Dr Grant is the Founder and CEO of Scared So What Ltd where he helps B2B businesses with 1000+ employees who struggle with change management to equip their people with the ability to manage personal change, allowing organizational transformation to succeed.In this episode, you'll learn:→ Why leading with yourself rather than your products is crucial for personal brand success→ How to discover your true personal brand by letting customers tell you how they see you→ Why understanding personal change management is the missing link in successful business transformationConnect With Dr Grant:Website: https://www.drgrant.comLinkedIn: https://www.linkedin.com/in/grantvanulbrich/Instagram: https://instagram.com/ScaredsowhatYouTube: https://www.youtube.com/@scaredsowhatTIMESTAMPS0:00 Introduction0:37 The missing piece in change management2:08 Why doctors need doctors (and brands need outside perspective)5:29 The realization: You are not your company11:18 Finding your North Star as a multi-passionate entrepreneur15:10 The danger of getting lost in whiteboards and AI20:58 The lost art of real human conversation26:38 One book that changed his business outlook31:18 The quote that guides his approach to change34:19 The #1 most important skill for building your brand

Karen is the CEO and Chief Storyteller at Eber Leadership Group where she helps corporations and individuals who struggle with creating clear, memorable communications to leverage the science of communication for brain-friendly messages that inform, influence, and inspire.In this episode, you'll learn:→ Why focusing on your audience's problems is more effective than sharing your origin story→ How to wake up your audience's "lazy brain" and capture attention in your content→ Why Simon Sinek's "Start with Why" philosophy might be holding back your personal brandCONNECT WITH KARENWebsite: [www.kareneber.com](http://www.kareneber.com)LinkedIn: https://www.linkedin.com/in/kareneber/Instagram: https://www.instagram.com/kareneber1YouTube: https://www.youtube.com/c/KarenEberTIMESTAMPS00:00 Introduction00:30 Why client problems trump origin stories03:29 Using metaphors to activate brain memory05:19 How storytelling provides context for data06:29 Why humans aren't "hardwired" for stories07:49 How to get the brain out of "lazy mode"11:29 Creating hooks that make audiences care12:59 Why "Start with Why" is bad advice for personal brands16:09 No such thing as a "good" or "bad" story19:19 The best tool for personal brands: Loom Software20:49 Three reasons stories fail to engage

Phil Simon is the author, Notion geek, and advisor at Phil Simon | Racket Publishing where he helps professionals who struggle with complex projects and organization to streamline their workflow and complete high-quality books.In this episode, you'll learn:→ How to use Notion as a powerful tool for organizing your personal brand and business systems→ Why embracing a multi-passionate approach can make your personal brand more resilient→ How to effectively translate technical concepts into easy-to-understand content for your audienceCONNECT WITH PHILWebsite: http://www.philsimon.com/LinkedIn: https://www.linkedin.com/in/thephilsimon/YouTube: https://www.youtube.com/watch?list=PL2CXnIKVkgkV41JW-buQMH4rLTriJVqVV&v=5X1FMvi_fpUTIMESTAMPS00:00 Introduction to Personal Brand Blueprint01:19 What is Notion and how Phil uses it03:50 Using Notion to streamline book writing with Racket Hub06:38 Phil's unconventional personal brand journey09:37 Career mistakes and learning from them12:35 Translating technical knowledge into accessible content17:21 The best book for growing your personal brand21:56 Why Notion is the essential tool for personal brands25:12 LinkedIn vs other social platforms for personal branding31:01 If starting from scratch: focusing on fewer areas

Stan Phelps is the Keynote Speaker at Stan Phelps Speaks where he helps companies and professionals who struggle with standing out in crowded markets to differentiate themselves through embracing their uniqueness and creating memorable experiences.

In this episode, you'll learn:

→ The 8 different ways to make your personal brand stand out from the competition

→ Why minimizing what you do can sometimes be more effective than adding more

→ How to leverage your natural uniqueness instead of copying industry leaders

→ The importance of consistency and providing both insight and inspiration in your content

Connect With Stan

Website: https://stanphelps.com/

LinkedIn: https://www.linkedin.com/in/stanphelps/

Instagram: https://www.instagram.com/stanphelpsspeaks

YouTube: https://www.youtube.com/c/stanphelps

TIMESTAMPS

0:00 Introduction to Stan Phelps

2:50 Stan's journey from in-person to virtual keynote speaking

6:20 The critical importance of video quality for your personal brand

7:50 Stan's speaking topics and expertise

9:50 Why it's so hard to stand out in your market

12:00 The animal framework for differentiation strategies

16:40 How to avoid blending in with competitors

21:00 The Give and Take approach to personal branding

23:30 Ranking the most important personal brand assets

25:40 Why public speaking rates an "11" for personal brand growth

27:40 What to prioritize first when building your personal brand

Follow @PersonalBrandBlueprint for personal branding strategies

#personalbrand #personalbranding #brand #brandstrategies #brandgrowth #business #entrepreneurship

Michael Buckbee is the co-founder of Knowatoa where he helps professionals and companies who struggle with managing their online presence and AI-driven reputation to establish a positive and authoritative digital footprint.

