Today I'm talking with Lora Grabow. She is a weight loss counselor and coach. She's worked in the weight loss industry for the last 17 years and her mission is to help people struggling with losing weight and keeping it off discover what's been missing from their weight loss journey.

After coaching and teaching in person for years, she decided to create an online course so that she could get her message out and reach more people to give them the missing piece to their weight loss journey ... really moving from them from "how do I lose weight?" to "why do I eat?"

Lora is actually a client of mine and we worked together to plan the initial strategy for the launch of her course, Foundations in Headwork for Healthy Weight Loss.

Since she was bringing her business online at the same time she was launching her online course, it was amazing to see everything come together ... like a new website, starting and growing an email list, growing a social media following.

During this conversation, you'll hear how Lora had a whopping 24.8% conversion rate with her first online course launch, then did a second launch right on the heels of her first launch with a slightly different strategy that offered a downsell option.

During this episode, you'll hear how Lora:
- used a 5-day challenge and a pop-up Facebook group as her launch strategy
- created an emotional eating quiz to grow her email list and lead people to her launch event
- credits the key thing that converted challenge participants to paying customers
- had a 24.8% conversion rate with 34 people purchasing her course during her first launch
- put the right team around her to bring all the tech and marketing pieces together
- overcame her "stinkin' thinkin'" and limiting beliefs
- celebrated the success of her first launch
- added a downsell option to her second launch

Links Mentioned:

⭐Download your FREE L.A.U.N.C.H. Method Roadmap

https://oceansmarketing.co/roadmap

⭐Join our free Facebook group, Happy Launching Hangout

http://happylaunchinggroup.com

Connect with Lora:

⭐Website: https://www.loragrabow.com

⭐Instagram: https://www.instagram.com/loragrabow

⭐Facebook: https://www.facebook.com/loragrabow

⭐Take Lora's Emotional Eating Quiz: https://www.loragrabow.com/emotional-eating-quiz

⭐Find out more about Lora's online course:

https://www.loragrabow.com/foundations-course

Subscribe to the Happy Launching Show:

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🎙️Google Podcasts: https://oceansmarketing.co/google

🎙️Spotify: https://oceansmarketing.co/spotify

Connect with Andrea:

💛Website: https://oceansmarketing.co

💛Instagram: https://www.instagram.com/happylaunching

💛Facebook: https://www.facebook.com/oceansmarketing

💛Facebook Group: http://happylaunchinggroup.com

Resources:

🚀Launch Planning Toolkit:

https://oceansmarketing.co/plan