Episodes

  • Fall Startup Hits Different When You're Prepared | Percy Barr

    Fall Startup Hits Different When You're Prepared | Percy Barr
    May 20 2026
    GROWTH PILLAR: Leadership & Ops WHO THIS IS FOR: SMB owners / Solopreneurs / Coaches / Service-based entrepreneurs managing seasonal revenue WHAT THEY'LL GAIN: Practical strategies for summer cash flow, forward-planning frameworks, pipeline mindset shifts, and seasonal business ops that actually hold up. Most entrepreneurs don't lose the fall — they lose it in June. That's the real message from this East Trade Winds Mastermind session. Host Percy Barr brings together six sharp contributors for an unscripted round-table on one of the most common blind spots in small business: the summer slowdown. It's not just about July and August. It's about what you did — or didn't do — in the months before. Wayne Pratt reminds us that months are meaningless. Seasons are not. Build for fall now, while you still have runway. Tony Gyenis shares how forward-visioning — staying one to two years ahead — turns slow seasons into opportunity windows. His story about acquiring warehouse rollers before he knew he needed them is worth the listen alone. Carl Richards points out that a September podcast launch means work starts now. Sixty to ninety days minimum. Waiting until you're back from the cottage is how January becomes April. Noemi Beres confirms the podcasting world never really stops — and that the best booking windows close faster than most people expect. JoJo LaRiccia brings it back to trust. Show up. Keep moving. Life shows up for the people who do. Bernie Franzgrote ties the room together with a runway metaphor that applies to every entrepreneur planning an event, a launch, or a rebrand: the marketing has to breathe before the moment arrives. Percy anchors the whole session with a simple reframe — this is spring. It's the right time to plant. Topics covered: Summer cash flow gaps and how to plan around themWhy reactive entrepreneurs always scramble in fallForward visioning as a daily operational practiceTech disruptions and the hidden cost of ignoring update noticesPipeline psychology — staying confident when leads thin outThe 60–90 day rule for launches, podcasts, and eventsRe-engaging dormant clients before the slowdown hits Connect with our contributors: Percy Barr — canadagrowthnetwork.com | LinkedInWayne Pratt — freshlybrewedcoaching.com | LinkedInTony Gyenis — lovehigherself.com | LinkedInNoemi Beres — podcastconnections.co | LinkedInJoJo LaRiccia — laricciamedia.com | LinkedInCarl Richards — podcastsolutionsmadesimple.com | LinkedInBernie Franzgrote — Kreativ Insight Consultants This episode is brought to you by: @Hive — Real networking for freelancers and growing teams. Online and in person. Community without the noise.Property Wizard — Gentry Learning — Real estate investing made practical. If building wealth is on your radar, start here. Podcast: tinyurl.com/3psh5bdkVidIQ — The tool behind the Knack 4 Business YouTube channel. Smarter titles, better tags, real growth data. Join East Trade Winds — free, every Tuesday 8–9 AM EST: Register here Join Canada Growth Network — $1 CAD first month, $47 CAD/month after: canadagrowthnetwork.com/ghl Subscribe to the K4B blog:blog.knack4business.com Search all K4B episodes:knack4business.com Want to be a guest on Knack 4 Business? Register here Questions? Reach us: info@kreativinsight.com Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
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    17 mins
  • Guest Strategy That Makes it Happen | Carl Richards

