• Book Club Discussion – The Referral Engine by John Jantsch

  • Apr 28 2024
  • Length: 36 mins
  • Podcast
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Book Club Discussion – The Referral Engine by John Jantsch

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  • Summary

  • John and I, together with copywriter Stella Bouldin, explored "The Referral Engine" by John Jantsch, a pivotal read that delves into creating and sustaining a referral-based business strategy. As aviation marketing professionals, we found the book's principles incredibly relevant, especially the emphasis on using case studies and effective storytelling to fuel referrals. We also [...]
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Marketing Economics
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