In this episode of Connected Thinking, we’re joined by Gareth Crew, Social Media & Digital Communications Lead at Canon EMEA. With experience working with some of the world’s most renowned companies, Gareth has driven strategy and innovation across both local & global markets.

We're chatting about:

→ Why Canon has shifted away from a campaign-first mindset
→ Building a consistent brand identity across multiple platforms
→ The future structure of social teams within brands
→ Why creators and storytelling are reshaping “traditional” B2B marketing

Plus, plenty of thoughts on social strategy, audience behaviour and how brands can stay culturally relevant.

Stay tuned for more episodes of Connected Thinking, our series of chats with standout voices from the world of marketing, where we unpack what’s trending, what’s shifting, and what’s coming next...

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In this episode of Connected Thinking, JR, Group Account Director at SEEN Connects, sits down with Rain Reeta Loi, Writer, Music Artist, Founder of Gaysians and multi-award-winning activist.

From building purpose-led communities to campaigning for LGBTQ+ rights in India, Rain brings a unique perspective on culture, representation and the future of brand building.

As brands continue investing in community-led marketing, our conversation explores what genuine community-building looks like, why marginalised groups drive culture, and how brands can create more meaningful, long-term impact through representation.

Stay tuned for more episodes of Connected Thinking, our series of chats with standout voices from the world of marketing, where we unpack what’s trending, what’s shifting, and what’s coming next...

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In this episode of Connected Thinking, Niamh Green, Account Director at SEEN Connects, sits down with Tom Fenwick-Smith, Senior Conceptual Creative & Strategy Social Lead at VodafoneThree.

With a career spanning film, digital and social, Tom brings a unique perspective on how storytelling, culture and technology intersect. After helping make Three the most engaged telecoms brand on UK social, Tom has been pivotal to the VodafoneThree merger and building their social strategy.

As the creator economy continues to grow rapidly, this conversation explores why audiences are increasingly seeking connection and how brands can respond through more culturally relevant, social-first strategies.

Together, they discuss:
→ Why audiences are craving human connection
→ What a good creator brief looks like
→ The power of sharing relatable stories
→ How brands can move beyond ads to create engaging content

Stay tuned for more episodes of Connected Thinking, our series of chats with standout voices from the world of marketing, where we unpack what’s trending, what’s shifting, and what’s coming next...

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Tom Fenwick-Smith: https://www.linkedin.com/in/tomfenwicksmith/

Niamh Green: https://www.linkedin.com/in/niamh-green-925704125/

In this episode of Connected Thinking, Liv Kerr, our Account Director, sits down with Michael Edelmann, Chief Marketing Officer at 111SKIN. With experience spanning Gucci, Vogue, Balenciaga and The Business of Fashion, Michael brings a wealth of insight into what it takes to build a luxury brand.

Loved by celebrities & beauty artists globally, 111SKIN goes beyond products, expanding its brand universe across wellness, fashion and culture. In this conversation, they chat about:

→ Building a brand that balances exclusivity and attainability
→ Expanding community through experiences and education
→ Choosing the right strategies to elevate brand perception
→ Measuring ROI on physical activations and pop ups
...and lots more!

Stay tuned for more episodes of Connected Thinking, our series of chats with standout voices from the world of marketing, where we unpack what’s trending, what’s shifting, and what’s coming next...

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In this episode of Connected Thinking, Nhoon Ahmed-McGowan, our Senior Social Media Manager, sits down with Nicole Pilkington, Global Head of eCommerce at Barilla Group. Leading the digital strategy across 15+ markets, Nicole has driven online growth, shopper experience and performance across global retail platforms.

With eCommerce expected to drive 50-60% of FMCG growth over the next three years, our episode dives into:

• Turning creator storytelling into eComm conversion
• Building a global brand voice that still feels local
• Breaking down the silos between social and eComm teams

Stay tuned for more episodes of Connected Thinking, our series of chats with standout voices from the world of marketing, where we unpack what’s trending, what’s shifting, and what’s coming next...

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In this episode of Connected Thinking, Shannon Farmer, our Senior Campaign Manager, sits down with Toni Ehrnreich, Head of Marketing at BOL Foods - a plant-powered food brand on a mission to create tasty, nutritious meals without compromise.

With over seven years’ experience in FMCG challenger brands, Toni has played a key role in shifting BOL Foods from a product-first approach to a more aspirational, lifestyle-led way of marketing.

Together they chat about:

• Why virality shouldn't be your only measure of success
• The role of community management in safeguarding your brand
• How to build an impactful B2C LinkedIn strategy
• Why the comments section is the biggest goldmine for challenger brands

Stay tuned for more episodes of Connected Thinking, our series of chats with standout voices from the world of marketing, where we unpack what’s trending, what’s shifting, and what’s coming next...

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In this episode of Connected Thinking, Lisa Bent, our Group HR Director, sits down with Richie Brave, a journalist, presenter, and host of BBC Radio 1Xtra Talks.

Richie has built a powerful voice that champions Black British Caribbean identity and amplifies underrepresented voices both on and off air.

Together they chat about:

• How brands can move beyond performative inclusion
• How influence bridges the gap between communities
• Reframing imposter syndrome as a response to societal structures

... and much more!

"As people with influence, we have a duty to bridge the gap between culture and audiences to help people make informed decisions."

Stay tuned for more episodes of Connected Thinking, our series of chats with standout voices from the world of marketing, where we unpack what’s trending, what’s shifting, and what’s coming next...

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In this episode of Connected Thinking, Sarah Jardine, our Senior Strategist, sits down with Lucie Macleod, Founder and CEO of Hair Syrup, the viral haircare brand that’s gone from TikTok sensation to being stocked in Boots, Urban Outfitters and Beauty Bay.

Since launching in 2019, Lucie has built one of the UK’s fastest-growing beauty businesses with a focus on all-natural, cruelty-free products and a community-first approach that’s redefining how brands grow on social.

From their recent Ariana Grande community activation to her unforgettable Dragon’s Den pitch, Lucie opens up about turning viral hype into scalable growth and the realities of being a founder-led business.

Stay tuned for more episodes of Connected Thinking, our series of chats with standout voices from the world of marketing, where we unpack what’s trending, what’s shifting, and what’s coming next...

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