How Google Ads Negative Keywords Save Your Budget

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How Google Ads Negative Keywords Save Your Budget

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Episode 90 of The Google Ads Podcast with Fexingo dives deep into negative keywords – the unsung heroes of PPC efficiency. Lucas and Luna break down a real case study: a mid-sized e-commerce brand that reduced wasted spend by 34% in six weeks by carefully building a negative keyword list. They explain how match types work for negatives (phrase vs. exact), how to mine search term reports for irrelevant queries, and why many advertisers still neglect this basic but powerful tactic. The hosts also touch on the difference between campaign-level and account-level negative lists, and share a practical tip to avoid blocking your own branded terms. If you run Google Ads and hate burning budget on clicks that will never convert, this episode is for you. #NegativeKeywords #GoogleAds #PPC #PaidSearch #AdSpendOptimization #SearchTermReport #MatchTypes #CampaignManagement #EcommercePPC #BudgetEfficiency #AdWordsTips #Marketing #DigitalMarketing #PaidAdvertising #FexingoBusiness #BusinessPodcast #LucasAndLuna #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo

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