Dr Grant is the Founder and CEO of Scared So What Ltd where he helps B2B businesses with 1000+ employees who struggle with change management to equip their people with the ability to manage personal change, allowing organizational transformation to succeed.In this episode, you'll learn:→ Why leading with yourself rather than your products is crucial for personal brand success→ How to discover your true personal brand by letting customers tell you how they see you→ Why understanding personal change management is the missing link in successful business transformationConnect With Dr Grant:Website: https://www.drgrant.comLinkedIn: https://www.linkedin.com/in/grantvanulbrich/Instagram: https://instagram.com/ScaredsowhatYouTube: https://www.youtube.com/@scaredsowhatTIMESTAMPS0:00 Introduction0:37 The missing piece in change management2:08 Why doctors need doctors (and brands need outside perspective)5:29 The realization: You are not your company11:18 Finding your North Star as a multi-passionate entrepreneur15:10 The danger of getting lost in whiteboards and AI20:58 The lost art of real human conversation26:38 One book that changed his business outlook31:18 The quote that guides his approach to change34:19 The #1 most important skill for building your brand

Karen is the CEO and Chief Storyteller at Eber Leadership Group where she helps corporations and individuals who struggle with creating clear, memorable communications to leverage the science of communication for brain-friendly messages that inform, influence, and inspire.In this episode, you'll learn:→ Why focusing on your audience's problems is more effective than sharing your origin story→ How to wake up your audience's "lazy brain" and capture attention in your content→ Why Simon Sinek's "Start with Why" philosophy might be holding back your personal brandCONNECT WITH KARENWebsite: [www.kareneber.com](http://www.kareneber.com)LinkedIn: https://www.linkedin.com/in/kareneber/Instagram: https://www.instagram.com/kareneber1YouTube: https://www.youtube.com/c/KarenEberTIMESTAMPS00:00 Introduction00:30 Why client problems trump origin stories03:29 Using metaphors to activate brain memory05:19 How storytelling provides context for data06:29 Why humans aren't "hardwired" for stories07:49 How to get the brain out of "lazy mode"11:29 Creating hooks that make audiences care12:59 Why "Start with Why" is bad advice for personal brands16:09 No such thing as a "good" or "bad" story19:19 The best tool for personal brands: Loom Software20:49 Three reasons stories fail to engage

Phil Simon is the author, Notion geek, and advisor at Phil Simon | Racket Publishing where he helps professionals who struggle with complex projects and organization to streamline their workflow and complete high-quality books.In this episode, you'll learn:→ How to use Notion as a powerful tool for organizing your personal brand and business systems→ Why embracing a multi-passionate approach can make your personal brand more resilient→ How to effectively translate technical concepts into easy-to-understand content for your audienceCONNECT WITH PHILWebsite: http://www.philsimon.com/LinkedIn: https://www.linkedin.com/in/thephilsimon/YouTube: https://www.youtube.com/watch?list=PL2CXnIKVkgkV41JW-buQMH4rLTriJVqVV&v=5X1FMvi_fpUTIMESTAMPS00:00 Introduction to Personal Brand Blueprint01:19 What is Notion and how Phil uses it03:50 Using Notion to streamline book writing with Racket Hub06:38 Phil's unconventional personal brand journey09:37 Career mistakes and learning from them12:35 Translating technical knowledge into accessible content17:21 The best book for growing your personal brand21:56 Why Notion is the essential tool for personal brands25:12 LinkedIn vs other social platforms for personal branding31:01 If starting from scratch: focusing on fewer areas