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Summary

Wizard of Ads books have become known for their unique blend of principle, practicality, and lore. Now here's the third book in the series, with yet more sage guidance and dozens of fascinating true stories. Drawing on the teachings of his renowned Academy, the Wizard shares his unique perspectives on the roles neuroscience, chaos theory, poetry, and art play in the field of human persuasion. His practical guidance will show you:

  • How the right and left hemispheres of the brain process information differently⿹and how to sneak past the rational left brain to deliver messages to the more open right brain

  • How to access long-term memory to powerfully brand your company, product, or service and avoid the one fatal error that can cost you mountains of advertising money

  • How to achieve quick sales miracles with advertising hype and why you should avoid doing so at all costs

  • How to create your own gravity well that gently draws customers in and gradually persuades them to commit
  • ©2001 Roy H. Williams (P)2001 Roy H. Williams

    What members say

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    • Overall
      3 out of 5 stars
    • LMW
    • Titusville, usa
    • 12-04-13

    Clever thinking, almost magical

    This audio book is packed with ways to look at how best to use words in a persuasive way. How to reach your readers psyche and make the words stick in their minds. If you have writers block and need to creatively expand your mind and understanding of how our minds work this is a great book. It’s easy to understand the only problem for me was the content does jump about a bit

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    • Overall
      1 out of 5 stars
    • Sterling Okura
    • 28-05-10

    Not About Advertising

    This is a self development book similar to "The Secret" or "Chicken Soup For The Soul".

    Although the content was nice, it was NOT what I paid for.

    The description promised powerful branding through long term memory, errors in advertising that cost mountains of money, quick sales miracles without advertising hype,and a gravity well that gently draws customers in.

    I couldn't find any of these tips in the content. There were lots of stories, but no concrete examples of these promised tips.

    First time after several dozen Audible purchases that I wish I could get my credit back.

    1 of 1 people found this review helpful

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    • Kerby J. Skurat
    • 11-02-18

    Strong thinking...

    Fabulous and engaging, this book definitely help me bring the concepts from Roy’s previous works together.

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    • Jody-Ann Porter
    • 23-07-17

    Excellent Book

    I loved the vivid stories that were used to bring all points across. Very poetic, alive and clear. Simply love it. Will listen again.

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    • Matthew
    • 03-11-09

    Good

    The majority of the book/audio was fast speech. The author tried to slow down important points after talking very, very fast for several paragraphs/10-15 minutes. It was full of useful business information backed by scientific research. However, it was slow to start, full in the middle, and ran on and on towards the last couple of hours/chapters about what some could even debate: if the content was even relative to the book/business. It was a good pick overall.