Episodes

  • How Google Ads Audience Exclusion Improves Campaign Efficiency

    How Google Ads Audience Exclusion Improves Campaign Efficiency
    Jul 6 2026
    In this episode, Lucas and Luna explore how Google Ads audience exclusions can save ad spend and improve campaign performance. They break down the difference between observation and targeting, discuss real exclusions like removing converters or existing customers, and share a case study of a B2B SaaS company that cut cost per lead by 28% by excluding irrelevant audiences. Listeners will learn practical exclusion layers for brand, competitor, and retargeting campaigns, and how to use audience exclusions alongside negative keywords for maximum efficiency. Specific numbers and actionable tips included. #GoogleAds #AudienceExclusion #PPCStrategy #CampaignEfficiency #AdSpendOptimization #B2BSaaS #CostPerLead #Retargeting #BrandAwareness #CompetitorAds #Marketing #DigitalMarketing #PaidSearch #Ads #FexingoBusiness #BusinessPodcast #MarketingPodcast #PPCTips Keep every episode free: buymeacoffee.com/fexingo
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    8 mins
  • How Google Ads Shopping Campaigns Prioritize Product Offers

    How Google Ads Shopping Campaigns Prioritize Product Offers
    Jul 6 2026
    Episode 96 of The Google Ads Podcast breaks down how Google Ads Shopping campaigns prioritize which product offers to show when multiple merchants sell the same item. Lucas and Luna explain the three main ranking signals — price, product data quality, and seller ratings — using a real-world example of two electronics retailers competing on the same Bluetooth speaker. They walk through how Google's algorithm weighs landing page experience, shipping speed, and return policies, and share actionable tips for improving Shopping ad rank without lowering prices. This episode is perfect for e-commerce marketers looking to optimize their Merchant Center feeds and outperform competitors in Google Shopping results. #GoogleAds #ShoppingCampaigns #PPC #Ecommerce #ProductOffers #MerchantCenter #AdRank #SellerRatings #DataQuality #FeedOptimization #BluetoothSpeaker #PriceCompetition #LandingPageExperience #ShippingSpeed #ReturnPolicy #MarketingPodcast #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    8 mins
  • How Google Ads Broad Match Keywords Work in 2026

    How Google Ads Broad Match Keywords Work in 2026
    Jul 5 2026
    Episode 95 of The Google Ads Podcast dives into broad match keywords in 2026. Lucas and Luna break down how Google's machine learning has transformed broad match from a budget drain into a precision tool, using a real mid-sized retailer's campaign as a case study. They explore the shift from phrase match dominance, the role of negative keywords, and why small advertisers should test broad match with smart bidding. Specific numbers: a 34% increase in conversions and 18% lower CPA after switching from modified broad match. Practical tips for campaign structure and audience signals included. #GoogleAds #PPC #BroadMatch #KeywordMatchTypes #SmartBidding #MachineLearning #PaidSearch #DigitalMarketing #PPCStrategy #NegativeKeywords #CampaignOptimization #ConversionTracking #AdRank #QualityScore #SearchAds #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo
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    8 mins
  • How Google Ads Similar Audiences Work in 2026

    How Google Ads Similar Audiences Work in 2026
    Jul 5 2026
    In this episode of The Google Ads Podcast, Lucas and Luna dive into how Google Ads Similar Audiences can expand your reach without sacrificing relevance. They break down how the algorithm identifies high-propensity users based on your existing customer segments, the impact of stricter privacy regulations on this feature in 2026, and practical tips for integrating Similar Audiences into your search and Performance Max campaigns. With real-world examples from e-commerce and B2B, they discuss when to use Similar Audiences vs. custom intent or in-market audiences, and how to avoid audience fatigue. If you're looking to scale your PPC campaigns with smarter targeting, this episode is for you. #GoogleAds #PPC #SimilarAudiences #AudienceTargeting #DigitalMarketing #PaidSearch #PerformanceMax #CustomerMatch #PrivacyFirst #MarketingStrategy #AdPlatforms #DataDriven #SearchAds #DisplayAds #FexingoBusiness #BusinessPodcast #MarketingPodcast #PPCTips Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
  • How Google Ads Demographic Bid Adjustments Work in 2026

