Matt Print has been coaching for 15 years. He came into fitness sideways, through a breakup and a Zumba class at the back of a studio, then a second breakup that got him lifting properly. He lost four stone and kept it off without obsessive tracking or rigid rules, which shaped everything about how he coaches now.

In this episode Matt and Keegan get into what actually draws gay men to coaching, what keeps them stuck, and why the fear of letting your coach down is one of the most destructive patterns in a coaching relationship. Matt is honest about his own journey, including the part where he used to wear "you don't look gay" as a badge of honour and now sees it for exactly what it was.

What's covered:

• Why community, specifically gay community, matters more than most gay men will admit
• The perfectionism trap: why clients go quiet exactly when they should be leaning in
• Engineering your environment so consistency isn't a willpower battle
• What's different about coaching gay men, and why having straight coaches in the mix matters too
• The old belief that no longer fits the evidence, and what to do when you notice the gap

Find and connect with Keegan and the GMC Community:

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Email: keegan@gmanscoaching.com

Click here to subscribe to Keegan's weekly newsletter

For more behind the scenes content about Keegan and GMC, watch him on YouTube

When Dan first contacted Keegan in 2020, he was a senior leader at a school eating Greggs 27 days out of 31, drinking way too much, and wondering if he wanted to be here at all. Six years later he's 10 stone lighter, runs marathons, has rebuilt his career around his life rather than the other way round, and has just completed prep for a photo shoot weeks before he turns 40!

In this episode Dan and Keegan walk through the process of the rebuild. Not just the highlight reel. The bit where Dan had to learn that 30 seconds of running was a starting point, that 'plan your week' was a foreign concept, and that the small stuff (water, sleep, getting up on the first alarm) was what changed everything. They also talk about what hasn't gone away: the self-talk, the stress, the days that aren't full of rainbows.

What's covered:

• Why 'I can do hard things' is the belief everything else gets built on
• The low-hanging fruit Dan started with, and why crash plans never stick
• Work pressure, boundaries, and the slow move from people-pleasing to saying no
• The voice that still tells Dan he's not enough, and what he does with it now
• Why success leaves clues, and how to use that when motivation isn't there

Find and connect with Keegan and the GMC Community:

Instagram

GMC Instagram

Email: keegan@gmanscoaching.com

Click here to subscribe to Keegan's weekly newsletter

For more behind the scenes content about Keegan and GMC, watch him on YouTube

Keegan's recording this one from the car, driving back from LA, fresh off a GMC weekend that included photoshoots, high rope climbs at UCLA, and conversations he's thinking about on the way home.

The big one: why so many people feel like nothing they do actually matters. Not just in life generally, but in their own life. Their own body. Their own future. And how that feeling doesn't come from nowhere. It's fed to us constantly, by algorithms, by the news, by the general atmosphere of the world right now.

Ross came into GMC hating mirrors. Hated having his photo taken. Felt completely stuck in a job that was grinding him down. This weekend he did a photoshoot in California. Keegan uses his story to make a point he feels strongly about: GMC didn't do that. Ross did. That distinction matters more than it sounds.

He also gets into what coaching actually is and what it isn't. Why being nice and being supportive are not the same thing. Why there's no programme on earth that works for everyone the same way. And why he will argue until he's blue in the face that nobody is too far gone to change.

You can out more about Gay Man's Coaching and find Keegan here:

Instagram: https://www.instagram.com/keeganhirst

GMC Instagram: https://www.instagram.com/gaymanscoaching

Email: keegan@gmanscoaching.com

Website: gaymanscoaching.com

Subscribe to newsletter: https://gaymanscoaching.com/subscribe/

YouTube: https://youtube.com/@thekeeganhirst