In this episode, I'm talking with Jordan Jones. She's a marketing strategist and coach who focuses on teaching simple but impactful Facebook Ads and funnel strategies to creative entrepreneurs. Her passion is empowering women to build businesses that build more impact and income - without sacrificing what matters most.

Jordan and her husband Pete launched a course to help wedding professionals use Facebook Ads to grow their business and get booked out. With the launch of the course, Jordan was able to fund a 3-month maternity leave after having her first daughter. Thanks to the launch of her course, she was able to take time away and focus on being a mom to her new little one and spending time with her family ... without having to worry about her income during that time.

During this episode, you'll hear:
- Jordan's biggest recommendations for course creators
- the 2-step process she used when launching the course
- the upsell and downsell offers she used to increase overall revenue
- the internal struggle Jordan experienced with showing up in the private Facebook group to support students
- why you should have a clear refund policy in place
- the one main thing Jordan really felt good about with her launch

Links Mentioned:

⭐Download your FREE L.A.U.N.C.H. Method Roadmap

https://oceansmarketing.co/roadmap

🚀Launch Planning Toolkit:

https://oceansmarketing.co/plan

Connect with Jordan:

⭐Website: https://jordanjones.co

⭐Instagram: https://www.instagram.com/jordanjones.co

⭐Find out more about Jordans's 4-week funnel intensive: https://jordanjones.co/funneling-freedom-intensive

Subscribe to the Happy Launching Show:

🎙️Apple iTunes: https://oceansmarketing.co/apple

🎙️Amazon Music: https://oceansmarketing.co/amazonmusic

🎙️Google Podcasts: https://oceansmarketing.co/google

🎙️Spotify: https://oceansmarketing.co/spotify

🎙️Stitcher: https://oceansmarketing.co/stitcher

Connect with Andrea:

💛Website: https://oceansmarketing.co

💛Instagram: https://www.instagram.com/happylaunching

💛Facebook: https://www.facebook.com/oceansmarketing

In this episode, I'm sharing the third step in my signature LAUNCH Method Framework, and that's understanding your numbers and setting your launch goals. Because in order to measure the results of your launch, it's a must to understand your numbers and set goals. 

The LAUNCH Method is my signature framework that is made up of 6 easy steps you need to follow to have an easy, profitable, feel-good launch.

In these first few solo episodes, I'm going over each of the 6 steps of the Launch Method so that you'll have the framework you need to successfully launch your online courses and programs. These episodes are going to be short but filled with actionable information.

During this episode, we'll talk about:

- the minimum conversion rate you can expect for online course purchases
- the simple formula for calculating your expected revenue
- how conversion rates vary by price of offer, type of offer, and how warm or cold your audience is
- the reason I like to set 3 different launch goals
- the 3 different launch goals you should set

Links Mentioned:

⭐Download your FREE L.A.U.N.C.H. Method Roadmap

https://oceansmarketing.co/roadmap

🚀Launch Planning Toolkit:

https://oceansmarketing.co/plan

Subscribe to the Happy Launching Show:

🎙️Apple iTunes: https://oceansmarketing.co/apple

🎙️Amazon Music: https://oceansmarketing.co/amazonmusic

🎙️Google Podcasts: https://oceansmarketing.co/google

🎙️Spotify: https://oceansmarketing.co/spotify

🎙️Stitcher: https://oceansmarketing.co/stitcher

Connect with Andrea:

💛Website: https://oceansmarketing.co

💛Instagram: https://www.instagram.com/happylaunching

💛Facebook: https://www.facebook.com/oceansmarketing

In this episode, I'm talking with James Cummins. He's been an entrepreneur for the last 15 years, is a gym owner with a brick and mortar business, and is a certified Life Coach with a special focus on Coaching Mental Resilience to Men who want to achieve more, especially in business.

