Keegan's recording this one from the car, driving back from LA, fresh off a GMC weekend that included photoshoots, high rope climbs at UCLA, and conversations he's thinking about on the way home.

The big one: why so many people feel like nothing they do actually matters. Not just in life generally, but in their own life. Their own body. Their own future. And how that feeling doesn't come from nowhere. It's fed to us constantly, by algorithms, by the news, by the general atmosphere of the world right now.

Ross came into GMC hating mirrors. Hated having his photo taken. Felt completely stuck in a job that was grinding him down. This weekend he did a photoshoot in California. Keegan uses his story to make a point he feels strongly about: GMC didn't do that. Ross did. That distinction matters more than it sounds.

He also gets into what coaching actually is and what it isn't. Why being nice and being supportive are not the same thing. Why there's no programme on earth that works for everyone the same way. And why he will argue until he's blue in the face that nobody is too far gone to change.

You can out more about Gay Man's Coaching and find Keegan here:

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Email: keegan@gmanscoaching.com

Website: gaymanscoaching.com

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