#2: LAUNCH Method | How to Avoid a Flopped Launch by Understanding Your Ideal Customer
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About this listen
In this episode, I'm sharing the first step in my signature LAUNCH Method Framework, and that's learning your ideal customer and finding out what their pain points are. Because once you know who your ideal customer is and the things they struggle with, you'll be able to speak to and easily attract those who want to work with you and buy your course or program.
The LAUNCH Method is my signature framework that is made up of 6 easy steps you need to follow to have an easy, profitable, feel-good launch.
In these first few solo episodes, I'm going to be going over each step of the Launch Method so that you'll have the framework you need to successfully launch your online courses and programs. These episodes are going to be short but filled with actionable information.
During this episode, we'll talk about:
- why it's important to hone in and really know your ideal customer
- how to make sure the offer you're creating and getting ready to launch aligns with your audience and is the end goal or result they're looking to get and actually pay for
- why it's so important to get clear on your audience and your offer before launching
- questions and prompts you can use to identify pains, problems, or struggles your audience could have that would lead them to need or want to purchase your course or program
- how you can really speak to your ideal customer in your emails, on your sales page, in your social media posts
Links Mentioned:
⭐Download your FREE L.A.U.N.C.H. Method Roadmap
https://oceansmarketing.co/roadmap
⭐Join our free Facebook group, Happy Launching Hangout
http://happylaunchinggroup.com
Subscribe to the Happy Launching Show:
🎙️Apple iTunes: https://oceansmarketing.co/apple
🎙️Amazon Music: https://oceansmarketing.co/amazonmusic
🎙️Google Podcasts: https://oceansmarketing.co/google
🎙️Spotify: https://oceansmarketing.co/spotify
Connect with Andrea:
💛Website: https://oceansmarketing.co
💛Instagram: https://www.instagram.com/happylaunching
💛Facebook: https://www.facebook.com/oceansmarketing
💛Facebook Group: http://happylaunchinggroup.com
Resources:
🚀Launch Planning Toolkit:
https://oceansmarketing.co/plan