Episodes

  • Pricing in Aviation Marketing – Quality, Flexibility and Value

    Pricing in Aviation Marketing – Quality, Flexibility and Value
    May 5 2024
    "How do you price aviation marketing services?" Pricing for complex, custom services is balancing act. Here's our philosophy - we balance three factors - quality, flexibility, and value. 0:00 - Delving into the three factors we consider when determining pricing for aviation marketing services. 0:39 - Quality is key! [...]
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    8 mins
  • Book Club Discussion – The Referral Engine by John Jantsch

    Book Club Discussion – The Referral Engine by John Jantsch
    Apr 28 2024
    John and I, together with copywriter Stella Bouldin, explored "The Referral Engine" by John Jantsch, a pivotal read that delves into creating and sustaining a referral-based business strategy. As aviation marketing professionals, we found the book's principles incredibly relevant, especially the emphasis on using case studies and effective storytelling to fuel referrals. We also [...]
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    36 mins
  • Flight Path to Profit: Elevating Aviation Sales with Strategic KPIs

    Flight Path to Profit: Elevating Aviation Sales with Strategic KPIs
    Apr 7 2024
    In our final installment of a four-part series at ABCI, John and I explore the crucial role that Key Performance Indicators (KPIs) and accurate measurements play in steering aviation and aerospace businesses towards success. I've always believed in the power of precision, much like the clarity an instrument rating brings to a pilot navigating [...]
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    8 mins
  • Book Club Discussion – The Ultimate Jet Guide By Tom Lelyo

    Book Club Discussion – The Ultimate Jet Guide By Tom Lelyo
    Mar 31 2024
    Join hosts Paula and John Williams, author and youth pastor-turned broker Tom Lelyo; Michael Duke, the innovative mind behind DBT Aero; Annamarie Buonocore, editor of InFlight USA and broker with USA Aircraft Brokers; and Roman Sapelkin, an experienced aircraft maintenance technician and entrepreneur. This conversation explores the multifaceted world of aviation through the lens [...]
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    3 mins
  • Recruiting & Retention – How Aviation Companies Can Provide Education and Career Development

    Recruiting & Retention – How Aviation Companies Can Provide Education and Career Development
    Mar 23 2024
    So, we typically do marketing to sell aviation products and services. But in the last two years, we've also been engaged to help companies find and retain great employees. Here's what we've learned. A lot of turnover happens because people feel like they aren't properly trained, supported and engaged. And many great future employees [...]
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    6 mins
  • Book Club Discussion – The Revenue Acceleration Playbook

    Book Club Discussion – The Revenue Acceleration Playbook
    Mar 10 2024
    This discussion ventured into an enlightening discussion on "The Revenue Acceleration Playbook" by Brent Keltner. The book proposes an innovative approach to integrating sales, marketing, and customer success to streamline the buyer’s journey and enhance revenue growth. Here’s a snapshot of our engaging conversation. Beyond Departmental Silos John initiated the discussion by highlighting the [...]
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    23 mins
  • Sales and Marketing Teams in Large Organizations – Engagement is Key

    Sales and Marketing Teams in Large Organizations – Engagement is Key
    Feb 26 2024
    In the vast expanse of large organizations, especially within the dynamic realms of sales and marketing, the essence of team cooperation cannot be overstated. The synergy of well-coordinated teams fuels not just productivity but also cultivates an environment brimming with innovation and commitment. However, the path to achieving seamless team collaboration is often littered [...]
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    11 mins
  • Services for Aviation CEOs Signature Keynotes, Executive Digital Coaching, and Ghostwriting!

    Services for Aviation CEOs Signature Keynotes, Executive Digital Coaching, and Ghostwriting!
    Feb 12 2024
    We understand big companies. And we understand CEOs! It's a challenge to be responsible for EVERYTHING you do internally, and still have time to be a public advocate for your company's products and causes. You're far to busy to be famous. And yet some level of public advocacy is SUCH an advantage to your [...]
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    11 mins