In this episode of Behind the Posts, Liam and Tess from Hustle Up Social introduce themselves and discuss the importance of consistency in social media for business growth. They explore the reasons why many businesses quit social media early, emphasising the need for realistic goals and the difference between motivation and discipline. The conversation highlights the myth of overnight success and the significance of building momentum through consistent efforts in content creation.

Takeaways

- Consistency is crucial for success on social media.
- Many businesses quit social media due to unrealistic expectations.
- Setting realistic goals helps prevent burnout.
- Discipline is more important than motivation in achieving long-term goals.
- Overnight success in social media is a myth; it requires consistent effort.
- Building momentum takes time but is essential for growth.
- Even average skills can yield great results with consistency.
- Creating a realistic content calendar is key to staying consistent.
- The habit of posting regularly develops over time.
- It's common for business owners to prioritize client work over their own social media.

Want to see what we’re building behind the scenes?

Website
https://www.hussellup.co.uk

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Facebook. https://www.facebook.com/hussellupsocial

LinkedIn. https://www.linkedin.com/in/liam-hussell-086713311/

TikTok. https://www.tiktok.com/@hussellupsocial

Youtube. https://www.youtube.com/@Hussellupsocial

We’re Liam and Tess. Business partners, life partners, and parents. We run The Hussell Family and Hussell Up Marketing.

On this podcast, we’ll take you through our journey and, along the way, hopefully teach you a thing or two about social media and marketing.

So why did we decide to start a podcast, or even the agency in the first place?

Every day, we see polished feeds, perfect launches, and overnight “success” stories. What you don’t see is the messy thinking, the wrong turns, the awkward conversations, and the things that actually happen behind the content.

This podcast exists to talk about that part.

In this first episode, we explain why we started Behind The Posts, what pushed us to hit record, and what we felt was missing from the marketing and business conversations online.

We talk about running a growing agency, learning in public, making calls that don’t always work, and why showing the process matters just as much as showing the result.

If you run a business, work in marketing, or you’re trying to build something without pretending you’ve got it all figured out, this podcast is for you.

Welcome to Behind The Posts.