Showing titles in Engineering

At 73 years old, Simon Gandolfi sets off from Veracruz on the Gulf of Mexico to embark on a five and a half month journey culminating at 'the end of the world', Ushuaia in Tierra del Fuego. For Simon this is a journey of discovery. Leaving behind the safety and sanctuary of friends and family, he is truly alone but along the way he meets and talks with rich and poor, old and young, officials and professionals, agricultural and industrial workers.

Surprising rules for successful monetization. In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA.

In this book, you'll find one of the most in-depth, simple to understand explanations of lowside and highside crashes that exist—anywhere. Riders die every day in these rider-induced crashes—and it doesn't have to be this way. Mastering the art of riding a motorcycle well is about understanding and overcoming rider fear. It's about having the head knowledge of how your motorcycle works so you can make it go where you want it to go. It's about understanding why riders crash so you can avoid making the same mistakes.

An iconic piece of design and style–and a gold standard in motorcycle engineering–the Triumph has roved through the twentieth century, making its mark in hearts and minds. Founded in Coventry in1885, Triumph Engineering had humble beginnings, importing bicycles and sewing machines. Little did anyone know that in the coming years the company would birth an historic series of motorcycles that have lit up the arenas of racing, popular culture and even warfare for well over a century.

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

Our age will be defined by the climate emergency. But contrary to the doomist narrative that's taken hold, the world has already begun deploying the solutions needed to deal with it. On a journey across five continents, Climate Capitalism tracks the unlikely heroes driving the fight against climate change. Through stories that bring people, policy and technology together, Akshat Rathi reveals how the green economy is not only possible, but profitable.

In The Sugar Girls of Love Lane, Duncan Barrett and Nuala Calvi, the authors of the Sunday Times bestseller The Sugar Girls, tell the remarkable stories of those who worked at the famous Tate & Lyle factory in Liverpool. For over a hundred years until it closed in 1981, Henry Tate’s flagship...

In 2014, the wreck of HMS Erebus, the flagship of Sir John Franklin’s lost expedition to find the Northwest Passage, was discovered. Finding Franklin outlines the larger story and the cast of detectives that led to the discovery, solving one of the Arctic’s greatest mysteries. In compelling and accessible prose, Russell Potter details his decades of work alongside key figures in the era of modern searches for the expedition and elucidates how shared research and ideas have led to a fuller understanding of the Franklin crew’s final months.

From the humble garden lawnmower to the ear-splitting electric guitar, James May returns with a typically wacky account of what makes these great machines work, one piece at a time. Reassembly is merely a form of therapy; something that stimulates a part of my brain that is left wanting in my daily life. When I rebuild a bicycle, I reorder my head. So might you....

TV presenter and all-round car nut Ant Anstead takes the reader on a journey that mirrors the development of the motor car itself from a stuttering 20mph annoyance that scared everyone’s horses to 150mph pursuits with aerial support and sophisticated electronic tracking. The British Police...

Using the exploits of three international hackers, Cyberpunk provides a fascinating tour of a bizarre subculture populated by outlaws who penetrate even the most sensitive computer networks and wreak havoc on the information they find - everything from bank accounts to military secrets. In a book filled with as much adventure as any Ludlum novel, the authors show what motivates these young hackers to access systems, how they learn to break in, and how little can be done to stop them.

Required to have a college education, speak two languages and possess the political savvy of a Foreign Service officer, a jet-age stewardess serving on iconic Pan Am between 1966 and 1975 also had to be between five foot three and five foot nine, between 105 and 140 pounds and under 26 years of age at the time of hire. Cooke’s intimate storytelling weaves together the real-life stories of a memorable cast of characters.

When our ancestors came down from the trees, they brought the trees with them and remade the world. ‘A stunning book on the incalculable debt humanity owes wood…’ John Carey, The Sunday Times How did the descendants of small arboreal primates manage to stand on our own two feet, become top...

In the summer of 2023, the entire world fixated on a single news story that captured every headline on every media outlet: the search and rescue operation for OceanGate's Titan research submersible and the ultimate tragic fate of its five crew members. The media frenzy was fueled by many captivating storylines, but its primary focus was the villain at the center of it all, Stockton Rush: cofounder and CEO of OceanGate, and the ill-fated vessel's pilot and designer.

Driven by a desire to break free from his mediocre, middle-class existence and escape the Belfast (IRA) “Troubles” of the 70’s, Chris Donaldson strikes out on his café racing Moto Guzzi on a cross-country roadtrip of self-discovery. But when the Iranian revolution stops the planned motorcycle trip to Australia, he switches gears and begins a 33-country, 50,000-mile odyssey across Europe, Asia, and the Americas including 10,000 miles on an ocean-going racing yacht.

Many dream of dropping everything and just traveling around the world. It's a common dream, but few imagine embarking on that journey by bicycle. Exposed to the elements, legs burning, all your possessions strapped to you and your bicycle - it doesn't paint a relaxing picture, but this is just what Pierre-Yves Tremblay did.

Nearly everything the American public has seen, read, and heard in the media for nearly 80 years about the so-called Amelia Earhart mystery is intentionally false or inadvertently misleading. The widely accepted myth that the disappearance of Amelia Earhart and Fred Noonan during their ill-fated world-flight attempt in July 1937 is among the greatest aviation mysteries of the 20th century is an abject lie, the result of decades of government propaganda that continues unabated to this day.

What is the greatest scientific idea of all?Because science has so dramatically altered how we live and how we think about ourselves, the answer may well be the very idea of science itself, because-just like science's most important achievements-it, too, needed to be thought about, perfected, and invented.

Artificial Intelligence is transforming how we work, create, and communicate - but the secret to harnessing its full potential lies in one skill: prompt and context engineering.

The best-selling series, Drones, is back with Drones: The Complete Collection, a comprehensive collection which contains incredibly relevant information that any prospective UAV/drone pilot requires in order to go from beginner to master UAV pilot. The three books contained within this collection work in unison through direct information and simple-to-follow how-to guides that cover all aspects of UAV aviation. The collection begins with Drones: The Professional Drone Pilot’s Manual.