    Guest Strategy That Makes it Happen | Carl Richards
    May 20 2026
    GROWTH PILLAR: Marketing & Branding WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A clear, repeatable framework for showing up to any podcast as the guest worth remembering — one that builds relationships, referrals, and real visibility. Most people treat podcast guesting like a one-time appearance. Carl Richards treats it like a strategy. Carl is the founder of Podcast Solutions Made Simple and a seasoned speech coach who has helped business owners turn guest appearances into genuine growth. At East Trade Winds S3 E035, he laid out seven keys that separate the guests who get booked once from the ones who get invited back, referred, and remembered. What Carl covered: — Know the show before you walk in. Listen to episodes. Understand the tone, the audience, and what the host values. You can't read the room if you haven't studied it. — Clarify your message down to one sentence. Not a chapter. Not a page. One sentence. Great guests know exactly what they want listeners to walk away with. — Bring stories. Data informs. Stories stick. The guests who land the biggest moments are the ones who back every idea with a real experience. — Serve the audience first. The moment you sound like you're there to pitch, you've lost the room. Think of the listener as one person — and talk directly to them. — Be a great conversationalist. The best podcast moments are never scripted. Show up ready to respond, not just ready to deliver. — Respect the host's flow. Let them drive. Speak in sound bites. Your job is to make them look good — and they'll return the favour. — Promote it like it's your show. Ninety percent of guests go quiet the moment the episode drops. Tag the host. Share the clips. Start conversations. That's where the real return lives. This session is for any business owner who wants to use podcast guesting as a legitimate growth tool — not just a checkbox. Connect with Carl Richards: Podcast Solutions Made Simple · LinkedIn · Instagram · Facebook · TikTok This episode is brought to you by: Canada Growth Network — Real connections. Real tools. GoHighLevel CRM bundled in at $47 CAD/month. Start your first month for $1 CAD. East Trade Winds — Free weekly networking every Tuesday 8–9 AM EST. Community first. Sales second. Bring one challenge. Bring one introduction. Web Indexer — Turn your website into a 24/7 client-facing assistant. Smart chatbot. Fast setup. See it live on the Knack 4 Business site. Subscribe to the K4B blog: blog.knack4business.com Search all K4B episodes by topic: knack4business.com Want to be a guest on Knack 4 Business? Register here Questions or collaborations: info@kreativinsight.com Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
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    9 mins
  • When Mistakes Happen: How Top Performers Recover | Mitch Weisburgh

    When Mistakes Happen: How Top Performers Recover | Mitch Weisburgh
    May 6 2026
    GROWTH PILLAR: Leadership & Ops WHO THIS IS FOR: SMB owners / Solopreneurs / Team leaders / Anyone who manages people or serves customers WHAT THEY'LL GAIN: A practical conflict framework, free downloadable toolkits, and the neuroscience behind why we react the way we do — and how to stop. Mitchell Weisburgh solves one specific problem: people don't know what to do when a conversation turns hostile. Mitchell is a mind shifting coach, author of the Mind Shifting series, and a practitioner who has spent years helping individuals and teams break through mental barriers — especially under pressure. In this East Trade Winds session, he walked the room through two free toolkits from his latest book, Mind Shifting: Conflicting — one for customer service conflicts and one for workplace conflicts. The session opened with a hard truth: when we're triggered, our instinct is to defend, fix, or explain. None of those work. The person across from you isn't ready to hear solutions. They need to feel heard first. Mitchell introduced a four-step framework: shift into curiosity, ask questions that build understanding, establish trust, then move toward resolution. He explained the neuroscience behind it — stress hormones take 60 to 90 seconds to flush from the brain, which means pausing isn't weakness. It's strategy. The community shared real examples: a help desk veteran who learned to ask "how would you like me to help you?", a restaurant trainer who reframed complaints as valuable feedback, and a business owner whose vegetable delivery company failed every step of this process. Key topics covered in this session: Why curiosity is the first tool — not solutionsHow tone of voice triggers or calms mirror neuronsCo-regulation: why slowing your voice slows the roomThe difference between a reasonable and unreasonable customer — and what to do with eachPreparing for conflict in advance so your response becomes muscle memoryThe neuroscience of the amygdala, survival brain, and prefrontal cortex in conflict moments Connect with Mitchell Weisburgh:Website | LinkedIn | Blog | Substack | Instagram | Facebook | X | Events Free Toolkits from Mitch: Customer Service Conflicts: https://mindshiftingwithmitch.org/customer_service Workplace Conflicts: https://mindshiftingwithmitch.org/practicals-workingconflicts-871986 Sponsors Canada Growth Network — Full GHL CRM plus a membership community built for growth. $1 CAD your first month. $47/month after. No contract. Web Indexer — The smart chatbot for the K4B site. Search episodes by topic, book meetings, find answers fast. East Trade Winds — Free weekly networking. Tuesdays 8–9 AM EST. Bring one challenge. Make one introduction. Have a question or want to connect? info@kreativinsight.com Join Canada Growth Network and get a full Go High Level account: $1 CAD your first month, $47/month after. No lock-in. Join here Join East Trade Winds free every Tuesday 8–9 AM EST: Register here Subscribe to the podcast on your favourite platform. Subscribe to the K4B blog: blog.knack4business.com Search all K4B episodes: knack4business.com Want to be a guest on K4B? Register here Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
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    21 mins
  • Stuck in Transition? Here's Your Diagnostic Framework | Paula Washington

