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East Trade Winds

East Trade Winds

By: Bernie Franzgrote
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Summary

 Welcome to the Discover Success with East Trade Winds Networking! Looking to start or grow your business? East Trade Winds is your solution for building meaningful connections, sharing contacts, and presenting your ideas to an audience eager to collaborate. Whether you're a solopreneur or leading a company, you'll find a welcoming community ready to support you, exchange ideas, and cheer you on. Our members come from diverse fields—coaching, IT, insurance, podcasting, and more—bringing fresh perspectives and exciting opportunities to the table. Join our weekly meet-ups, both online, where you'll learn from others, form valuable partnerships, and sharpen your presentation skills in a supportive environment. With our easy-to-use app, you can connect with fellow members before and after meetings, ensuring your needs are met with the right solutions. Plus, our YouTube presence helps share your voice and expertise with a broader audience. Step into East Trade Winds, where connections turn into opportunities, and your business goals come to life.2023 - 2026 Economics Leadership Management Management & Leadership
Episodes
  • When Mistakes Happen: How Top Performers Recover | Mitch Weisburgh

    When Mistakes Happen: How Top Performers Recover | Mitch Weisburgh
    May 6 2026
    GROWTH PILLAR: Leadership & Ops WHO THIS IS FOR: SMB owners / Solopreneurs / Team leaders / Anyone who manages people or serves customers WHAT THEY'LL GAIN: A practical conflict framework, free downloadable toolkits, and the neuroscience behind why we react the way we do — and how to stop. Mitchell Weisburgh solves one specific problem: people don't know what to do when a conversation turns hostile. Mitchell is a mind shifting coach, author of the Mind Shifting series, and a practitioner who has spent years helping individuals and teams break through mental barriers — especially under pressure. In this East Trade Winds session, he walked the room through two free toolkits from his latest book, Mind Shifting: Conflicting — one for customer service conflicts and one for workplace conflicts. The session opened with a hard truth: when we're triggered, our instinct is to defend, fix, or explain. None of those work. The person across from you isn't ready to hear solutions. They need to feel heard first. Mitchell introduced a four-step framework: shift into curiosity, ask questions that build understanding, establish trust, then move toward resolution. He explained the neuroscience behind it — stress hormones take 60 to 90 seconds to flush from the brain, which means pausing isn't weakness. It's strategy. The community shared real examples: a help desk veteran who learned to ask "how would you like me to help you?", a restaurant trainer who reframed complaints as valuable feedback, and a business owner whose vegetable delivery company failed every step of this process. Key topics covered in this session: Why curiosity is the first tool — not solutionsHow tone of voice triggers or calms mirror neuronsCo-regulation: why slowing your voice slows the roomThe difference between a reasonable and unreasonable customer — and what to do with eachPreparing for conflict in advance so your response becomes muscle memoryThe neuroscience of the amygdala, survival brain, and prefrontal cortex in conflict moments Connect with Mitchell Weisburgh:Website | LinkedIn | Blog | Substack | Instagram | Facebook | X | Events Free Toolkits from Mitch: Customer Service Conflicts: https://mindshiftingwithmitch.org/customer_service Workplace Conflicts: https://mindshiftingwithmitch.org/practicals-workingconflicts-871986 Sponsors Canada Growth Network — Full GHL CRM plus a membership community built for growth. $1 CAD your first month. $47/month after. No contract. Web Indexer — The smart chatbot for the K4B site. Search episodes by topic, book meetings, find answers fast. East Trade Winds — Free weekly networking. Tuesdays 8–9 AM EST. Bring one challenge. Make one introduction. Have a question or want to connect? info@kreativinsight.com Join Canada Growth Network and get a full Go High Level account: $1 CAD your first month, $47/month after. No lock-in. Join here Join East Trade Winds free every Tuesday 8–9 AM EST: Register here Subscribe to the podcast on your favourite platform. Subscribe to the K4B blog: blog.knack4business.com Search all K4B episodes: knack4business.com Want to be a guest on K4B? Register here Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
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    21 mins
  • Stuck in Transition? Here's Your Diagnostic Framework | Paula Washington

