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Destination Marketing Podcast

By: Relic Agency
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  • Summary

  • The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.
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Episodes
  • 314: How A Solar Eclipse Impacts Tourism with Amir Eylon

    314: How A Solar Eclipse Impacts Tourism with Amir Eylon
    Apr 30 2024
    Amir Eylon, president and CEO of Longwoods International, joins Adam on today’s episode to discuss the travel-related impact of April’s solar eclipse. Amir shares some interesting statistics he collected from American travelers about their travel plans to see the solar eclipse. The conversation then shifts to other insights that Amir is seeing throughout the industry, such as the impact of inflation and changes in traveler mindsets.

    “But I think the biggest learning from this one, which you saw some of it in 2017, but you saw a lot of it this year, is that the community took an event that literally lasts a little over an hour and made it either a full day or a multi-day event and festival...” - Amir Eylon
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    31 mins
  • 313: We Need Your Help: Unveiling “Traveling the Spectrum” with Stuart Butler

    313: We Need Your Help: Unveiling “Traveling the Spectrum” with Stuart Butler
    Apr 23 2024
    Powered by Visit Myrtle Beach, “Traveling the Spectrum” is a docuseries following families with members on the autism spectrum as they take a vacation of a lifetime. On today’s episode, Stuart Butler and Adam invite you to support this docuseries and help it find a platform. They also touch on the importance of a DMO-produced series and how owned media content has a bright future in destination marketing. You’ll also be able to listen to the trailer in the episode and watch the trailer at https://travelingthespectrumshow.com/.

    "We’re changing a lot of lives, for sure, but we’re also, in my opinion, we’re pushing this travel and this destination marketing industry forward at the same time. It’s the work I’m most proud of out of everything I’ve done in my 20 plus year career, it’s phenomenal, and it’s changed me, I’m a different person having watched these six episodes and you will be too.” - Stuart Butler

    If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

    The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
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    23 mins
  • 312: Curating Visitor Experiences in Surrey with Angeline Chew

    312: Curating Visitor Experiences in Surrey with Angeline Chew
    Apr 16 2024
    In this episode, Adam continues his time at Destinations International’s Marketing and Communications Summit, where he sits down with Angeline Chew, executive director at Discover Surrey. Angeline shares why ensuring an optimal visitor experience is critical. She also dives into how DMOs can collaborate with stakeholders to curate these experiences for the traveler.

    “My other thing with destination development is you have to really work within the structure and the capabilities of your partner. You may want them to do something but if they’re not ready, you have to work at their pace. You can lead them and you can work with them and you can partner with them but the thing is, they also have to have the capacity to move things forward.” -Angeline Chew

    Discover Surrey

    If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

    The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
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    14 mins
Marketing Economics Social Sciences Travel Writing & Commentary
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