Rachel is the Owner of Bolt From The Blue Copywriting where she helps entrepreneurs and personal brands who struggle with persuasive copywriting and clear messaging to attract and convert their ideal clients with authentic and impactful words.

In this episode, you’ll learn:

→ The key differences between everyday writing and persuasive copywriting

→ How to use empathy and novelty to create hooks that capture attention

→ Practical strategies to refine your bio and website for personal brand impact

📝 Get your next 30 days of content at: https://Zenpost.com

✦✦✦

CONNECT WITH RACHEL

🌐 Website: https://www.boltfromthebluecopywriting.com/

📸 Instagram: https://www.instagram.com/boltfromthebluecopywriting

💼 LinkedIn: https://www.linkedin.com/in/rachelallenwrites/

✦✦✦

CONNECT WITH DAVE

🌐 Website: DavePolykoff.com

📹 YouTube: youtube.com/@davepolykoff

💼 LinkedIn: linkedin.com/in/dave-polykoff/

📸 Instagram: instagram.com/davepolykoff

🎵 TikTok: tiktok.com/@davepolykoff

👤 Facebook: facebook.com/davidpolykoff

🐦 X/Twitter: x.com/DavePoly

✦✦✦

TIMESTAMPS

00:00 - Introduction to Rachel Allen and Bolt From The Blue Copywriting

01:10 - Difference Between Content Writing and Copywriting

03:00 - Rachel’s Journey Into Copywriting

04:00 - Common Copywriting Mistakes to Avoid

06:05 - Why You’re “Spam Until You Prove Otherwise”

07:30 - Crafting Hooks That Use Novelty and Empathy

09:00 - How to Discover Empathy Points in Your Audience

10:00 - Key Places to Apply Copywriting in Your Personal Brand

12:00 - Balancing Personality and Persuasion in Copy

14:00 - Rachel’s Approach to Her Own Personal Brand

15:30 - Using Newsletters and Podcasts to Build Your Brand

17:40 - Creative and Unusual Marketing Ideas to Try

19:00 - One Crucial Takeaway: Fix Your Bio Now

19:20 - How to Connect with Rachel Allen Online