In this episode, you’ll learn:

→ How AI is changing online personal branding and search visibility

→ Strategies to influence AI-generated search results with your content

→ Practical steps to build an educational and authentic online presence

Check out Knowatoa: https://knowatoa.com/

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TIMESTAMPS

00:00 - The importance of an online presence in the AI era 02:00 - How AI evaluates your personal and company brand online 05:00 - Personal online reputation management challenges 07:30 - Overcoming social media hesitation with educational content 10:00 - What Noah Toa does and how it started 13:00 - How AI search is fracturing and evolving 15:00 - Helping AI understand your personal brand and services 18:00 - Best content channels to influence AI search results 21:00 - AI as a modern search assistant and browser integration 23:00 - Using data-driven campaigns to grow personal brand authority 27:30 - Qualifying leads through thoughtful content marketing 28:30 - Why you should care about how AI perceives your personal brand 29:50 - Where to learn more and track your online AI presence

Anthony "Tas" Tasgal is the Trainer, Author, and Speaker at POV Marketing and Research Ltd where he helps marketers and personal brand builders who struggle with bland, ineffective messaging to create captivating stories that connect emotionally and persuade audiences.In this episode, you’ll learn:→ How storytelling powerfully enhances personal branding → Techniques from Greek and Roman marketing lessons to boost persuasion → The critical role of empathy and emotion in marketing and sales narratives ✦✦✦CONNECT WITH ANTHONY "TAS"📸 Instagram: https://www.instagram.com/tastasgal 💼 LinkedIn: https://www.linkedin.com/in/tastasgal/ ✦✦✦CONNECT WITH DAVE 🌐 Website: DavePolykoff.com 📹 YouTube: youtube.com/@davepolykoff 💼 LinkedIn: linkedin.com/in/dave-polykoff/ 📸 Instagram: instagram.com/davepolykoff 🎵 TikTok: tiktok.com/@davepolykoff 👤 Facebook: facebook.com/davidpolykoff 🐦 X/Twitter: x.com/DavePoly ✦✦✦TIMESTAMPS 00:00 - Introduction: Importance of Storytelling in Personal Branding 01:10 - Anthony's Journey from Classics to Marketing and Storytelling 04:30 - Why Storytelling Matters More Than Spreadsheets in Business 08:00 - How to Weave Storytelling into Marketing and Sales Processes 10:00 - The Metaphor of the Thread in Storytelling and Brand Messaging 14:00 - Emotional Connection and Empathy in Storytelling 16:20 - Marketing Lessons from Ancient Greeks and Romans 19:10 - Applying Cicero’s Persuasion Principles: Inform, Delight, and Move 22:30 - Ethos, Logos, and Pathos: Building Credibility and Emotional Appeal 25:50 - Challenges of Differentiating Personal Brands Today 28:10 - Creating Long-Lasting Content Versus Short-Form Content 30:20 - Attention Spam Concept: Avoiding Audience Disengagement 31:00 - Final Key Takeaway and How to Connect with Anthony Tasgal

Liz is the Managing Partner at Hinge where she helps professional services firms who struggle with marketing intangible expertise to achieve smart, profitable growth through data-driven branding strategies.In this episode, you’ll learn:→ Why investing in your personal brand is essential for growth → How to leverage original research to create high-impact thought leadership → What it means to become a visible expert and why it matters✦✦✦TIMESTAMPS 00:00 - Why Personal Branding Matters with Liz Harr 02:00 - Understanding Hinge’s Role in Professional Services Marketing 05:30 - The Importance of Audience and Platform Focus 08:15 - Liz’s Untraditional Path to Marketing and Analytics 11:00 - The Annual High Growth Study and Data-Driven Marketing 15:30 - The Power of Original Research for Standout Content 19:00 - How to Repurpose Research for Multi-Channel Impact 22:30 - Identifying the Right Research Topics for Your Audience 26:00 - Defining the Visible Expert and Its Role in Growth 30:45 - Translating Technical Expertise into Engaging Content 34:50 - Building a Personal Brand through Active LinkedIn Engagement 38:00 - The Balance of Digital and In-Person Networking 41:00 - Key Takeaway: Educate and Resonate, Don’t Just Sell 43:30 - Where to Find More from Liz and Hinge Marketing

Rachel is the Owner of Bolt From The Blue Copywriting where she helps entrepreneurs and personal brands who struggle with persuasive copywriting and clear messaging to attract and convert their ideal clients with authentic and impactful words.

In this episode, you’ll learn:

→ The key differences between everyday writing and persuasive copywriting

→ How to use empathy and novelty to create hooks that capture attention

→ Practical strategies to refine your bio and website for personal brand impact

📝 Get your next 30 days of content at: https://Zenpost.com

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CONNECT WITH RACHEL

🌐 Website: https://www.boltfromthebluecopywriting.com/

📸 Instagram: https://www.instagram.com/boltfromthebluecopywriting

💼 LinkedIn: https://www.linkedin.com/in/rachelallenwrites/

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CONNECT WITH DAVE

🌐 Website: DavePolykoff.com

📹 YouTube: youtube.com/@davepolykoff

💼 LinkedIn: linkedin.com/in/dave-polykoff/

📸 Instagram: instagram.com/davepolykoff

🎵 TikTok: tiktok.com/@davepolykoff

👤 Facebook: facebook.com/davidpolykoff

🐦 X/Twitter: x.com/DavePoly

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TIMESTAMPS

00:00 - Introduction to Rachel Allen and Bolt From The Blue Copywriting

01:10 - Difference Between Content Writing and Copywriting

03:00 - Rachel’s Journey Into Copywriting

04:00 - Common Copywriting Mistakes to Avoid

06:05 - Why You’re “Spam Until You Prove Otherwise”

07:30 - Crafting Hooks That Use Novelty and Empathy

09:00 - How to Discover Empathy Points in Your Audience

10:00 - Key Places to Apply Copywriting in Your Personal Brand

12:00 - Balancing Personality and Persuasion in Copy

14:00 - Rachel’s Approach to Her Own Personal Brand

15:30 - Using Newsletters and Podcasts to Build Your Brand

17:40 - Creative and Unusual Marketing Ideas to Try

19:00 - One Crucial Takeaway: Fix Your Bio Now

19:20 - How to Connect with Rachel Allen Online