    Stuck in Transition? Here's Your Diagnostic Framework | Paula Washington
    Apr 29 2026
    GROWTH PILLAR: Leadership & Ops WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders who've outgrown their original business identity WHAT THEY'LL GAIN: A clear diagnostic framework for identifying what's actually blocking growth — identity, strategy, or infrastructure — plus a free tool to find out where you stand right now. Most business owners who feel stuck aren't failing. They're in the mid time — the space between who they've been and who their business now requires them to be. That gap is real. And it's fixable. Paula Washington has spent over 30 years helping leaders and business owners move through that gap. She started her first business after being downsized from corporate, walked into a bank for a loan, and walked out with a contract. That story tells you everything about how she operates. In this East Trade Winds session, Paula breaks down the three places to look when nothing is moving: identity, strategy, and infrastructure. She explains why effort alone doesn't compound — and why the operating system you built five or ten years ago may be the very thing slowing you down today. Key topics covered: The mid time — what it is and why it happens to experienced ownersWhy being pigeonholed in one area of your business keeps you behindThe difference between being busy and building compounding momentumHow to build a business that can grow even when you step backThe Golden Gap Compass — a free diagnostic tool where soul meets strategy and wisdom becomes wealth Paula Washington is a leadership strategist, executive coach, and author. She works with business owners and leaders who are doing everything right but still can't seem to move forward. She helps them identify the real block — then gives them a clear path to grow their leadership, strategy, and systems in alignment. Connect with Paula: Website: paulawashington.comLinkedIn: linkedin.com/in/paulawashington-mbaYouTube: youtube.com/@PaulaWashingtonInstagram: instagram.com/iampaulawashingtonBook a Discovery Call: calendly.com/hello-paulawashington/30minThe Encore Reset Journal: amazon.caThe Encore Playbook: amazon.caFree Golden Gap Compass: bit.ly/GoldenGapCompass This session is brought to you by: Canada Growth Network — Full GHL CRM + membership community. $1 CAD first month. $47/month after. No contract. Real tools. Real introductions.Web Indexer — The smart chatbot on the K4B site. Search episodes by topic, book meetings, find what you need fast.Property Wizard by Gentry Learning — Real estate investing conversations worth your time. Want to talk strategy? Reach us at info@kreativinsight.com Join Canada Growth Network — $1 CAD your first month, $47 CAD/month after. No lock-in. canadagrowthnetwork.com/ghl Subscribe to the podcast on your favourite platform and never miss a session. Subscribe to the K4B blog for written insights after every episode: blog.knack4business.com Search all K4B episodes by topic: knack4business.com Want to be a guest on Knack 4 Business? Register here: tinyurl.com/mcdm3hk6 Join East Trade Winds free — every Tuesday 8–9 AM EST: Register here Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
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    10 mins
  • Consultants Get This Wrong About Their Own Business

