Matt Print has been coaching for 15 years. He came into fitness sideways, through a breakup and a Zumba class at the back of a studio, then a second breakup that got him lifting properly. He lost four stone and kept it off without obsessive tracking or rigid rules, which shaped everything about how he coaches now.

In this episode Matt and Keegan get into what actually draws gay men to coaching, what keeps them stuck, and why the fear of letting your coach down is one of the most destructive patterns in a coaching relationship. Matt is honest about his own journey, including the part where he used to wear "you don't look gay" as a badge of honour and now sees it for exactly what it was.

What's covered:

• Why community, specifically gay community, matters more than most gay men will admit
• The perfectionism trap: why clients go quiet exactly when they should be leaning in
• Engineering your environment so consistency isn't a willpower battle
• What's different about coaching gay men, and why having straight coaches in the mix matters too
• The old belief that no longer fits the evidence, and what to do when you notice the gap

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Email: keegan@gmanscoaching.com

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