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Love The Fan, Win The Game

Love The Fan, Win The Game

By: Monash Business School
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Welcome to the business of sport, where the best in the game put fans front and centre. Brought to you by Monash Business School.

© 2026 © 2026 Monash Business School
Episodes
  • Welcome to Love The Fan, Win The Game.

    Welcome to Love The Fan, Win The Game.
    Jun 22 2026

    Every sports marketer knows that if you love the fan, you'll win the game.

    Believe it or not, behind every roar of the crowd there's a contract, a media deal or a marketing call.

    Australian sport is a $50 billion industry. How do competitions, brands and athletes get a slice of that pie?

    Brigette McGuire has spent over twenty years inside the sporting world, from grassroots clubs to global brands and broadcast deals.

    In this new series Brigette will introduce you to the marketers, athletes and executives shaping how we watch, play and feel about the game.

    You'll learn:

    • How do codes win new fans?
    • What makes a perfect sponsorship deal?
    • How does an athlete build their personal brand?
    • Can sport still be a force for good when there's this much money on the table?

    Follow now. First episodes coming soon.

    © 2026 Monash Business School

    Produced by Miniature
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    2 mins
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