Showing results by author "Emma Stratton" in All Categories

Sell your tech (without getting technical). B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone’s using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy. In Make It Punchy, tech messaging expert Emma Stratton explains how and why you need to leave all the jargon behind. How to get real with buyers about why your technology matters to them.

Product marketing leaders share their hard-won insights into the wild and wonderful world of tech messaging with host Emma Stratton (Founder of Punchy, a B2B positioning and messaging consulting and training firm). They discuss the craft of great messaging, offer advice and wisdom to up-and-coming product marketers, and dispel some myths along the way! 🙌 Check out Punchy here: https://www.punchy.co/ (Seasons 1 & 2 were originally released as a video series in collaboration with Sharebird.)

Traditional business advice often focuses on rigid plans and step-by-step strategies. But that approach doesn’t resonate with everyone—especially creative people who crave purpose, freedom, and self-expression in their work. Luckily there’s a different way to grow your business—one that leads with your heart and builds on your natural talents. On this show, we hope to share unconventional advice that inspires you to create a business that reflects your true self, motivates you to take bolder action, and helps you experience greater freedom and abundance in both business and life. ...