Intro
    03:27 Impact of AI and Market Dynamics
    06:24 Taking Control of Your Funnel
    17:12 The impact of Fable on AI Costs
    26:04 SpaceX IPO and Betting on Space
    42:56 Opportunities for SaaS Businesses in 2026 with Domain Expertise
    01:07:36 Allowances for kids works best in with communism

    YOU ARE THE PANEL – send us your thoughts 🗣️

    🎤 Send us an audio or video message

    📧 Email us: panelpodcastshow@gmail.com

    📺 Leave a comment on YouTube

    🦋 Reply on Bluesky

    Links mentioned in this episode:

    • Data School
    • Kickbacks.ai - Get paid for waiting
    • SpaceX IPO Prospectus
    • Fable AI
    • AI sandwich
    • After Automation
    • OpenAI Considers Drastic Price Cuts (WSJ)
    • SpaceX stock jumps after record IPO, making Musk the first trillionaire
    • SpaceX is asking for $1.75. That's ridiculous (but I'm giving them money anyway)
    • Andrew McCalip
    Show More Show Less
    1 hr and 7 mins
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