He fell in love with the techniques he teaches other men when he experienced them first hand and they literally saved him from burnout, anxiety, and depression at a period when he was pushing really hard to grow his brick and mortar business. Not only did the techniques he learned help him and his business grow to a whole new level, but he also saw improvements in his health and relationships. Those techniques are the foundation of what he teaches every man he coaches.

Although James has been a business owner for many years and is quite savvy when it comes to marketing, he was branching out and starting a new online business, and coaching in the online space was something new for him.

He's actually my client and we worked one-on-one together to plan the launch of his online business and first online coaching program.

During this episode, you'll hear how he started with no audience at all and was able to attract 400 ideal leads in less than one month.

Our conversation together took place toward the beginning of the pandemic, and you'll hear how James feels that because he now has a repeat launch process and the tools and skills that he needs to reach others, he feels empowered as a business owner and has been able to view 2020 as a time of opportunity, as opposed to feeling stuck and powerless.

During this episode, you'll hear how James:
- used a unique strategy to nurture leads by using a free Facebook group in place of a lead magnet
- started out with NO audience or email list and attracted 400 ideal leads in less than 4 weeks
- created a space where he built trust, comradeship, and community that allowed men to open up and be vulnerable
- feels that it's important to have your audience commit to participate in a launch event and have "skin in the game"
- offered a bonus that was super powerful and helped him to easily upsell paying members to the next, higher-level program
- feels that coaches need coaches

Links Mentioned:

⭐Download your FREE L.A.U.N.C.H. Method Roadmap

https://oceansmarketing.co/roadmap

🚀Launch Planning Toolkit:

https://oceansmarketing.co/plan

Connect with :

⭐Website: https://www.thebetterman.net

⭐Instagram: https://www.instagram.com/james_cummins_coaching

⭐Facebook: https://www.facebook.com/jamescumminscoaching

⭐Facebook for James' Gym: https://www.facebook.com/EliteTrainingandNutrition

Subscribe to the Happy Launching Show:

🎙️Apple iTunes: https://oceansmarketing.co/apple

🎙️Amazon Music: https://oceansmarketing.co/amazonmusic

🎙️Google Podcasts: https://oceansmarketing.co/google

🎙️Spotify: https://oceansmarketing.co/spotify

🎙️Stitcher: https://oceansmarketing.co/stitcher

Connect with Andrea:

💛Website: https://oceansmarketing.co

💛Instagram: https://www.instagram.com/happylaunching

💛Facebook: https://www.facebook.com/oceansmarketing

In this episode, I'm sharing the second step in my signature LAUNCH Method Framework, and that's asking your audience what they need help. Because you want to make sure the course or program you're creating and getting ready to launch aligns with your audience and is the end goal or result they're looking to get and actually pay for.

The LAUNCH Method is my signature framework that is made up of 6 easy steps you need to follow to have an easy, profitable, feel-good launch.

In these first few solo episodes, I'm going over each step of the Launch Method so that you'll have the framework you need to successfully launch your online courses and programs. These episodes are going to be short but filled with actionable information.

During this episode, we'll talk about:

- why it's so important to get clear on your audience and your offer before launching
- how to present your offer so that it speaks directly to your ideal customer and highlights the thing they struggle with or want to change/improve and the end result or reward for doing so
- why you shouldn't just create a course or program that you want to create
- reasons that will keep your course from selling
- how to prevalidate your offer and do a little market research

Links Mentioned:

⭐Download your FREE L.A.U.N.C.H. Method Roadmap

https://oceansmarketing.co/roadmap

🚀Launch Planning Toolkit:

https://oceansmarketing.co/plan

Subscribe to the Happy Launching Show:

🎙️Apple iTunes: https://oceansmarketing.co/apple

🎙️Amazon Music: https://oceansmarketing.co/amazonmusic

🎙️Google Podcasts: https://oceansmarketing.co/google

🎙️Spotify: https://oceansmarketing.co/spotify

🎙️Stitcher: https://oceansmarketing.co/stitcher

Connect with Andrea:

💛Website: https://oceansmarketing.co

💛Instagram: https://www.instagram.com/happylaunching

💛Facebook: https://www.facebook.com/oceansmarketing

In this episode, I'm talking with Rebecca Tracey from The Uncaged Life.  She works with new coaches and other solopreneurs on the foundations of their business with things like messaging, finding their niche, market research, creating their packages, and learning how to market what they do.