    Consultants Get This Wrong About Their Own Business
    Apr 22 2026
    GROWTH PILLAR: Sales & Revenue WHO THIS IS FOR: SMB owners / Solopreneurs / Coaches and consultants / Leaders building systems WHAT THEY'LL GAIN: Six lead generation methods that actually work, a 10% annual growth framework, and a referral strategy that compounds revenue without adding chaos. Most coaches and consultants think they're in the service business. Doug Brown says that's the problem. Doug is the CEO of CEO Sales Strategies and has helped companies ranging from solopreneurs to 9-figure businesses build sales systems that drive real, repeatable results. In this East Trade Winds session, he breaks down the mindset shift that changes everything: you are in the client acquisition business first. Everything else is the delivery mechanism. Doug walks through six lead generation methods every consultant needs, why most people are wasting time on the wrong two or three, and how to measure activity versus actual results. He covers the 10% annual growth rule — a simple framework that creates compound momentum and builds the hockey stick curve most business owners dream about. He also unpacks referral extension: how to turn one happy client into multiple clients, and how to increase transactional value with the same people you already serve. One client story in this session goes from $3,500 a month to a $180,000 engagement — and then to a stream of referrals. That's what client acquisition thinking looks like in practice. Wayne Pratt of Motive8U raises the question of premium pricing — and Doug answers with a personal story that reframes how you think about who your ideal client actually is. Connect with Doug: Website: ceosalesstrategies.comLinkedIn: linkedin.com/in/dougbrown123Podcast: CEO Sales Strategies PodcastFacebook: facebook.com/dougcbrownCEOSSX: x.com/dougcbrown123YouTube: youtube.com/@dougcbrownSpotify: CEO Sales Strategies on Spotify This session is brought to you with support from: Canada Growth Network — a full GHL CRM and membership community built for growing businesses. Try it for $1 CAD your first month, then $47/month. No contract, no lock-in. Web Indexer — the smart chatbot on the Knack 4 Business site. Search episodes by topic, book meetings, and find what you need fast. East Trade Winds — free weekly networking every Tuesday 8–9 AM EST. Bring one challenge, one introduction. Have a question or want to connect? Email us at info@kreativinsight.com Join Canada Growth Network — $1 CAD your first month, $47 CAD/month after. Real tools, real introductions. Subscribe to the podcast on your favourite platform and never miss a session. Subscribe to the K4B blog for weekly insights from every episode. Search all K4B episodes by topic at knack4business.com Want to be a guest on Knack 4 Business? Register here Join East Trade Winds free every Tuesday 8–9 AM EST: Register here Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
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    23 mins
  • The Disaster Your Business Isn't Ready For | ETW with Josh Lamb

    The Disaster Your Business Isn't Ready For | ETW with Josh Lamb
    Apr 15 2026
    GROWTH PILLAR: Cybersecurity & IT WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A clear picture of the IT threats that quietly take businesses down — and the practical steps to protect against them before something goes wrong. Most small businesses don't have an IT disaster plan. They have good intentions and a Friday reminder nobody follows. Josh Lamb, founder of Sterling Grace Technologies, joined East Trade Winds to break down the real threats facing SMBs right now. He covered disaster recovery planning, phishing attacks, password hygiene, and backup strategy — without the tech jargon. This session is practical, direct, and built for business owners who want to protect what they've built. What Josh covered: Why disaster recovery is like car insurance — and why most people skip itThe "waterfall of doom" — a real client story about a flooded server room and how an offsite backup saved the dayHow phishing attacks work and the exact signs to spot a fake emailPassword do's and don'ts — and why a password manager changes everythingThe difference between local backups, cloud backups, and why you probably need bothWhy automating your backup beats relying on memory every single timeThe cost of being offline for 24 hours — and how to cut that recovery window to four hours Josh's team at Sterling Grace Technologies serves Eastern Ontario with proactive, human-centred IT support. Six people. Long-term client relationships. Solutions that scale. Connect with Josh Lamb: Visit Sterling Grace Technologies Connect with Josh on LinkedIn Read the Sterling Grace blog Sterling Grace on Facebook Sterling Grace Technologies on LinkedIn Sponsors + Resources: Join Canada Growth Network — Full GHL CRM + membership community access. First month $1 CAD. Then $47 CAD/month. No contract, no lock-in. Try Web Indexer — The smart chatbot for the Knack 4 Business website. Search episodes faster. Discover related content. Book a meeting. Explore @Hive — Community, collab, and resource space for entrepreneurs. Take the next step: Questions? Reach us at info@kreativinsight.com Join Canada Growth Network — Full GHL CRM + community. $1 CAD first month. $47 CAD/month after. No lock-in. Join East Trade Winds free — Tuesdays 8–9 AM EST Subscribe to the podcast on your favourite platform. Subscribe to the K4B blog — Episode recaps and business insights delivered to your inbox. Search K4B episodes by topic — Press the ? on the K4B website and search by topic. Register as a K4B guest — Want to be a guest on Knack 4 Business? Register on the K4B website and tell us your story. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
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    21 mins
  • Build Your Revenue Engine Before Your Competitors Do | East Trade Winds

