Japanese Design

We are living in a time when behavioral change is necessary for our health and survival. Yet we find it exceedingly difficult to transform our own habits, let alone those of other people. Enter Naohiro Matsumura, whose powerful new design method is as astonishingly simple in its logic as it is sophisticated in its psychology. It allows any of us to address challenges in our homes, our public spaces, and our social interactions.

Imagine this: stepping into a room where you instantly felt more at ease, where you felt comfortable and connected to tradition and nature. A room that embraced you with its serene energy, a sanctuary from the noise and chaos of the modern world.

直売所、マルシェ、ECサイトで農産物を売りたい人、必見！農業で価格競争せずに勝つ方法を、ブランディング、マーケティング、デザインの視点から大公開！

デザインとは本来、「人間の欲求に寄り添い、解決する、誰にでもできる考え方」。