She's been launching her program, Uncage Your Business, since get this ... 2014!!  

It's a 5-week live program priced at $1697. Her launches typically bring in $150-200k in revenue and she usually welcomes around 100 people into the program each round.

Rebecca usually launches her program twice a year, and her first launch in 2020 coincided right at the beginning of the global coronavirus pandemic. 

She wasn't quite sure if she should go ahead with the launch since there was so much uncertainty at the time, but she decided those who were looking to start their online business needed her at that time more than ever. You'll hear how she ended up having a really successful launch.  

During this episode, you'll hear how Rebecca:
- actually has three different ways to market one program
- brings in sales in between live launching her group program twice a year
- pulled back some and simplified because of the pandemic but still welcomed 91 people into her program
- increased revenue by offering both an upsell and a downsell during her launch
- leverages her time but still serves her audience in a big way

Links Mentioned:

⭐Download your FREE L.A.U.N.C.H. Method Roadmap

https://oceansmarketing.co/roadmap

🚀Launch Planning Toolkit:

https://oceansmarketing.co/plan

Connect with Rebecca:

⭐Website: https://theuncagedlife.com/

⭐Instagram: https://www.instagram.com/rebeccatracey/

⭐Facebook: https://www.facebook.com/TheUncagedLife/

⭐Facebook Group: https://www.facebook.com/groups/UncagedLifers

⭐Find out more about Rebecca's online course: https://theuncagedlife.com/ucyb-optin

Subscribe to the Happy Launching Show:

🎙️Apple iTunes: https://oceansmarketing.co/apple

🎙️Amazon Music: https://oceansmarketing.co/amazonmusic

🎙️Google Podcasts: https://oceansmarketing.co/google

🎙️Spotify: https://oceansmarketing.co/spotify

🎙️Stitcher: https://oceansmarketing.co/stitcher

Connect with Andrea:

💛Website: https://oceansmarketing.co

💛Instagram: https://www.instagram.com/happylaunching

💛Facebook: https://www.facebook.com/oceansmarketing

In this episode, I'm sharing the first step in my signature LAUNCH Method Framework, and that's learning your ideal customer and finding out what their pain points are. Because once you know who your ideal customer is and the things they struggle with, you'll be able to speak to and easily attract those who want to work with you and buy your course or program.

The LAUNCH Method is my signature framework that is made up of 6 easy steps you need to follow to have an easy, profitable, feel-good launch.

In these first few solo episodes, I'm going to be going over each step of the Launch Method so that you'll have the framework you need to successfully launch your online courses and programs. These episodes are going to be short but filled with actionable information.

During this episode, we'll talk about:

- why it's important to hone in and really know your ideal customer
- how to make sure the offer you're creating and getting ready to launch aligns with your audience and is the end goal or result they're looking to get and actually pay for
- why it's so important to get clear on your audience and your offer before launching
- questions and prompts you can use to identify pains, problems, or struggles your audience could have that would lead them to need or want to purchase your course or program
⁣- how you can really speak to your ideal customer in your emails, on your sales page, in your social media posts

Links Mentioned:

⭐Download your FREE L.A.U.N.C.H. Method Roadmap

https://oceansmarketing.co/roadmap

⭐Join our free Facebook group, Happy Launching Hangout

http://happylaunchinggroup.com

Subscribe to the Happy Launching Show:

🎙️Apple iTunes: https://oceansmarketing.co/apple

🎙️Amazon Music: https://oceansmarketing.co/amazonmusic

🎙️Google Podcasts: https://oceansmarketing.co/google

🎙️Spotify: https://oceansmarketing.co/spotify

Connect with Andrea:

💛Website: https://oceansmarketing.co

💛Instagram: https://www.instagram.com/happylaunching

💛Facebook: https://www.facebook.com/oceansmarketing

💛Facebook Group: http://happylaunchinggroup.com

Resources:

🚀Launch Planning Toolkit:

https://oceansmarketing.co/plan

Today I'm talking with Lora Grabow. She is a weight loss counselor and coach. She's worked in the weight loss industry for the last 17 years and her mission is to help people struggling with losing weight and keeping it off discover what's been missing from their weight loss journey.

