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The Appearance of Power

How Masculinity is Expressed Through Aesthetics
Narrated by: Tanner Guzy
Length: 3 hrs and 25 mins
Categories: Non-fiction, Gender Issues
4 out of 5 stars (8 ratings)

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Summary

Power has an appearance and appearance has power. Ideally those two would line up together and the world would be full of good, masculine men who dress and look like good masculine men.

But all too often, reality is something different. There are good men and strong leaders out there who dress and look like children or bums. There are awful, lazy men in the world who dress in a way that hides their vices from those around them and makes them appear better than they truly are. In an attempt to correct for these disparities, our current culture tries to rob both appearance of its power and power of its appearance - to say that the way a person dresses or looks doesn’t - or at least shouldn’t matter. 

We’re given platitudes like, “don’t judge a book by its cover” and there’s a often a cultural rush to prove ourselves as non-judgmental as we can.

But a man’s appearance has been an integral part of humanity since before the dawn of civilization. As human beings we use mental shortcuts when assessing our surroundings and the people within them. It is inefficient and dangerous to treat every object, scenario, and person as a blank slate or an unknown.

And, because it is our tendency to judge according to visual stimuli, we use physicality, body language, grooming, and clothing to quickly and effectively communicate who we are and how we want other people to perceive us.

Some men dress to appear more physically threatening, others to convey status and power within social spheres, some attempt to fit in and not draw attention to themselves, and others will use their clothing to show their disdain for the social norms around them.

Regardless of what your intentions are, your clothing says something about you. And no, this doesn’t just apply to you, but to every man who has ever interacted with another human being. From the ancient shaman, to the Wall Street banker, the Pope to the gutter punk, all men use clothing and appearance to tell the world who we are. Which means it’s worthwhile for you to understand how to use this tool effectively.

The purpose of this book is to outline the underlying principles of how clothing affects men and masculinity. Understanding and applying those principles will take you far beyond looking like you’ve been dressed by an image consultant, in one of his five variations of acceptable clothing, and into the realm of being well-dressed all the time. 

©2017 Tanner Guzy (P)2018 Tanner Guzy

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    5 out of 5 stars
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    5 out of 5 stars

This is a Thing. Great Book.

Great book. It gives you a fresh perspective on how us as men should be thinking about how we present ourselves to the world, how to display our status.
This is well thought out, informative, and above all, motivating audio book.

After listening to this book a man should have the foundations in understanding exactly how to represent himself within his tribe, to display his character in the correct way to influence. I can go on to now with a better concept and confidence on how and why I should take some time considering why I wear what I do.

Taking care on how you would choose to dress is not an option. Very enjoyable book. Tanner nails it for you.

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Animated, interesting game changer

I became aware of Tanner Guzy by means of his appearances & connection to one of my favourite authors Jack Donovan. I have a wedding coming up & I’m aware that I’m a slob when it comes to the way I dress so thought this would be a great opportunity to check out this book. The text itself really shifted my mindset on the subject & left me feeling much better equipped to approach my aesthetic coherently & intentionally. Loads of interesting insights & anecdotes, and given the vastness of the subject I found it succinct, practical & useful. The narration is great too, the guy’s enthusiasm is very apparent as he gives a very animated presentation of his work.

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  • Patrick Daley
  • 03-10-18

Too much lecture, not enough story

Tanner knows his stuff really well. Which becomes his problem in this book. I came into this as an already decently dressed man who knows and understands the power of dressing well and appropriately for each occasion and context.

After the intro in the beginning tanner gets into some interesting historical stories as to explain why appearance is important. The rest of the book becomes too technical and long winded. I'd be more engaged if tanner balanced the technical with more personal or historical anecdotes. Overall an important read but a different execution would have served this book better.

2 people found this helpful

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  • Charles Shepherd
  • 01-02-19

Certainly Worth A Read

I enjoyed the whole book and Tanner shares valuable and interesting thoughts. I follow his YouTube channel and blog so I knew what I was walking into. His insights have helped me use style as a tool and make life easier.

The reasons I didn't rate it higher are:
1. I felt like there needed to be more application of the ideas. He explains at the beginning that it's more of a mile high view. I would've enjoyed learning how to set up the framework and actually moving toward goals not just understanding they were there. I enjoyed it but it felt like the last half was missing.
2. The production quality isn't that great. Tanners voice is easy to understand and enjoyable. The cars going by randomly is not. The actual audio itself is fine and it's not hard to listen to but would've been better in a sound dampened room.

1 person found this helpful

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  • Chidwick
  • 19-11-19

Mens Fashion 101

The Appearance of Power is a great introduction to masculine fashion concepts for men of all different types. Don't expect a prescribed list of what you can and can't wear, coupled with a personality assessment. Tanner Guzy introduces you to theories, tactics, and strategies behind selecting your wardrobe to suit you. It's an enjoyable listen, but owning a physical copy would be more practical to refer back to the different ideas presented here.

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  • Donn Felker
  • 19-08-19

a history of how to dress

This book was okay, it doesn't tell you how to dress... But it does tell you why you should dress for a particular event occasional or location. listen itself is very valuable thing the most men need to know. there is a brief piece of advice about what to wear and what patterns might match and don't match. and there's also a way for you to determine what type of person you are when you're dressing. other than that, this book is a big history lesson. valuable, nonetheless... But don't come here looking for fashion guidance and how tos.

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  • Ezekiel Gonzales
  • 28-06-19

Looks good...

Love this book and I loved the references to other great titles . Shows that this author took their time to develop ideas that make rational sense and not so rational sense. I have a whole new outlook on fashion . A must read for the basics of clothing.

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  • Randy C Bishop
  • 15-12-18

Great Advice for Beginners

I was suggested this book by a friend, and as a man who had settled for t-shirts his whole life this book really drove in the core elements to start dressing better.

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  • Anonymous User
  • 02-08-18

Great information!

Fantastic book packed with valuable and insightful content. Unique concepts to help understand the psychology of why appearance is so important. Provides a solid foundation for what can be done to improve your own personal appearance and help you better represent yourself in any environment.
Definitely worth the time.
A short read for such timeless information.

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  • Nathan Smith
  • 18-07-18

Fluff and Filler

Save your money. Lot's of good reviews from guys that follow the author on-line but the book is not helpful. Hours of fluff, mumbo-jumbo, and fallacies.