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    • The Ultimate Question 2.0 (Revised and Expanded Edition)

    • How Net Promoter Companies Thrive in a Customer-Driven World
    • By: Fred Reichheld, Rob Markey
    • Narrated by: Walter Dixon
    • Length: 8 hrs
    • Unabridged
    • Overall
      4.5 out of 5 stars 29
    • Performance
      4 out of 5 stars 20
    • Story
      4 out of 5 stars 20

    In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a vital metric: your Net Promoter Score.

    • 5 out of 5 stars
    • Ensure you keep your good customers!

    • By James on 10-03-12

    Regular price: £19.69