After coaching and teaching in person for years, she decided to create an online course so that she could get her message out and reach more people to give them the missing piece to their weight loss journey ... really moving from them from "how do I lose weight?" to "why do I eat?"

Lora is actually a client of mine and we worked together to plan the initial strategy for the launch of her course, Foundations in Headwork for Healthy Weight Loss.

Since she was bringing her business online at the same time she was launching her online course, it was amazing to see everything come together ... like a new website, starting and growing an email list, growing a social media following.

During this conversation, you'll hear how Lora had a whopping 24.8% conversion rate with her first online course launch, then did a second launch right on the heels of her first launch with a slightly different strategy that offered a downsell option.

During this episode, you'll hear how Lora:
- used a 5-day challenge and a pop-up Facebook group as her launch strategy
- created an emotional eating quiz to grow her email list and lead people to her launch event
- credits the key thing that converted challenge participants to paying customers
- had a 24.8% conversion rate with 34 people purchasing her course during her first launch
- put the right team around her to bring all the tech and marketing pieces together
- overcame her "stinkin' thinkin'" and limiting beliefs
- celebrated the success of her first launch
- added a downsell option to her second launch

Links Mentioned:

⭐Download your FREE L.A.U.N.C.H. Method Roadmap

https://oceansmarketing.co/roadmap

⭐Join our free Facebook group, Happy Launching Hangout

http://happylaunchinggroup.com

Connect with Lora:

⭐Website: https://www.loragrabow.com

⭐Instagram: https://www.instagram.com/loragrabow

⭐Facebook: https://www.facebook.com/loragrabow

⭐Take Lora's Emotional Eating Quiz: https://www.loragrabow.com/emotional-eating-quiz

⭐Find out more about Lora's online course:

https://www.loragrabow.com/foundations-course

Subscribe to the Happy Launching Show:

🎙️Apple iTunes: https://oceansmarketing.co/apple

🎙️Amazon Music: https://oceansmarketing.co/amazonmusic

🎙️Google Podcasts: https://oceansmarketing.co/google

🎙️Spotify: https://oceansmarketing.co/spotify

Connect with Andrea:

💛Website: https://oceansmarketing.co

💛Instagram: https://www.instagram.com/happylaunching

💛Facebook: https://www.facebook.com/oceansmarketing

💛Facebook Group: http://happylaunchinggroup.com

Resources:

🚀Launch Planning Toolkit:

https://oceansmarketing.co/plan

Welcome to the Happy Launching Show! 

In this episode, I would like to introduce myself and share with you why I decided to start this podcast.

The Happy Launching Show is your go-to source for the latest launch strategies and marketing tips AND your unique blueprint to a successful launch. 

I’m so excited to go on this journey with you each week! 

Now … let’s get you launched so YOU can start creating the life and business you've always dreamed of.

Links Mentioned:

⭐Download your FREE L.A.U.N.C.H. Method Roadmap

https://oceansmarketing.co/roadmap

⭐Join our Free Facebook group, Happy Launching Hangout

http://happylaunchinggroup.com

Connect with Andrea:

💛Website: https://oceansmarketing.co

💛Instagram: https://www.instagram.com/happylaunching

💛Facebook: https://www.facebook.com/oceansmarketing

💛Facebook Group: http://happylaunchinggroup.com

Resources:

🚀Launch Planning Toolkit:

https://oceansmarketing.co/plan