    How Google Ads Demographic Bid Adjustments Work in 2026
    Jul 4 2026
    In this episode, Lucas and Luna break down Google Ads demographic bid adjustments — how age, gender, parental status, and household income modifiers can reshape your PPC campaigns. Using a concrete example of a home services company, they explain why demographic data is often noisy, how to test adjustments without blowing your budget, and the surprising insight that broad negative adjustments can backfire. They also discuss the impact of Google's 2026 privacy changes on demographic targeting accuracy, and when to layer demographic adjustments on top of Smart Bidding versus manual bids. Perfect for marketers who want to squeeze more efficiency from their Google Ads spend without over-optimizing on thin data. #GoogleAds #PPC #DemographicBidAdjustments #PaidSearch #Marketing #DigitalMarketing #SmartBidding #AdTargeting #BidStrategy #HomeServicesMarketing #AdEfficiency #PrivacyChanges #AudienceTargeting #FexingoBusiness #BusinessPodcast #MarketingPodcast #PPCStrategy #GoogleAds2026 Keep every episode free: buymeacoffee.com/fexingo
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    11 mins
  • How Google Ads Ad Strength Scores Impact Auction Performance

    How Google Ads Ad Strength Scores Impact Auction Performance
    Jul 4 2026
    Lucas and Luna dive into Google Ads' Ad Strength metric, exploring how it actually affects auction performance beyond the account-level score. They break down a real example from a mid-market e-commerce client that saw a 28% higher click-through rate on ads rated 'Excellent' compared to 'Poor,' after controlling for keyword match type and landing page. The hosts discuss why Ad Strength isn't a direct Quality Score lever but correlates with better creative variety, higher expected click-through rates, and ultimately lower cost per conversion. They also touch on the August 2025 update that changed how Google weights responsive search ad combinations. A practical episode for PPC managers wondering whether to obsess over that little bar or ignore it. #GoogleAds #AdStrength #ResponsiveSearchAds #PPCStrategy #QualityScore #AuctionPerformance #ClickThroughRate #CreativeOptimization #PaidSearch #DigitalMarketing #AdRank #MachineLearning #ECommerceMarketing #SEM #ConversionOptimization #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo
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    7 mins
  • How Google Ads Placement Exclusions Protect Brand Safety in 2026

    How Google Ads Placement Exclusions Protect Brand Safety in 2026
    Jul 3 2026
    Lucas and Luna dive deep into Google Ads placement exclusions, a critical but often overlooked tool for brand safety in programmatic advertising. They explore why exclusion lists matter more than ever in 2026, how to build them using Google's sensitive category exclusions and placement negative keywords, and a real-world case study where a retailer avoided a PR disaster by proactively excluding low-quality news sites. The hosts also discuss the limits of automation in brand safety and why manual curation still matters. Plus, a brief reflection on keeping the podcast ad-free and listener-supported. #PPC #GoogleAds #BrandSafety #PlacementExclusions #ProgrammaticAdvertising #DigitalMarketing #AdTech #NegativeKeywords #SensitiveCategories #Marketing #BusinessPodcast #FexingoBusiness #LucasAndLuna #DisplayNetwork #YouTubeAds #RetailMarketing #PPCStrategy #AdPlacement Keep every episode free: buymeacoffee.com/fexingo
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    10 mins
  • How Google Ads Negative Keywords Save Your Budget

    How Google Ads Negative Keywords Save Your Budget
    Jul 3 2026
    Episode 90 of The Google Ads Podcast with Fexingo dives deep into negative keywords – the unsung heroes of PPC efficiency. Lucas and Luna break down a real case study: a mid-sized e-commerce brand that reduced wasted spend by 34% in six weeks by carefully building a negative keyword list. They explain how match types work for negatives (phrase vs. exact), how to mine search term reports for irrelevant queries, and why many advertisers still neglect this basic but powerful tactic. The hosts also touch on the difference between campaign-level and account-level negative lists, and share a practical tip to avoid blocking your own branded terms. If you run Google Ads and hate burning budget on clicks that will never convert, this episode is for you. #NegativeKeywords #GoogleAds #PPC #PaidSearch #AdSpendOptimization #SearchTermReport #MatchTypes #CampaignManagement #EcommercePPC #BudgetEfficiency #AdWordsTips #Marketing #DigitalMarketing #PaidAdvertising #FexingoBusiness #BusinessPodcast #LucasAndLuna #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo
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    5 mins