Episodes

  • 318: Adapting To The Changing Landscape of Destination Marketing with Scott Peacock

    318: Adapting To The Changing Landscape of Destination Marketing with Scott Peacock
    May 21 2024
    In this episode of the Destination Marketing Podcast, Adam takes the show on the road to the North Carolina Tourism Conference. He joins Scott Peacock, Director of Marketing at Visit North Carolina, to discuss the evolving landscape of destination marketing. They talk about the recent changes in AI and how destinations need to consider what use case is right for them. They also discuss the difference between influencers and content creators and why the industry is shifting towards the latter.

    “There’s not going to be this one-size-fits-all answer. It’s probably going to be two or three different solutions out there, technology-wise, and it’s really going to be incumbent on us as the DMO marketers to sit down and figure out which path forward is going to be the best option for us. And that’s okay.” -Scott Peacock

    Visit North Carolina

    If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

    The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
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    26 mins
  • 317: If You Don't Build An Audience with Joe Trahan

    317: If You Don't Build An Audience with Joe Trahan
    May 14 2024
    In this episode, Adam Stoker joins Joe Trahan, a Virginia Beach real estate agent who has successfully integrated community-focused destination marketing into his business. Joe discusses his strategy of merging sales and marketing to engage with the audience by producing valuable content, building trust, and creating a sense of community. He shares his experiences with the "Discover Virginia Beach" Facebook group and podcast, which have helped him generate organic leads and establish a reputable online presence. He and Adam also explore why organizations need to become media companies, the power of trust and likability, and the challenges of collaborating with local entities.

    "Why is it that when we start to hear from our marketing department that we need support, or our content needs improvement, we try to just get it done as quickly as possible? How do I expect to compete as a business -- as a destination, by posting generic, sub-par, cheap, and watered-down content?" -Joe Trahan

    Discover Virginia Beach

    If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

    The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
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    38 mins
  • 316: Is This The End of Traveling with Credit Card Rewards?

    316: Is This The End of Traveling with Credit Card Rewards?
    May 7 2024
    In this episode, Richard Hunt, Executive Director of the Electronic Payments Coalition, joins Adam to discuss the potential effects of the Durbin bill on credit card rewards and the tourism industry. Richard highlights his background in politics and banking and the mission of his coalition to maintain a secure and efficient payment system in The United States. He raises concerns about the bill's impact on credit access, rewards, fraud rates, and the lack of evidence for consumer savings. They explore the bill's implications for destination marketing funding and small businesses, urging listeners to take action against it.

    “I was with Elliot [Summey], who’s head of the Charleston airport, and he said most people flying into Charleston stay three nights, and some hundred and fifty thousand people fly into Charleston each year using reward points. Those would go away. A hundred and fifty thousand people may not travel to Charleston, you know the domino effect, but certainly, if reward points were cut, you’re going to see spending go down.” -Richard Hunt

    Hands Off My Rewards

    If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

    The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
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    36 mins
  • 315: 8 AI Tools That Will Level Up Your Destination Marketing with Mike Kaput

    315: 8 AI Tools That Will Level Up Your Destination Marketing with Mike Kaput
    May 3 2024
    In this episode of The Destination Marketing Podcast, Adam and Mike Kaput, chief content officer at Marketing AI Institute, discuss the impact of artificial intelligence on the destination marketing industry. They delve into the latest AI-powered tools that have emerged and share valuable insights into how these tools can be effectively utilized to enhance destination marketing strategies.

    “Leading up to ChatGP has been because machines can help make themselves smarter, but now when we have humans using smarter machines to make both the human and the machine smarter, suddenly we’re off to the races. The people that learn right now how to leverage these tools effectively in their own domain of expertise are going to feel like they’re superhuman.” -Mike Kaput

    Marketing AI Institute

    If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

    The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
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    32 mins
  • 314: How A Solar Eclipse Impacts Tourism with Amir Eylon

    314: How A Solar Eclipse Impacts Tourism with Amir Eylon
    Apr 30 2024
    Amir Eylon, president and CEO of Longwoods International, joins Adam on today’s episode to discuss the travel-related impact of April’s solar eclipse. Amir shares some interesting statistics he collected from American travelers about their travel plans to see the solar eclipse. The conversation then shifts to other insights that Amir is seeing throughout the industry, such as the impact of inflation and changes in traveler mindsets.

    “But I think the biggest learning from this one, which you saw some of it in 2017, but you saw a lot of it this year, is that the community took an event that literally lasts a little over an hour and made it either a full day or a multi-day event and festival...” - Amir Eylon
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    31 mins
  • 313: We Need Your Help: Unveiling “Traveling the Spectrum” with Stuart Butler

    313: We Need Your Help: Unveiling “Traveling the Spectrum” with Stuart Butler
    Apr 23 2024
    Powered by Visit Myrtle Beach, “Traveling the Spectrum” is a docuseries following families with members on the autism spectrum as they take a vacation of a lifetime. On today’s episode, Stuart Butler and Adam invite you to support this docuseries and help it find a platform. They also touch on the importance of a DMO-produced series and how owned media content has a bright future in destination marketing. You’ll also be able to listen to the trailer in the episode and watch the trailer at https://travelingthespectrumshow.com/.

    "We’re changing a lot of lives, for sure, but we’re also, in my opinion, we’re pushing this travel and this destination marketing industry forward at the same time. It’s the work I’m most proud of out of everything I’ve done in my 20 plus year career, it’s phenomenal, and it’s changed me, I’m a different person having watched these six episodes and you will be too.” - Stuart Butler

    If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

    The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
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    23 mins
  • 312: Curating Visitor Experiences in Surrey with Angeline Chew

    312: Curating Visitor Experiences in Surrey with Angeline Chew
    Apr 16 2024
    In this episode, Adam continues his time at Destinations International’s Marketing and Communications Summit, where he sits down with Angeline Chew, executive director at Discover Surrey. Angeline shares why ensuring an optimal visitor experience is critical. She also dives into how DMOs can collaborate with stakeholders to curate these experiences for the traveler.

    “My other thing with destination development is you have to really work within the structure and the capabilities of your partner. You may want them to do something but if they’re not ready, you have to work at their pace. You can lead them and you can work with them and you can partner with them but the thing is, they also have to have the capacity to move things forward.” -Angeline Chew

    Discover Surrey

    If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

    The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
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    14 mins
  • 311: Tackling a Rebrand in Helena, Montana, with Brandon Pendergast

    311: Tackling a Rebrand in Helena, Montana, with Brandon Pendergast
    Apr 12 2024
    In this episode, Adam takes the show to the Destinations International Marketing and Communications Summit, where he sits down with Brandon Pendergast, sales and marketing manager at Visit Helena. Brandon talks about Visit Helena’s rebrand process and how they involved key stakeholders and community members to ensure its success.

    “We communicated to our local stakeholders and invested the time to teach all of our organizations how this brand is not only a tangible document but a tangible vision for growth.” -Brandon Pendergast

    Visit Helena

    If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

    The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
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    15 mins