Showing results by author "Laurence Minsky" in All Categories
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Audio Branding
- Using Sound to Build Your Brand
- By: Laurence Minsky, Colleen Fahey, Philip Kotler - foreword
- Narrated by: Jamie Renell
- Length: 7 hrs and 57 mins
- Unabridged
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Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which emotions do they spark, and most importantly, how do these choices enhance brand association with the consumer?
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Audio Branding
- Using Sound to Build Your Brand
- Narrated by: Jamie Renell
- Length: 7 hrs and 57 mins
- Release date: 21-05-19
- Language: English
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Regular price: £18.99 or 1 Credit
Sale price: £18.99 or 1 Credit
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It's Personal
- The Business Case for Caring
- By: Lorna Borenstein, Laurence Minsky
- Narrated by: Lorna Borenstein
- Length: 8 hrs and 14 mins
- Unabridged
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The challenges of today's new work-from-home environment have transformed the role of employers from mere beneficiaries of workforce health to essential partners in supporting employees' total wellbeing. It's Personal: The Business Case for Caring serves as a strategic and tactical guide for company leaders who want to embrace this transformational change, improve employee engagement, and drive business results.
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It's Personal
- The Business Case for Caring
- Narrated by: Lorna Borenstein
- Length: 8 hrs and 14 mins
- Release date: 26-04-21
- Language: English
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Regular price: £14.99 or 1 Credit
Sale price: £14.99 or 1 Credit
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