    Build Your Revenue Engine Before Your Competitors Do | East Trade Winds
    Mar 31 2026
    GROWTH PILLAR: Sales & Revenue WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A clear picture of what a fractional CRO actually does, how to build a repeatable sales process, and why your ideal customer profile matters more than your product. Most small businesses don't have a sales problem. They have a system problem. Robin Ayoub, founder of N49 Networks and a fractional Chief Revenue Officer with 30 years of global revenue leadership, joined East Trade Winds to lay out exactly why growing businesses stall — and how to fix it without hiring a $200,000 VP of Sales. Robin built companies from under a million to over $100 million in revenue. He's scaled sales teams across Canada and internationally, launched new markets from scratch, and now brings that same firepower to SMBs on a fractional basis. He's not a consultant who hands you a report. He diagnoses, designs, deploys, and scales — and then builds something that holds up after he leaves. Key topics covered: Why you've outgrown what got you here — and what to do nextWhat a fractional CRO actually does versus a full-time VP of SalesHow to build a repeatable, predictable sales pipelineDefining your ideal customer profile (ICP) — and why "everyone" is the wrong answerThe three-legged stool: product, market, connectorHow to detect whether your team members are built for salesThe diagnose → design → deploy → scale frameworkReal case studies: $0 to $35M, $800K to $29M, $29M to $110M Connect with Robin: Visit N49 Networks | Connect with Robin on LinkedIn | Read Robin's blog Hosts: Bernie Franzgrote | Wayne Pratt | Percy Barr Sponsors: Join Canada Growth Network — Full GHL CRM + membership community access. First month $1 CAD. Then $47 CAD/month. No contract, no lock-in. Try Web Indexer — The smart chatbot for the Knack 4 Business website. Find episodes faster, discover related content, and book a meeting. Explore @Hive — Community, collab, and resource space for entrepreneurs. Join us free every Tuesday 8–9 AM EST: Register for East Trade Winds Have a question or want to connect? Email us: info@kreativinsight.com Join Canada Growth Network — Full GHL CRM + membership community. $1 CAD first month. $47 CAD/month after. No lock-in. Subscribe to the K4B blog — Episode recaps and business insights delivered to your inbox. Search K4B episodes by topic — Press the ? on the K4B website and search by topic. Register as a K4B guest — Have a story worth sharing? Tell us about it. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
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    20 mins
  • Stop Paying for SaaS When You Can Build This Instead

    Stop Paying for SaaS When You Can Build This Instead
    Mar 25 2026
    GROWTH PILLAR: AI & Automation WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A clear look at how custom AI tools work in real businesses — plus a practical framework for auditing your tech stack and cutting what you don't need. Most businesses are paying for tools they don't fully use. Marcus Gaughan built platforms to fix that. Marcus is the founder of MindsOnFire — a firm that helps ambitious companies replace scattered SaaS subscriptions with unified, custom-built AI systems. At this East Trade Winds session, he pulled back the curtain on what that actually looks like. He walked through a trades company platform that replaced $28,000 CAD per year in SaaS costs. He showed a C-suite AI tool that gives solopreneurs access to a Chief Marketing Officer intelligence app, an AI practice maturity advisor, and an app rationalization engine — all for as little as $20–40 a month. He talked about lead scraping that identified 2,920 targeted companies in days. And he broke down the real cost of AI token usage — and why most platforms are overcharging. The core message is simple. You don't need more software. You need smarter systems. Key topics covered: Custom app builds vs. off-the-shelf SaaS platformsThe C-suite AI suite: CMO intelligence, app rationalization, AI practice maturityHow MindsOnFire replaced Jobber for a multi-division trades companyReal AI token costs — and what you should actually be payingTop-of-funnel to sale automation using lead scraping and scoringHow solopreneurs can access enterprise-grade tools affordablyData sovereignty — keeping your business data off third-party servers Connect with Marcus: Website: mindsonfire.caConnect with Marcus on LinkedInMindsOnFire on LinkedInMindsOnFire on InstagramMindsOnFire on FacebookMindsOnFire BlogTo book a chat with Marcus, reach out directly through his website. This session is brought to you by: Join Canada Growth Network — Full GHL CRM + membership community. $1 CAD first month. $47 CAD/month after. No contract, no lock-in. Try Web Indexer — The smart chatbot for the Knack 4 Business website. Find episodes faster, discover related content, and book a meeting. Explore @Hive — Community, Collab and resource space for entrepreneurs Questions? Reach us at info@kreativinsight.com Join Canada Growth Network — full GHL CRM + community. $1 CAD first month. $47 CAD/month after. No lock-in. Join us free every Tuesday 8–9 AM EST — East Trade Winds networking Subscribe wherever you listen to podcasts. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
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    17 mins