Every sports marketer knows that if you love the fan, you'll win the game.
Believe it or not, behind every roar of the crowd there's a contract, a media deal or a marketing call.
Australian sport is a $50 billion industry. How do competitions, brands and athletes get a slice of that pie?
Brigette McGuire has spent over twenty years inside the sporting world, from grassroots clubs to global brands and broadcast deals.
In this new series Brigette will introduce you to the marketers, athletes and executives shaping how we watch, play and feel about the game.
You'll learn:
- How do codes win new fans?
- What makes a perfect sponsorship deal?
- How does an athlete build their personal brand?
- Can sport still be a force for good when there's this much money on the table?
Follow now. First episodes coming soon.
© 2026 Monash Business School
Produced by Miniature
Jun 22 20262 mins