The summer camp spreadsheet. The INSET day gap. The colour coded calendar nobody else in the house understands.

If you know, you know.

Kathryn Hatcher is the founder of Camply — a platform helping busy parents find, plan and coordinate summer camps and school break childcare without the overwhelm.

She spent 15 years in consulting and leading complex high stakes projects. Now she is applying that same lens to the problem she was living every single day as a working mother of two.

But this conversation goes much deeper than camp logistics.

We talk about matrescence — the identity shift that comes with becoming a mother and how it quietly reorients everything you once believed about your life, your work and what actually matters.

And about what happens when that shift pushes you toward something more purpose driven. Something that feels aligned with who you are becoming rather than who you were before.

In this episode:
→ The invisible mental load of summer camp and school holiday planning — and what it is really costing working mothers
→ Matrescence and the identity shift motherhood triggers whether you are ready for it or not
→ How becoming a mother changed what Kathryn believed about money, success and what a good life looks like
→ Why purpose driven work hits differently once you have children

For the mother who has achieved everything she was supposed to and is quietly wondering if she is allowed to want something different.

If I met myself at a party I think I would want to sit down and have a conversation. And I think I would walk away thinking — wow, that person is really something.

For someone who spent years being insecure, this is major.

This episode is about self acceptance. The kind that holds both things at once — knowing you are a work in progress and still liking the person you are right now.

I talk about the practical things that built my confidence.

And I talk about what sits underneath all of that. Keeping my own word to myself. Doing hard things. Sitting in uncomfortable seasons. The faith that has carried me. And ultimately learning that I do not need to be perfect to be valued.

In this episode:
→ The difference between self acceptance and perfection — you can hold both at the same time
→ The practical things that built my baseline confidence
→ What actually got me here
→ What self acceptance gives you in your work, your parenting and your ambition

I am a work in progress. I am also enough.

Both things are true. And getting to that place has been the most worthwhile journey of my life.

Why is it always mum who knows what day non-uniform day is?

Therese is the founder of Hey Ladybird — an AI powered app that turns school emails, WhatsApp messages and permission slips into an organised family calendar.

She built it because she was living the problem every single day.

In this episode we talk about the mental load and the invisible labour that falls disproportionately on mothers — from being the default school contact even in two parent households, to the way women's bandwidth quietly gets consumed by unpaid family admin instead of career growth.

In this episode:
→ The story behind Hey Ladybird and how it actually works
→ Why mums become the default parent for school and childcare admin even when that was never the plan
→ What the mental load is really costing women's careers
→ Founder lessons from building parenting tech and raising millions for charity
→ How to reframe criticism and use a backhanded compliment as fuel

For the mother who is holding all the information in her head right now and wondering why it always seems to be her.

Pre-mum me wore heels a lot because I tied a significant part of how I felt about myself to how dressed up I was.

Motherhood changed that. First out of necessity then out of choice.

Jumpsuits, trainers, and somewhere across 3 to 5 years of motherhood the casual dressing stopped feeling like a compromise and started feeling like exactly enough.

But there is more to it than just the clothes.

In this episode:
→ The jumpsuit era — optimising to get out of the house with two small children and how that accidentally started everything
→ Why living in a social media vacuum has been one of the most quietly powerful things for my confidence
→ What happens when you stop comparing and start actually liking yourself
→ Why confidence that is not dependent on what you are wearing is a different kind of confidence entirely
→ What I want my daughter to observe — it is good to look your best, but do not lose yourself in the process

It started out of necessity and somewhere in between I found a version of confidence I did not know I was missing.

Not every lesson that shapes you as a mother happens after you become one.

This episode is my top six experiences from before motherhood that I now recognise as the foundations of the mother I am today.

→ Solo travel
→ Quitting my job and navigating a career pivot
→ Solitude
→ Losing my mum at 9
→ Frugality with money

→ Heartbreak

Motherhood blows everything wide open. The rules change. The priorities shift. And suddenly you are back to basics in a way you never expected.

But you are not starting from scratch. You are anchored by everything you quietly lived before they arrived.

That is why these six experiences matter to me.

My daughter asked to go inside a woman's house I had just finished a professional shoot at. My immediate instinct was absolutely not. That is odd and a bit much.

She got really upset. And knowing my daughter, really upset has only one destination. So I knocked on the door and asked. The woman said yes.

My daughter asked without knowing that asking can be scary. No history of rejection. No internal calculation of whether it was reasonable. Just the ask.

I have that history. And I am asking anyway.

In this episode:
→ Why children ask without fear — and what we lose when we stop doing the same
→ The difference between asking without evidence and asking despite it
→ Jia Jiang's rejection theory and what deliberately seeking no teaches you about the ask
→ What my children's unlimited asking has done to my own inhibitions

For the woman who has talked herself out of the ask before she has even opened her mouth.

This one might change that. 💛

She walked into the Dragons Den at 9 months pregnant.

She walked out with £50,000. Her son arrived a week later.

Olivia is the co-founder of Cubbi — the UK's first discount platform for new and expecting parents.

But this episode is not just about the Den moment. It is about everything that came before it and the conviction that carried them through when nothing else could.

In this episode:
→ Pitching Dragons Den at 9 months pregnant — the decision, the room and what happened next
→ What it actually cost to build Cubbi before anyone was watching
→ The sister dynamic — building something this significant with someone you trust
→ The free coffee that got a new mother out of the house for the first time all week
→ What motherhood gave her as a founder that she could not have had otherwise
→ Starting before you are ready and why conviction matters more than timing

For the mother who is paying attention to the threads quietly coming together in her own life.

Sometimes the timing that looks wrong is exactly right.

When I was dating I was filtering for career ambition and drive above almost everything else.

Nobody told me that the game changes completely when you have children.

Because it turns out that what actually determines how you show up as a mother — whether you can work, build something, stay fit, stay sane — is not your own ability. It is your capacity. And capacity is shaped mainly by the support around you.

For me that support comes in the form of my mother in law. As someone who lost my own mum young, that village is not just helpful. It carries me.

And it made me think about everything I was not filtering for when I was dating. His parents. His level of kindness on a bad day. Whether he could hold the children independently and fully. Whether your parenting styles would complement each other over the long run.

Nobody tells you to look for that. But maybe they should.

In this episode:
→ Why it is not ability that determines what mothers can achieve — it is capacity
→ What I was filtering for when dating versus what actually matters when you have kids
→ The village, the in laws and why their support changes everything
→ Why parenting styles that complement each other matter more than shared interests

And honestly? I did not plan any of this. I just happened to fall into the right village.