In this episode of Connected Thinking, we’re joined by Gareth Crew, Social Media & Digital Communications Lead at Canon EMEA. With experience working with some of the world’s most renowned companies, Gareth has driven strategy and innovation across both local & global markets.

We're chatting about:

→ Why Canon has shifted away from a campaign-first mindset
→ Building a consistent brand identity across multiple platforms
→ The future structure of social teams within brands
→ Why creators and storytelling are reshaping “traditional” B2B marketing

Plus, plenty of thoughts on social strategy, audience behaviour and how brands can stay culturally relevant.

Stay tuned for more episodes of Connected Thinking, our series of chats with standout voices from the world of marketing, where we unpack what’s trending, what’s shifting, and what’s coming next...

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In this episode of Connected Thinking, JR, Group Account Director at SEEN Connects, sits down with Rain Reeta Loi, Writer, Music Artist, Founder of Gaysians and multi-award-winning activist.

From building purpose-led communities to campaigning for LGBTQ+ rights in India, Rain brings a unique perspective on culture, representation and the future of brand building.

As brands continue investing in community-led marketing, our conversation explores what genuine community-building looks like, why marginalised groups drive culture, and how brands can create more meaningful, long-term impact through representation.

Stay tuned for more episodes of Connected Thinking, our series of chats with standout voices from the world of marketing, where we unpack what’s trending, what’s shifting, and what’s coming next...

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In this episode of Connected Thinking, Niamh Green, Account Director at SEEN Connects, sits down with Tom Fenwick-Smith, Senior Conceptual Creative & Strategy Social Lead at VodafoneThree.

With a career spanning film, digital and social, Tom brings a unique perspective on how storytelling, culture and technology intersect. After helping make Three the most engaged telecoms brand on UK social, Tom has been pivotal to the VodafoneThree merger and building their social strategy.

As the creator economy continues to grow rapidly, this conversation explores why audiences are increasingly seeking connection and how brands can respond through more culturally relevant, social-first strategies.

Together, they discuss:
→ Why audiences are craving human connection
→ What a good creator brief looks like
→ The power of sharing relatable stories
→ How brands can move beyond ads to create engaging content

Stay tuned for more episodes of Connected Thinking, our series of chats with standout voices from the world of marketing, where we unpack what’s trending, what’s shifting, and what’s coming next...

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Tom Fenwick-Smith: https://www.linkedin.com/in/tomfenwicksmith/

Niamh Green: https://www.linkedin.com/in/niamh-green-925704125/