The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy cover art

The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy

The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy

By: Fexingo
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Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a compounding asset — where every bid adjustment and ad copy test either strengthens or erodes your account's long-term efficiency. No generic tips. No 'hacks.' Just the unglamorous, repeatable work of making Google Ads deliver on its promise. What would it take for your last campaign to have been 30% more efficient? #GoogleAds #PPCStrategy #SearchAds #DisplayAds #PayPerClick #PaidSearch #AdWords #CampaignOptimization #BidManagement #QualityScore #ConversionRate #ROAS #DigitalMarketing #SEM #Marketing #FexingoBusiness #BusinessPodcast #Business Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economics
Episodes
  • How Google Ads Audience Exclusion Improves Campaign Efficiency

    How Google Ads Audience Exclusion Improves Campaign Efficiency
    Jul 6 2026
    In this episode, Lucas and Luna explore how Google Ads audience exclusions can save ad spend and improve campaign performance. They break down the difference between observation and targeting, discuss real exclusions like removing converters or existing customers, and share a case study of a B2B SaaS company that cut cost per lead by 28% by excluding irrelevant audiences. Listeners will learn practical exclusion layers for brand, competitor, and retargeting campaigns, and how to use audience exclusions alongside negative keywords for maximum efficiency. Specific numbers and actionable tips included. #GoogleAds #AudienceExclusion #PPCStrategy #CampaignEfficiency #AdSpendOptimization #B2BSaaS #CostPerLead #Retargeting #BrandAwareness #CompetitorAds #Marketing #DigitalMarketing #PaidSearch #Ads #FexingoBusiness #BusinessPodcast #MarketingPodcast #PPCTips Keep every episode free: buymeacoffee.com/fexingo
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    8 mins
  • How Google Ads Shopping Campaigns Prioritize Product Offers

    How Google Ads Shopping Campaigns Prioritize Product Offers
    Jul 6 2026
    Episode 96 of The Google Ads Podcast breaks down how Google Ads Shopping campaigns prioritize which product offers to show when multiple merchants sell the same item. Lucas and Luna explain the three main ranking signals — price, product data quality, and seller ratings — using a real-world example of two electronics retailers competing on the same Bluetooth speaker. They walk through how Google's algorithm weighs landing page experience, shipping speed, and return policies, and share actionable tips for improving Shopping ad rank without lowering prices. This episode is perfect for e-commerce marketers looking to optimize their Merchant Center feeds and outperform competitors in Google Shopping results. #GoogleAds #ShoppingCampaigns #PPC #Ecommerce #ProductOffers #MerchantCenter #AdRank #SellerRatings #DataQuality #FeedOptimization #BluetoothSpeaker #PriceCompetition #LandingPageExperience #ShippingSpeed #ReturnPolicy #MarketingPodcast #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    8 mins
  • How Google Ads Broad Match Keywords Work in 2026

    How Google Ads Broad Match Keywords Work in 2026
    Jul 5 2026
    Episode 95 of The Google Ads Podcast dives into broad match keywords in 2026. Lucas and Luna break down how Google's machine learning has transformed broad match from a budget drain into a precision tool, using a real mid-sized retailer's campaign as a case study. They explore the shift from phrase match dominance, the role of negative keywords, and why small advertisers should test broad match with smart bidding. Specific numbers: a 34% increase in conversions and 18% lower CPA after switching from modified broad match. Practical tips for campaign structure and audience signals included. #GoogleAds #PPC #BroadMatch #KeywordMatchTypes #SmartBidding #MachineLearning #PaidSearch #DigitalMarketing #PPCStrategy #NegativeKeywords #CampaignOptimization #ConversionTracking #AdRank #QualityScore #SearchAds #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo
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    8 mins
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