In this episode of Behind the Posts, Liam and Tess from Hustle Up Social introduce themselves and discuss the importance of consistency in social media for business growth. They explore the reasons why many businesses quit social media early, emphasising the need for realistic goals and the difference between motivation and discipline. The conversation highlights the myth of overnight success and the significance of building momentum through consistent efforts in content creation.

Takeaways

- Consistency is crucial for success on social media.
- Many businesses quit social media due to unrealistic expectations.
- Setting realistic goals helps prevent burnout.
- Discipline is more important than motivation in achieving long-term goals.
- Overnight success in social media is a myth; it requires consistent effort.
- Building momentum takes time but is essential for growth.
- Even average skills can yield great results with consistency.
- Creating a realistic content calendar is key to staying consistent.
- The habit of posting regularly develops over time.
- It's common for business owners to prioritize client work over their own social media.

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