Build Your Revenue Engine Before Your Competitors Do | East Trade Winds cover art

Build Your Revenue Engine Before Your Competitors Do | East Trade Winds

Build Your Revenue Engine Before Your Competitors Do | East Trade Winds

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GROWTH PILLAR: Sales & Revenue WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A clear picture of what a fractional CRO actually does, how to build a repeatable sales process, and why your ideal customer profile matters more than your product. Most small businesses don't have a sales problem. They have a system problem. Robin Ayoub, founder of N49 Networks and a fractional Chief Revenue Officer with 30 years of global revenue leadership, joined East Trade Winds to lay out exactly why growing businesses stall — and how to fix it without hiring a $200,000 VP of Sales. Robin built companies from under a million to over $100 million in revenue. He's scaled sales teams across Canada and internationally, launched new markets from scratch, and now brings that same firepower to SMBs on a fractional basis. He's not a consultant who hands you a report. He diagnoses, designs, deploys, and scales — and then builds something that holds up after he leaves. Key topics covered: Why you've outgrown what got you here — and what to do nextWhat a fractional CRO actually does versus a full-time VP of SalesHow to build a repeatable, predictable sales pipelineDefining your ideal customer profile (ICP) — and why "everyone" is the wrong answerThe three-legged stool: product, market, connectorHow to detect whether your team members are built for salesThe diagnose → design → deploy → scale frameworkReal case studies: $0 to $35M, $800K to $29M, $29M to $110M Connect with Robin: Visit N49 Networks | Connect with Robin on LinkedIn | Read Robin's blog Hosts: Bernie Franzgrote | Wayne Pratt | Percy Barr Sponsors: Join Canada Growth Network — Full GHL CRM + membership community access. First month $1 CAD. Then $47 CAD/month. No contract, no lock-in. Try Web Indexer — The smart chatbot for the Knack 4 Business website. Find episodes faster, discover related content, and book a meeting. Explore @Hive — Community, collab, and resource space for entrepreneurs. Join us free every Tuesday 8–9 AM EST: Register for East Trade Winds Have a question or want to connect? Email us: info@kreativinsight.com Join Canada Growth Network — Full GHL CRM + membership community. $1 CAD first month. $47 CAD/month after. No lock-in. Subscribe to the K4B blog — Episode recaps and business insights delivered to your inbox. Search K4B episodes by topic — Press the ? on the K4B website and search by topic. Register as a K4B guest — Have a story worth sharing? Tell us about it. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
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