Showing results by author "Richard Shotton"


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    • The Choice Factory

    • 25 Behavioural Biases That Influence What We Buy
    • By: Richard Shotton
    • Narrated by: Simon Cole
    • Length: 5 hrs and 1 min
    • Unabridged
    • Overall
      4.5 out of 5 stars 43
    • Performance
      4.5 out of 5 stars 41
    • Story
      4.5 out of 5 stars 41

    Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.

    • 5 out of 5 stars
    • Easy listen with good practical examples

    • By Philip M. on 14-09-18

    Regular price: £18.29