Showing results by narrator "Scott Pollak" in All Categories

 Value-Added Selling (Fourth Edition) offers proven strategies and tactics to help you not only close more sales, but improve repeat business without compromising on price. You'll learn how to anticipate the needs, wants, and concerns of buyers from the very beginning of the sales process. The book shows how to compete more profitably by selling value, not price. 

Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.

Stay out of trouble, they said. Lay low until things blow over, they suggested. Sound advice for Senior Medical Examiner Dr. Beckett Campbell, considering he was found hovering over the body of accused serial killer Craig Sloan, a bloody rock in his hand. Sound advice, all of it. Problem is even a vacation in the Virgin Gorda isn't far enough for Beckett to escape his demons. It doesn't help that there's something strange happening on the island, something that has to do with bitter drinks and bikinis.

In divorce and co-parenting, not only do parents need to deal with their own emotions, they may be faced with a daily barrage of hostile calls, texts, social media blasts, and/or emails. How can you regain a sense of control and peace for your own sake and for the kids? For more than a decade, the BIFF method of responding to hostile and misinforming conversation has been used by thousands of people. This book can help you reduce conflict and regain your sanity by teaching what to write, and what to ignore.

The definitive guide to 21st-century business leadership, The New Extraordinary Leader shook the foundations of leadership as we knew it when it was published in 2002. Since then, we have seen tectonic shifts in the world of business - and this revised and updated edition provides the data and insights you need to address them all. Jack Zenger and Jim Folkman's proprietary 360 feedback assessment of leaders in the real world - how they lead, what works, and what doesn't - provides the data that makes The Extraordinary Leader unique in a crowded field of such books. 

A lean strategy is about gaining a competitive edge by offering better quality products at competitive prices and making a sustainable profit by eliminating waste through engaging employees in discovering deeper ways to think about their own jobs and smarter ways of working together. In its current form, lean has been radically effective, but its true powers have yet to be harnessed. The Lean Strategy harnesses that power and delivers a new way of creating value from lean. 

Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats.

This useful guide educates students in the preparation of literature reviews for term projects, theses, and dissertations. The authors provide numerous examples from published reviews that illustrate the guidelines discussed throughout the book. Written by Professor Emeritus Jose L. Galvan, PhD (California State University) and Assistant Professor Melisa C. Galvan, PhD (California State University), who are accomplished educators as well as authors. It's no surprise that Writing Literature Reviews is a widely beloved and utilized resource for students and educators.

Two market experts deconstruct the drivers and inhibitors to innovation in the digital economy, explain how large tech companies can stifle disruption, assess the toll of their technologies on our well-being and democracy, and outline policy changes to take power away from big tech and return it...

Since its debut publication nearly two decades ago, Building Wealth One House at a Time has established itself as the go-to guide for everyday investors seeking proven strategies for buying and financing properties. The latest edition, completely updated and featuring five all-new chapters, continues to be the best resource for making your first million in real estate.

Two highly respected outdoor journalists, Kirk Deeter of Field and Stream and Charlie Meyers of the Denver Post, have cracked open their notebooks and shared straight-shot advice on the sport of fly fishing, based on a range of new and old experiences—from interviews with the late Lee Wulff to travels with maverick guides in Tierra del Fuego. The mission of The Little Red Book of Fly Fishing is to demystify and un-complicate the tricks and tips that make a great trout fisher.

Life is a completely lawful experience because of the universal laws of reincarnation and karma that draw individuals together. Rather than being some type of unavoidable destiny or a fate about which we can do very little, the Edgar Cayce material instead sees karma as essentially an unconscious reservoir of information stored within the soul's memory.

The Hittites lived among gods and kings and captivated the mysterious Sir Lawrence of Arabia, among many eager minds. Who were they? Simply warlike conquerors on a mission to impose Hittite power on the world? How did they become part of the elite highly-exclusive club of kings as great as Egyptian, Assyrian, and Babylonian empires of the second millennium BCE? They created a complex system of collective governance and changed the metallurgy of the ancient world. This mysterious empire remained the unknown fourth empire and thanks to their tradition of preservation we continue solving mysteries buried in their ancient past.

Benjamin Graham's revolutionary theories have influenced and inspired investors for nearly 70 years. First published in 1934, his Security Analysis is still considered to be the value investing bible for investors of every ilk. Yet, it is the second edition of that book, published in 1940 and long since out of print, that many experts—including Graham protégé Warren Buffet—consider to be the definitive edition.

Francis J. Bremer focuses on the role of religion in the settlement of the Plymouth Colony and how those values influenced political, intellectual, and cultural aspects of New England life 150 years before the American Revolution. He traces the Puritans' persecution in early 17th-century England for challenging the established national church and the difficulties they faced as refugees in the Netherlands in the 1610s.  

Poor employees get a disproportionate amount of attention. Why? Because they complain the loudest, create the greatest disruptions, and rely on others to assume the responsibilities that they shirk. Learn how to focus on your good employees first, and help them shift these “monkeys” back to the underperformers. Through a simple but brilliant metaphor, Todd Whitaker helps you reinvigorate your staff and transform your organization.

What is at the core of the Israeli-Palestinian conflict? What does justice demand of us in this conflict? This audiobook clarifies an intimidatingly complex issue - and upends conventional views about America’s stake in it. In this audiobook, Elan Journo explains the essential nature of the conflict and what has fueled it for so long. What justice demands, he shows, is that we evaluate both adversaries - and America's approach to the conflict - according to a universal moral ideal: individual liberty.

Edgar Cayce's amazing ability to read the Akashic Record, the book of life, provides us with some of the best insights into reincarnation and karma available today. Of the thousands of discourses Cayce gave, these on reincarnation (how and why it occurs, with hundreds of examples) and karma (the nature of karmic reactions and how to resolve them in your life) are the most profound, most popular, and most helpful.

Whether you are new to Edgar Cayce or have studied the readings for years, this modern, comprehensive look at his material speaks to where humankind is today in a way that has never before been explored and without the sometimes difficult-to-understand language of the readings. The authors offer new insights and wisdom that is applicable to your life today.

In this engaging audio edition, find out why Wilderness Essays is the top-selling book by John Muir. Wilderness Essays is an essential collection of the finest essays ever written by the “Father of the National Parks.” An ardent outdoorsman, a gifted writer, a dedicated preservationist, and a spiritual beacon, John Muir conveys here the boundless love and wonder of the natural world that drove his critically important work.