In this episode of The Industrial Real Estate Podcast, Chad Griffiths sits down with Gordon Lamphere — broker, attorney, and host of the Real Finds Podcast — to break down how boutique brokerages compete and win in the middle market. Gordon shares how his family's 150-year-old firm, Van Vlissingen and Co, has built a specialized practice around middle-market investors and occupiers, why staying in your lane beats chasing every deal, and what actually drives long-term value in an industrial portfolio. We also get into in-house vs. third-party service models, where AI is changing the industry (and where it isn't), and how to build an audience and referral network through value-first content on social media.

In this episode, you'll learn:

• Why boutique brokerages can outperform large institutional shops in the middle market

• What drives long-term value in an industrial portfolio

• In-house vs. third-party brokerage and management models — and the trade-offs of each

If you're a broker, investor, developer, or owner in industrial real estate, this episode breaks down what it actually takes to compete and win in the middle market.

Connect with Gordon Lamphere and check out the Real Finds

Gordon's Podcast

Van Vlissingen and Co

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#IndustrialRealEstate #CommercialRealEstate #CRE #BoutiqueBrokerage #MiddleMarket #RealEstateInvesting #RealEstateBrokers

In this episode of The Industrial Real Estate Podcast, Chad Griffiths sits down with Ken Ashley to share what it really takes to build a successful, lasting career in industrial real estate. They talk about how the path into the industry has changed over the past decade, the questions every new broker should be asking from day one, and the mindset shift needed to go from "getting hired" to becoming a top producer.

Topics covered:

• What's changed for new brokers entering the industry today vs. 10-30 years ago
• The key questions every new broker should ask early in their career

• Sale-leaseback strategy: when owning vs. leasing makes sense for businesses

Connect with Ken Ashley

2026 CREI Summit

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In this episode of The Industrial Real Estate Podcast, Chad Griffiths sits down with Brandon Glick, Managing Partner at the Chicago Mohr Partners office, to talk about what it actually takes to build a career in industrial real estate brokerage — and what's changing fast.

Chad and Brandon cover what separates brokers who make it from those who don't, why boutique firms often outperform the big shops on national accounts, and how AI is already reshaping the way brokers prospect, research, and operate.

They also dig into LinkedIn, social media hesitancy, and why being uncomfortable is just part of the job.

Topics covered:

• Breaking into CRE with no income and no clients
• The "single throat to choke" approach to national account management
• Why the 50/50 split model disincentivizes big-firm brokers

• The three generations of brokers and their relationship with AI

Connect with Brandon

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