Marketing Project Management

Dive into the basics of Kanban, learning the history and terminology of one of the oldest agile project management methods still in use today. Discover the application of its principles and practices in industries like manufacturing, software development, and healthcare, among others. Learn how to introduce Kanban to your organization and how to start it off on the "right foot". Follow the checklists to make sure your boards are "good", uncover the tips to making the most out of the Kanban tools and compare different management solutions to find the best fit for you.

Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied across channels. It includes emerging best practices on how AI is transforming the limits of personalized experiences and offers practical guidance eon how to establish a scalable...

As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market’s demanding challenges without losing focus on the big picture.

Running a business can be a joy and a pain. It all depends on how you handle it. Other factors that contribute to your success or failure may be the demand, the market, the numbers, accounting, and the nature of your brand or product. However, there are certain skills everyone should have. These are the basics for running a business. And you may think that everyone possesses these general abilities, but you might be surprised by how many people have no clue what they are doing, and they never stand a chance of making it work.

The work of a marketing team continues to expand to include more channels, quicker response times, and more variations of content, offers, and campaigns that personalization demands. Agile marketing can help brands be more nimble and adaptive to both internal and external pressures. Doing this requires a combination of people and processes that utilize methods like Scrum and the related practices and roles associated with creating, managing, and completing work utilizing agile principles.