    Stuck in Transition? Here's Your Diagnostic Framework | Paula Washington
    Apr 29 2026
    GROWTH PILLAR: Leadership & Ops WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders who've outgrown their original business identity WHAT THEY'LL GAIN: A clear diagnostic framework for identifying what's actually blocking growth — identity, strategy, or infrastructure — plus a free tool to find out where you stand right now. Most business owners who feel stuck aren't failing. They're in the mid time — the space between who they've been and who their business now requires them to be. That gap is real. And it's fixable. Paula Washington has spent over 30 years helping leaders and business owners move through that gap. She started her first business after being downsized from corporate, walked into a bank for a loan, and walked out with a contract. That story tells you everything about how she operates. In this East Trade Winds session, Paula breaks down the three places to look when nothing is moving: identity, strategy, and infrastructure. She explains why effort alone doesn't compound — and why the operating system you built five or ten years ago may be the very thing slowing you down today. Key topics covered: The mid time — what it is and why it happens to experienced ownersWhy being pigeonholed in one area of your business keeps you behindThe difference between being busy and building compounding momentumHow to build a business that can grow even when you step backThe Golden Gap Compass — a free diagnostic tool where soul meets strategy and wisdom becomes wealth Paula Washington is a leadership strategist, executive coach, and author. She works with business owners and leaders who are doing everything right but still can't seem to move forward. She helps them identify the real block — then gives them a clear path to grow their leadership, strategy, and systems in alignment. Connect with Paula: Website: paulawashington.comLinkedIn: linkedin.com/in/paulawashington-mbaYouTube: youtube.com/@PaulaWashingtonInstagram: instagram.com/iampaulawashingtonBook a Discovery Call: calendly.com/hello-paulawashington/30minThe Encore Reset Journal: amazon.caThe Encore Playbook: amazon.caFree Golden Gap Compass: bit.ly/GoldenGapCompass This session is brought to you by: Canada Growth Network — Full GHL CRM + membership community. $1 CAD first month. $47/month after. No contract. Real tools. Real introductions.Web Indexer — The smart chatbot on the K4B site. Search episodes by topic, book meetings, find what you need fast.Property Wizard by Gentry Learning — Real estate investing conversations worth your time. Want to talk strategy? Reach us at info@kreativinsight.com Join Canada Growth Network — $1 CAD your first month, $47 CAD/month after. No lock-in. canadagrowthnetwork.com/ghl Subscribe to the podcast on your favourite platform and never miss a session. Subscribe to the K4B blog for written insights after every episode: blog.knack4business.com Search all K4B episodes by topic: knack4business.com Want to be a guest on Knack 4 Business? Register here: tinyurl.com/mcdm3hk6 Join East Trade Winds free — every Tuesday 8–9 AM EST: Register here Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
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    10 mins
  • Consultants Get This Wrong About Their Own Business

    Consultants Get This Wrong About Their Own Business
    Apr 22 2026
    GROWTH PILLAR: Sales & Revenue WHO THIS IS FOR: SMB owners / Solopreneurs / Coaches and consultants / Leaders building systems WHAT THEY'LL GAIN: Six lead generation methods that actually work, a 10% annual growth framework, and a referral strategy that compounds revenue without adding chaos. Most coaches and consultants think they're in the service business. Doug Brown says that's the problem. Doug is the CEO of CEO Sales Strategies and has helped companies ranging from solopreneurs to 9-figure businesses build sales systems that drive real, repeatable results. In this East Trade Winds session, he breaks down the mindset shift that changes everything: you are in the client acquisition business first. Everything else is the delivery mechanism. Doug walks through six lead generation methods every consultant needs, why most people are wasting time on the wrong two or three, and how to measure activity versus actual results. He covers the 10% annual growth rule — a simple framework that creates compound momentum and builds the hockey stick curve most business owners dream about. He also unpacks referral extension: how to turn one happy client into multiple clients, and how to increase transactional value with the same people you already serve. One client story in this session goes from $3,500 a month to a $180,000 engagement — and then to a stream of referrals. That's what client acquisition thinking looks like in practice. Wayne Pratt of Motive8U raises the question of premium pricing — and Doug answers with a personal story that reframes how you think about who your ideal client actually is. Connect with Doug: Website: ceosalesstrategies.comLinkedIn: linkedin.com/in/dougbrown123Podcast: CEO Sales Strategies PodcastFacebook: facebook.com/dougcbrownCEOSSX: x.com/dougcbrown123YouTube: youtube.com/@dougcbrownSpotify: CEO Sales Strategies on Spotify This session is brought to you with support from: Canada Growth Network — a full GHL CRM and membership community built for growing businesses. Try it for $1 CAD your first month, then $47/month. No contract, no lock-in. Web Indexer — the smart chatbot on the Knack 4 Business site. Search episodes by topic, book meetings, and find what you need fast. East Trade Winds — free weekly networking every Tuesday 8–9 AM EST. Bring one challenge, one introduction. Have a question or want to connect? Email us at info@kreativinsight.com Join Canada Growth Network — $1 CAD your first month, $47 CAD/month after. Real tools, real introductions. Subscribe to the podcast on your favourite platform and never miss a session. Subscribe to the K4B blog for weekly insights from every episode. Search all K4B episodes by topic at knack4business.com Want to be a guest on Knack 4 Business? Register here Join East Trade Winds free every Tuesday 8–9 AM EST: Register here Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
    Show More Show Less
    23 mins
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