Showing results by author "Jordan Ogren" in All Categories

The Midwest CMO Show: Where regional marketing leaders share what's actually working. Real conversations with Wisconsin and Midwest CMOs, VPs, and marketing directors connecting marketing to measurable business outcomes. These are your peers building businesses in the same markets you serve. Hosted by BConnected

What is marketing? Have you ever had that thought before? No? Well, I have. Quite a bit, weirdly. Oh, hey there, I'm Jordan 👋. I'm a man from Wisconsin on a Frodo-like journey to discover what marketing is. Like, really is. Not the fluff. Or the hype tactics. The real stuff. Strategy. Processes. First principles. The things that ACTUALLY help a company grow and win. Everything I wish I had learned when I started in 2017. I hope to shorten that learning curve for you. I ask two questions on each episode - What is the job marketing should get done in a company? - What is the job/purpose of ...